Committee Members
Recent Articles Authored by Committee
Elevating customer experience with AI: A practical guide for Canadian marketing professionals
Customer experience (CX) has become a critical business differentiator in today's hyper-competitive landscape.
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The reality of AI adoption in marketing by Canadian companies
Artificial Intelligence (AI) is rapidly changing industries, and marketing is no exception.
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Scaling AI for good – A blueprint for impact
Today we are seeing rapid technological advancements in Artificial Intelligence as a transformative force with the potential to address some of the world’s most pressing challenges.
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How AI is infusing empathy into digital CX
Every brand is striving to embody responsiveness, empathy and relevance in a bid to forge genuine emotional connections with their customers.
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The momentum and opportunity of AI for marketers
Being an engineer, I always appreciate practical innovation but I am also cautious and realistic of the business effort to adopt emerging technology.
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Mastering personalization in marketing with AI
Today, most customers expect ads they see online to be personalized
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