How Political Candidates Can Woo Swing Voters Ahead Of The Election
How, exactly, do campaigns know what issues to focus on? Companies like contextual ad platform GumGum are trying to help political buyers answer that question.
How, exactly, do campaigns know what issues to focus on? Companies like contextual ad platform GumGum are trying to help political buyers answer that question.
Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners.
Netflix shared no specifics regarding the spend commitments that came out of this year’s upfronts. The TV ad industry wants more.
Disney and Netflix report streaming profitability, while WBD continues to suffer revenue losses. What Disney and WBD have in common, however, is a desire to copy Netflix.
To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying should digitize, according to Needham’s Laura Martin.
In recent years, Vizio has undergone a metamorphosis, transitioning from a hardware company to primarily a connected TV ad platform. Now, its biggest growth opportunities lie in programmatic ad sales and home screen monetization to sell more supply.
AdExchanger will lift the hood on the hottest topics in CTV live onstage at the inaugural CTV Connect event in New York City on March 13 and March 14.
To relate with Gen Z, advertisers have to do more than just spend millions on a 30- or 60-second Super Bowl spot. They need to keep up online and social marketing before, during and after the game – and using influencers will help, too.
The ad industry’s lofty ambitions for alternative currencies has come back down to planet Earth. Alt currencies struggle to gain market share because most buyers and sellers still transact on Nielsen numbers, while audience panels are back on the measurement menu.
CES this year was a petri dish of news and gossip (and hopefully not COVID) among the CTV ad industry.