Goodstuff

If there’s a competition for who can grow the thickest moustache in a week, Oliver Welch would surely be high up the rankings... We’ve been chatting with our Mo-Bros, diving into what Movember really means to them each week this month. "Movember is about more than just growing a moustache—it’s a chance to talk openly about men’s health, from mental health to cancer. For me, it’s a reminder to take care of myself and support the fight for better awareness." If you'd like to back Ollie and his impressive mo-growth, you can donate to his Movember page through this link: https://lnkd.in/e8nkZgwR

We are absolutely thrilled to see OVO take home the Brand Innovation Award at the Marketing Week Awards this year🔥. This recognition speaks volumes about the innovation, dedication, and hard work poured into bringing The Greener Grid to life. A huge congratulations to our fantastic clients and every single person who contributed to this project. Here’s to pushing boundaries even further Saatchi & Saatchi, JCDecaux, Assembly Global, Hivestack by Perion. https://lnkd.in/e5j9vZvQ

Well, would you look at that! 🔥 It has been a privilege to be part of the team behind this campaign, and an honour to be recognised by ExchangeWire for all our collective hard work in bringing it to life. Congrats team👏

In a week where your timelines are probably packed with news about Donald Trump’s re-election as U.S. President, we’re here with Stuffed to catch you up on all things media. This edition covers Coca-Cola’s iconic Christmas ad, now with an AI twist, McDonald’s latest marketing moves, and Reddit’s big wins in 2024. Happy scrolling!

Hot off the press, this morning Euronews delivered all the top headlines in our weekly media owner session🗞️. It was an interesting session as they explored why aligning brands with trusted news sources is key for credibility, and we got the scoop on how to tap into their channels to create some buzz-worthy marketing moments. Thanks so much for joining gang 🔥 .

One week until the industry glitterati descend upon Picturehouse Central for the biggest-ever Goodstuff Media Showcase.   Our presenters are dusting off their sequin jackets, the media owners are trying to sneak a peek at each other’s incredible ideas and we’re counting down the sleeps until we get to share Wonderland with you all. If your names not down, you're not getting in. Bauer Media Group Flashtalking by Mediaocean Global ITV NBCUniversal Ocean Outdoor TRICKSHOT Uber Andrew Stephens Claire Kimber Genevieve Tompkins Paul Gayfer Nishma Patel Robb 🪩⚡️Stagwell Stagwell Brand Performance Network

Meet Made By Goodstuff’s latest client, Tideford Organics. We’re delighted to be working with Tideford Organics and the team at The Space Creative on this exciting campaign, showcasing their delicious, plant-based recipes in a playful, platform-first way, just in time for soup season. 😋 The digital-led campaign, planned by Goodstuffers, will run across Meta and TikTok and feature platform-first short-form video, so keep your eyes peeled for some souper stuff. Richard Duff-Tytler

This week, we took a moment to pause, connect, and focus on wellbeing during our bi-annual feelgood Week. We kicked off with homemade smoothies and pumpkin carving, learned valuable tips on posture health with www.thechirocollective.org, and ended the week with our annual Refreshers Fair (more to come on this👀). Big shoutout to our amazing People Team for pulling off another fabulous week🖤

The Mo Bro's are back 😎 We are proud to support Movemeber each year to do our part to take on mental health, suicide, prostate cancer, and testicular cancer. A huge thank you to Harry's Inc., Ellie Doughty, Bevan Lewis, Olly Walker, and Ben Wheeler for generously sending us some razors so our Mo Bros could start the month with a squeaky clean shave, and to our wonderful Goodstuffers of the mo-ment Peter Hinton, Patrick Johnson, Daniel Shepherd, Harry Phillips, Oliver Welch, Sergiu Stere, Raoul Gomez-Morille, Chris Simpson, Jeremy Simmons, and Reece Green for taking part💙. Stay tuned throughout the month to see who's Mo will grow and who's will be a no-show The link to donate to our page is here: https://lnkd.in/ejb7H_Ns

A pinch and a punch for the first of the month! Now, let’s dive into this week’s bumper edition of Stuffed, where we explore political campaign firsts, see how Müller is getting ready to crumble, and celebrate the Daily Mail hitting 20 million followers on TikTok…   Enjoy!