Innovid Wants To Solve CTV’s Most Annoying Issue
TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop, including display and audio.
TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop, including display and audio.
Multiple factors such as buy-side practices, the CTV industry structure and shortcomings in ad tech contribute to CTV’s ad frequency problem. Yet there are several ways to overcome these limitations.
TV inventory shrinks as supply paths proliferate. To help organize the chaos, video ad server Innovid launched a new SPO product called Harmony Direct to give media buyers the shortest path possible to CTV ad supply.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Volatile Mosaic One week ago, AdExchanger Daily noted an update to Google Search rankings based on open hours where stores or local services plummet from search result pages when they’re closed. But it isn’t just local businesses or happening during open hours. Google […]
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Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re performing.
The broadcaster-backed joint industry committee grants “conditional certification” to Comscore, VideoAmp and iSpot.
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Live television is back in style. And according to Magnite, there’s a surge in demand for linear addressable inventory from programmatic buyers. The net result is that SSPs are squeezing linear addressability into their tech stacks. Magnite, for one, ran a test campaign that points to programmatic addressable’s incremental reach potential.