Social Hit

How to RUIN your influencer marketing campaign: 1. Hire influencers/creators 2. Tell them exactly what to do and say NO. Just no 🙅♀️ Creators know what they do best. They know how to speak to their audience. They know how they can best advertise your products. Let them do their job. If you give them strict guidlines and scripts then the content will stick out like a sore thumb. Why? Because it won't be authentic. You shouldn't be picking them in the first place if they're not perfect for your brand. Don't kill their creativity. How would you like it if someone who doesn't do your job, told you how to do your job. Build a brief that allows creators to execute it in their own way and build a relationship with them with continuous conversation. It's a mutually beneficial relationship. Make sure you both win. Thoughts?🤷♀️

Your employees should be your biggest brand ambassadors and love your products/service. That's how you'll get the most out of them. If everyone in a company loves the company, they and the company THRIVE. Everyone at Social Hit believes in our services and is passionate about the company. That's why we win. Thats's all.

If there’s one thing we know about at Social Hit, it’s influencers 💅 We’ve worked with THOUSANDS of them. This is what we’ve learnt: - Who and what works changes fast, sometimes as fast as weekly. If you tune out, you lose out. Be on all platforms constantly. - Brands who book based on vanity metrics or pay over the odds for celebrities to wear their clothes go into administration within 1-5 years. - 10 years ago, influencers could get away with being horrible in real life, as long as they maintained their online persona. Today’s audiences will see right through inauthenticity and aren’t afraid to expose them. - Long-term influencer collabs or authentic brand ambassadors will always have a higher ROI than one-off activations. - Working with smaller influencers at scale is far more effective than a couple ‘big’ ones. - Outreaching and working with the influencers who you can identify as up-and-coming will benefit you so much in the long term. The list is endless 🚀

TikTok Shop…good or bad?🤷♀️ The TikTok shop scene has changed more in the last month than it has since its launch. What started as a pretty degrading, cheap platform consisting of heavily discounted products and fakes, TikTok shop was not a place for reputable brands. TikTok claimed Shop to be one thing, but it really started as something else. However, you can’t really blame them. How they started has allowed them to blow up and nail their processes and has paved the way for recent change. High profile brands that you wouldn’t expect to see have joined the platform. Odd Muse and Patrick Ta Beauty being amongst them. As the platform shifts, we expect to see more designer sale lives, brands discover the new “Preowned Luxury’ category, and higher-end brand utilise the huge potential of TikTok generally e.g Marc Jacobs and Nara Smith. For premium brands, the time to jump on it is now whilst it still remains relevantly untapped. TikTok has selling superpowers and this applies to luxury too. There is a huge amount of luxury creators who influence their audience with 68% of luxury consumers agreeing that TikTok content has inspired them to buy luxury products. ‘TikTok made me buy it’ isn’t a thing for no reason. With luxury purchases often having more consideration and a longer customer journey, TikTok can be hugely beneficial to brands in speeding up that process and make products more accessible. Whilst consumers slowly turn away from fast fashion, this can also help promote less is more, and convert people into prioritising longevity. This can be aided more by brands using TikTok to educate consumers on their products, and why they’re worth the investment. The message to brands holding back from TikTok shop is clear: The paradigm is shifting, the culture is evolving, and TikTok Shop is being considered as a worthy investment for reputation-conscious brands. These brands are holding the door open to other similar high-brow brands to follow suit. If you want to start on TikTok shop, you know where to find us💁♀️

The girls in the office vibing to the TikTok video you're editing over and over again on repeat:

6 'marketing girly' stereotypes we're guilty of at Social Hit... 1. Randomly singing TikTok trends at any given moment of the day 🎤 2. Having a dedicated biscuit drawer that's not allowed to be empty 😅 3. Having ridiculous screen times...🤳 4. Not being able to make it through the day without 3 coffees and a 3pm sweet treat 🧁 5. Constantly checking our own posts to see if they've gone viral 🤡 6. Being fluent in Google Sheet 💅 What have we missed?

Us patiently waiting for you to like and engage with our posts...🥲

Why TikTok is going to overtake Google as a search engine 👩💻 TikTok’s popularity as a search engine is bigger than ever in 2024, with 76% of users picking TikTok over Google for search. But what about it makes it so powerful? 1. It gives personalised search results based on the type of content users click through on for similar searches. Try searching 'false lashes' - you’ll be served TikTok shop listings top of feed. Search 'tan reviews' and you’ll see a text synopsis of a fake tan review. 2. The search page is never-ending, making it a more wide-reaching and seamless discovery experience. We can all sit and scroll on TikTok, but you cannot convince me you’ve ever gone to page 2 on a Google search. 3. Visual previews have the edge over text-based Google. Visuals are much more powerful than text in captivating a consumer. 4. If a picture paints a thousand words, it’s clear to see why TikTok’s short video format delivers search results far more efficiently than clicking through pages of Google results. We at Social Hit are all in agreement that we use TikTok for so much more than Google - where to go on holiday, what lip liner we should buy, what’s the hottest gossip right now - TikTok, TikTok, TikTok. Which do you use more and why? 🧐

Feel like you’re spending too much on TikTok ads? Here’s some advice…🚀 - Create blueprints of what content works on TikTok and add trends weekly by filtering for date posted for the most recent and relevant trends. - Ads on TikTok are completely different from ads on Instagram. If you believe they are the same, you’re doing it wrong and wasting💰 - UGC is where it’s at for your conversion campaigns. - Update content every 7 -10 days minimum to beat ad fatigue. - Create a seamless creative feedback loop. - Analyse the data constantly and make adjustments. It’s all about testing and adapting. - What works won’t work for long. Optimise it as much as possible when you can. - Repurpose content and test again. - Full funnel will ultimately reduce CPAs. - Make sure your hooks are hooking. You have to engage your audience in the first few seconds. Take it or leave it 💁♀️

We've hit a milestone of 25k+ followers on TikTok! If you haven't already go follow us @socialhit_ we're pretty famous 😎