Frictionless checkout

Boost conversion at checkout with Link

Link autofills your customers’ payment information to create an easy and secure checkout experience.

Increase conversion

Create a frictionless checkout—businesses with a large repeat customer base have seen an average returning user conversion increase of 14%.

Speed up checkout

Enable your customers to check out in seconds with the optimized Link experience, 3x faster than non-Link customers.

Access a global network

Tap into a network that's adding millions of new customers every month. Link is built into the hundreds of thousands of sites that use Stripe.

Activate quickly

Turn on Link directly in Stripe’s payment integrations—it’s available in Checkout with no code required and will match your customized UI in Elements.

[Link] is one of the most critical pieces of making sure we have a really, really well-operating storefront. About 18% of all payments are leveraging Link now so it’s really great to see our customers adopt and trust it.

Michelle Lin, CFO, Italic

How it works

Link customer experience

Link autofills your customers’ saved information in a few simple steps. Your customers’ data is encrypted to keep it secure and, as a certified PCI Service Provider Level 1, Link meets the highest level of certification available in the payments industry.

1

Save payment info

Customers choose to save their payment information at check out.

2

Account verification

When customers use Link on a new site or new device, they’ll receive a one-time code via SMS to verify their identity and keep their payment information secure.

3

Check out faster

Link instantly populates customers’ saved payment details when they enter their email address, allowing them to check out quickly on any Link-supported site.

Customer choice

Multiple ways to pay with Link

Link enables customers to save their preferred payment methods to their account and access those credentials at any of the hundreds of thousands of Link-enabled businesses. For your business, this means a fast, streamlined, and better-converting checkout experience.

Credit and debit cards

Link bypasses high-friction manual card entry by autofilling customers’ saved payment details. Link can access up-to-date card information even if the physical card has expired or been replaced.

Explore the docs 

Bank accounts

Customers seamlessly add and reuse their US bank accounts to quickly check out using Link. Instant Bank Payments are built into Link and deliver the cost savings of bank payments with the confirmation speed of cards.

Explore the docs 

Fully integrated

Get started in a few simple steps

Link is built into Stripe payments surfaces with no additional charges or fees.

Stripe Checkout

No code is required to enable Link if you use the Checkout payments integration or Payment Links, and you can manage Link directly from the Dashboard.

Stripe Elements

For businesses and platforms in 40+ countries, seamlessly integrate Link into your checkout with the Payment Element. Link is also available for the Payment Request Button and the Card Element.

Case studies

ChatGPT Plus sees faster checkout with Link customers.

OpenAI builds models such as ChatGPT and DALL·E. These models demonstrate the potential of AI to transform the way we communicate and create.

Challenge

OpenAI sought to introduce its first paid subscription plan, ChatGPT Plus, and quickly stand up commercial operations that could scale.

Solution

Within weeks, OpenAI was able to integrate Stripe payments products, including Link. Link enables OpenAI’s customers to pay 40% faster.

Products

The performance of Link speaks for itself - the product has significantly increased our conversion rate and delivered a faster checkout experience.

Peter Welinder, VP of Product and Partnerships, OpenAI
Read more 

Link becomes MemberPress’s top payment method within four months

MemberPress is a paywall, membership, and learning management system plugin for WordPress that helps creators and influencers easily build and monetize their online services.

Challenge

As MemberPress grew, it was looking for new and innovative ways to remove friction from the checkout experience.

Solution

MemberPress integrated the Payment Element and Link and within a few months, Link had become the most used payment method on the platform. Over 30% of customers choose Link at checkout.

Products

We want to be the easiest membership platform and Link helps us get further in that direction. Since using Link, we’ve seen a 5% platform-wide growth in conversions in four months.

Paul Carter, Head of Product Development
Read more 

Pricing

Simple, transparent pricing

Link

Included in your payments processing cost with no additional fees*.

Starts at 2.9% + 30¢

per successful charge

Starts at 2.6% + 30¢

per successful charge for Instant Bank Payments

Ready to get started?

Link is built into existing Stripe payments integrations with no additional charges or fees. Not sure where to begin? We’re here to answer any questions.

*Companies on custom pricing for payments processing should contact sales about their Link pricing.

**Starting on March 21, 2024, Stripe will begin matching Link Payment Method rates to custom blended rates for cards on a rolling basis. Businesses with custom blended rates for cards will have the same rate automatically applied to Link Payment Method transactions and disputes, unless the business also has a custom rate for Link Payment Method.