Ignite Consumer

Explore consumer demographics, preferences and behaviors to understand occasion drivers and how brands perform on key attributes.

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Ignite Consumer is the leading resource for how consumers interact with foodservice

Monitor guest acquisition and conversion efforts

View what motivates guests with 100+ attributes and occasion metrics

Understand guest demographics, behavior and order journeys

Create customized views to benchmark brand and consumer ratings

Access hundreds of ready-to-go reports

Discover who’s ordering menu items and how that differs at the brand level

Ignite Consumer’s order insights data provides consumer-reported ordering behavior so you can see how items ordered vary by demographic, brand and more. See what’s being ordered at the operator level, as well as the impact on median spend and pairings, to identify competitive menu gaps and differentiators.

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Understand a consumer’s path to purchase and recreate their order journey

Ignite Company is part of our syndicated research platform, Ignite, which is purpose-built for foodservice industry professionals and supported by our team of experts. See why over 10,000 foodservice professionals trust Ignite.

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Monitor the attributes that matter most to consumers and see how brands perform against them

Ignite Consumer allows you to understand what attributes matter most to consumers and how they rate brands compared to custom competitive operator sets. Drill into guest demographics and occasion dynamics to identify opportunities and gaps across attribute ratings and more.

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Explore the latest Canadian consumer trends

Access data from thousands of Canadian restaurant guest occasions measured across 100-plus attribute and visit occasion metrics. Explore consumer demographics, preferences and behaviours to understand occasion drivers and Canadian brand performance.

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