Just because a channel isn’t where a final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain.
Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is restricted to ClearLine.
The Department of Justice wants to break up Google’s ad tech stack. But how would separating Google’s publisher technology into a standalone entity affect the ad ecosystem? There are pros and cons.
Commerce data platform Klover raised $25 million in Series B funding and changed its parent company name to Attain. The newly branded Attain will use the funding to launch what it’s calling a software-as-a-service (SaaS) commerce data platform for marketers.
