Acxiom UK

63% of brands we surveyed stated they saw MarTech as either “purely operational” or “mostly operational”. Why invest in people dedicated to CX, commit those people to building a strategy, but then leave them without the right data and technology to deliver? Find out how Acxiom can take your marketing from “mostly operational” to sensational, download our latest eBook here 😊 🡪click ✨ 🔥 https://lnkd.in/ehKyq8Nv #travelmarketing #travel #hospitality #partnership #CX #customerexperience

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Did you see the news? We're thrilled to power Interact, Interpublic Group (IPG)’s all-in-one platform that seamlessly unites data, media, creative, and production for an integrated approach to brand marketing. Built on our robust audience data, Interact integrates data flow across every stage of the campaign lifecycle, driving real-time optimization and long-term success across all channels. Learn more: https://lnkd.in/eKMb3KJd

Today, we are proud to announce the integration of RafterOne | An IPG Company with Acxiom to deliver full stack support across the entire Salesforce ecosystem to enable future-ready brands to maximise business impact, growth and ROI. The expanded partnership will combine unified support, service and Salesforce solutions for every Salesforce Cloud – including Commerce Cloud, Sales Cloud, Mulesoft, Marketing Cloud and more – simplifying complexity, streamlining operations, boosting employee productivity, and reducing overheads. To learn more click here -->🚀 https://lnkd.in/eDPbpzVi ☁️ #rafterone #salesforcepartner #salesforce #customerexperience

Acxiom is proud to have partnered 👨🏾🤝👨🏻 with Sitecore and MTM to survey 200+ of the most respected travel and hospitality sector's marketers, and the results were mind-boggling. One of the stats that really took us by surprise was that only 8% of Travel & Hospitality brands we surveyed are connecting their CX strategy to their MarTech investments. So, is it really the last call for the sector to change? Download the full report here to find out 🡪✨ boom 🔥 https://lnkd.in/ehKyq8Nv #travelmarketing #travel #hospitality #partnership #CX #customerexperience

Last week we welcomed some of the most esteemed brand, agency and technology marketers to Acxiom HQ for our inaugural FUSE event. The content, all based around the theme of "connecting the disconnected" was kicked off by renowned author and MarTech geek Scott Brinker on all things AI and adoption, followed by the incredible Peter Burns covering the Digital Transformation journey for Heathrow. Our partner panel followed hosted by our head of client partnerships Lisa Andreou and with invaluable panel contributions from Google, Sitecore, Salesforce and Hugo & Cat. Finally, rounding us out for the day was our future focused research on CX trends now and into the future, conducted in tandem with the brilliant Liam Bowden and Grace Donnelly from MTM and our VP Solutions David Keens, with content focused heavily on the theme of balancing tech with the human touch. We can't wait for FUSE25! #partnership #FUSE24 #customerexperience #CX #connectingthedisconnected

Exciting Announcement! We're thrilled to have Tom Pugh from Google joining our 'How Technology Drives Marketing Innovation' panel. Tom will share his insights on how brands can develop strategies to enhance customer experiences across all channels. This session promises to be incredibly insightful. ⏰ Don't miss out – this is your last chance to secure your spot! ⏰ Register now! https://lnkd.in/eWrPMksg

✨ Exciting News! ✨ Join us as Hugo & Cat participate in the 'How Technology Drives Marketing Innovation' panel at FUSE! John Riley will share his insights on the evolving role of AI and machine learning in marketing strategies as technology advances. Don't miss out – only three days left to register! 🚀 https://lnkd.in/eWrPMksg

With just 6 days to go until FUSE, we are excited to announce that Salesforce will be joining our "How Technology Drives Marketing Innovation" panel! Maria Sical will delve into the biggest challenges marketers face today in adopting new technologies and share strategies to overcome them. This panel aims to explore how AI and machine learning are transforming marketing organizations, driving automation, and enhancing customer engagement. Maria's insights will be invaluable. 🔥Don't miss out on this session – secure your spot today!🔥 https://lnkd.in/eWrPMksg

🎉 Exciting News! Sitecore Joins the Partner Panel!🎉 Join us for the panel discussion, "How Technology Drives Marketing Innovation," where we will explore emerging technologies set to significantly impact marketing over the next five years. Cormac Hampson Ph.D. will share valuable advice for marketers looking to stay ahead of technological trends and recent innovations. Additionally, he will discuss how marketers can effectively measure the ROI of integrated martech and adtech initiatives. Register today before its too late! https://lnkd.in/eWrPMksg