The YouTube Premium subscription reports contain revenue and view data related to YouTube Premium paid subscriptions. The specific data in the reports depend on the type of content. These reports are available on a monthly basis from the Reports page in YouTube Studio Content Manager.
The Summary report contains an aggregated view of subscription activity, the Asset Summary report provides activity at the asset level, while the Claim Raw Data report shows the activity per video, asset, country, or day.
Report field descriptionsField | Description |
---|---|
Adjustment Type | Specifies the Adjustment Type for this row. If the row is not for a type of adjustment, "None" will be specified. |
Asset Channel ID | YouTube-generated channel identifier associated with the partner-provided video claimed by the asset |
Asset ID | YouTube-generated ID for the associated asset |
Asset Labels | Any labels associated with the asset |
Asset title | The title of the associated asset |
Country | The two-character ISO country code for the territory in which the activity occurred |
Claim Type |
The type of claim, whether it is:
|
Claim Origin | The method by which the claim against the video was created |
Custom ID | The optional asset metadata field used to uniquely identify an asset, usually an internal code; other partners cannot see your custom IDs |
Channel Display Name | The display name of the channel to which the video was published |
Channel ID | YouTube-generated channel identifier for the channel to which the video was published |
Content Type |
The source of the claimed video:
|
Day | The day on which the activity occurred, in the format YYYYMMDD |
Monetized Views | The sum of audio-visual and audio-only Monetized Views attributed to your content in the YouTube Red subscription service; only relevant to music calculation |
Monetized Views - Art Track Audio | Audio-only streams of Art Track content in the YouTube Red subscription service attributed to your content; only relevant to music calculation |
Monetized Views - Art Track Audio Visual | Audiovisual streams of Art Track content in the YouTube Red subscription service attributed to your content; only relevant to music calculation |
Monetized Views - Audio | Total of audio-only streams in the YouTube Red subscription service attributed to your content. The sum of Monetized Views - Partner Owned Audio, Monetized Views - UGC Audio, and Monetized Views - Art Track Audio; only relevant to music calculation. |
Monetized Views - Audio Visual | Total of audiovisual streams played in the YouTube Red subscription service attributed to your content. The sum of Monetized Views - Partner Owned Audio Visual, Monetized Views - UGC Audio Visual, and Monetized Views - Art Track Audio Visual; only relevant to music calculation. |
Monetized Views - Partner Owned Audio | Audio-only streams of partner-provided and official music video content in the YouTube Red subscription service attributed to your content; only relevant to music calculation |
Monetized Views - Partner Owned Audio Visual | Audiovisual streams of partner provided and official music video content in the YouTube Red subscription service attributed to your content; only relevant to music calculation |
Monetized Views - UGC Audio | Audio-only streams of UGC content in the YouTube Red subscription service attributed to your content; only relevant to music calculation |
Monetized Views - UGC Audio Visual | Audiovisual streams of UGC content in the YouTube Red subscription service attributed to your content; only relevant to music calculation |
Month | The month in whih the activity occurred, in the format of MM |
Multiple Claims? | Whether or not the video has multiple claims against it |
Owned Watchtime (hours) | All of your watchtime that counts towards Monetization or Track in YouTube Red subscriptions. The policy field determines whether the watchtime is counted towards Monetization or Track. |
Partner revenue | Your Pro Rata YouTube Red subscription revenue |
Partner Revenue - Art Track | Your Pro Rata YouTube Red subscription revenue share for Art Track content played in audio-visual mode. |
Partner Revenue - Audio | Your Pro Rata YouTube Red subscription revenue share for content played in audio-only mode. |
Partner Revenue - Partner Owned | Your Pro Rata YouTube Red subscription revenue share for partner-owned content. |
Partner Revenue - UGC | Your Pro Rata YouTube Red subscription revenue share for UGC content played in audio-visual mode. |
Policy | The applied policy for the video |
Uploader | The name of the user who uploaded the video |
Username | The name of the YouTube content owner |
Video Duration (sec) | The length of the video in seconds |
Video ID | The ID of the claimed video |
Video title | The title of the claimed video |
YouTube Revenue Split | YouTube Red subscription revenue pro-rated by your ownership |
How is my revenue calculated?
We apportion revenue into two pools--one for music partners and one for everyone else--and calculate the partner pay-out from each pool based on view counts for music and watch time for our other partners.
The use of view counts is an industry standard for music, so we retained that approach, and favored the use of watch time for other content to reward those creators and partners based on how much people actually watch their content within YouTube Premium specifically. On a per-user basis, a YouTube Premium member will generate more money for creators than a typical ad-viewing user and we expect that this new source of revenue will provide the creator community with additional revenue, especially as the product grows over the coming months and years.