The purpose of this article is to discuss the visual rhetoric of advertising in the marketing of ... more The purpose of this article is to discuss the visual rhetoric of advertising in the marketing of destinations and place branding. In particular, it considers the ways in which advertisements create and reinforce meanings. Attention is also given to the ethics of representing people and places. The article provides an interdisciplinary conceptual review and uses a mixed methods approach to analyze the 100 % Pure New Zealand advertising campaign. The contribution of this article is to enhance the discussion about ethics in representing places, communities, people, and their culture in destination marketing and in place brand communications.
This paper discusses the effects the localisation of cultural values on tourism destination websi... more This paper discusses the effects the localisation of cultural values on tourism destination websites on user's willingness to travel. First, a preliminary research was conducted in order to test and propose adaptations to Singh's et al.
xi, 277 leaves :ill. ; 30 cm. Includes bibliographical references. University of Otago department... more xi, 277 leaves :ill. ; 30 cm. Includes bibliographical references. University of Otago department: Marketing.
An office is a physical location where people of the same organization meet and interact witheach... more An office is a physical location where people of the same organization meet and interact witheach other. Many organizations provide comfortable workplaces to their employees andmotivate them to give their best. However, just comfortable workplaces might not motivateemployees to perform their best unless interpersonal justice is merged with it to convinceemployees that their organization values them. It results in employee organisationalattachment. In the context of the supermarkets, this concept is particularly prevalent as shopfloor employees are the main workforce of this industry. Hence, the principal aim of thisresearch paper is to explore whether organizational attachment of shop-floor employees of asupermarket has an impact on their willingness to prevent shoplifting and practice positiveorganisational citizenship. This paper reviews relevant literature on shoplifting prevention,guardianship, workplace attachment, organizational attachment, and organizational citizenshipbehavi...
Research experts of retail shrinkage, security, crime, and loss prevention believe that irrespect... more Research experts of retail shrinkage, security, crime, and loss prevention believe that irrespective of technical advancements all across the globe there has not yet been desired substantial positive changes in reduction of shrinkage and retail crime. Every year, retailers lose billions of dollars through reduction in retail inventories due to shoplifting, employee theft, supplier fraud, and deliberate administrative errors. Retailers do invest money in all sorts of tangible measures such as installing CCTVs, GIS, RFID tags, appointing private security guards etc. to reduce incidents of crime against them. However, the relations of retailers with their stakeholders are formal and transactional. It is today’s necessity that retailers should constructively work upon building quality business transactions along with harmonious and safe relationships with their stakeholders. Our research is based on improving stakeholder relationship quality that ensures support for retailers to have se...
International Journal of Technology and Human Interaction
With the broad diffusion of technology in the past few decades, there has been a shift in power f... more With the broad diffusion of technology in the past few decades, there has been a shift in power from sellers to buyers. Marketers can no longer offer a product to the customer without considering their input in the development, customisation, and personalisation of the product. Innovative companies are learning how to co-create with their customers in order to understand what they want and how they want it. In this paper, the authors examine the role of augmented reality (AR) technology in co-creation and the effect it has on customer perceived risk, trust and purchase intent. A 2x2x2 factorial experimental design was used and followed up with an attitudinal survey measuring perceived risk, trust, and purchase intent. The results show that AR reduces perceived risk, increases perceived trust and purchase intent, thus providing evidence that AR may be more than just a novelty technology in today's evolving business environment.
The sharing economy disrupts the marketplace and brings both benefits and disadvantages into serv... more The sharing economy disrupts the marketplace and brings both benefits and disadvantages into service ecosystems. We discuss principles of the S-D logic and transformative service research and explore the processes of value co-creation and co-destruction of well-being within the ecosystem of the accommodation sharing economy. Following a brief period of euphoria, the dark side of the sharing economy emerges, defined as the socially, environmentally, or economically undesirable effects introduced by the sharing economy. Airbnb introduced new realities for visitors, neighborhoods, the accommodation industry, and city councils, whereby some stakeholders are frequently found to maximize their own value at the expense of others. Value co-destruction prevails often due to uncontrolled and rapid expansion. We seek to promote a more balanced process, and the optimization of value co-creation, while seeking to prevent value co-destruction. Using a literature review, netnography, and a case study, we investigate co-creation and co-destruction, as expressed by different stakeholders, and focus on the socio-psychological implications in the use of sharing platforms that affect the well-being of individuals and community. A conceptual framework is proposed to manage future research addressing well-being, value co-creation and co-destruction in complex ecosystem service networks.
Supermarkets suffer significant losses as a consequence of shoplifting. Amongst the existing elec... more Supermarkets suffer significant losses as a consequence of shoplifting. Amongst the existing electronic and manual surveillance measures for retail crime management, the role of employees in preventing or controlling retail crime has not been systematically addressed within the extant literature. This paper contributes to addressing this gap by examining how employers’ corporate social responsibility (CSR) involvement influences employee proclivity towards guardianship behaviour in shoplifting prevention. A phenomenological approach is adopted comprising semi-structured interviews of twenty-nine shop-floor employees of two national supermarket chains within a cosmopolitan city of New Zealand. Findings strongly support the suggestion that employee perceptions of employer internal and external CSR may shape their feelings of organisational attachment, resulting in employee guardianship behaviour that manifests in in-store shoplifting prevention. Further, from a societal perspective, this study suggests that a reduction in retail crime contributes towards positive relationships among key stakeholders such as supermarkets, their employees, and society at large based on the social, environmental, and employee welfare practices of supermarkets.
International Journal of Retail & Distribution Management
Purpose The purpose of this paper is to explore how interactional justice within a retail context... more Purpose The purpose of this paper is to explore how interactional justice within a retail context may influence employee organizational commitment and how this may evoke guardianship behaviors that manifest in shoplifting prevention. Design/methodology/approach This research uses a phenomenological approach conducting semi-structured in-depth interviews with 26 shop-floor employees of two major national supermarket chains in New Zealand. Findings The findings suggest that interactional justice in the workplace is important in shaping organizational commitment amongst employees. Additionally, heightened organizational commitment may have a significant effect on employee propensity to engage in shoplifting prevention/guardianship behavior. A conceptual model is developed based on these findings. Practical implications Retail managers may promote and exercise interactional justice practices with employees to improve their organizational commitment and consequential shoplifting preventi...
International Journal of Retail & Distribution Management
Purpose The cost to supermarkets from shoplifting is a growing problem. Despite huge investments ... more Purpose The cost to supermarkets from shoplifting is a growing problem. Despite huge investments in formal security measures, supermarkets experience shrinkage and face heavy financial losses. Hence, this paper explores an alternative approach to shoplifting prevention. The purpose of this paper is to propose that quality relationships between a supermarket and its customers could be a viable strategy for shoplifting prevention. A conceptual model is presented at the end of this paper for encouraging shoplifting prevention using a theory of planned behaviour perspective. Design/methodology/approach A systematic search of literature on relationship quality was conducted. Research papers were shortlisted from peer-reviewed journals published between 2007 and 2016. For the convenience of readers, studies on relationship quality are presented in six cross-checked information categories in a table. Findings This study produced two results. First, it finds three antecedents of supermarket...
International Journal of Technology and Human Interaction
This article describes how the alignment of the concept of value in the discussion of Service Dom... more This article describes how the alignment of the concept of value in the discussion of Service Dominant Logic (SD-L) has led to new conceptualizations including the process of co-creation and guidelines for its implementation. The current research critically reviews four key co-creation models using SD-L and value-in-use theories and discusses their usefulness in the context of Augmented Reality (AR). The synthesis and discussion of these models lead to our proposition, that augmented reality (AR) contributes to interactivity and facilitates co-creation.
Despite increased expenditure on traditional approaches to the management and control of retail c... more Despite increased expenditure on traditional approaches to the management and control of retail crime, it continues to increase globally at an exponential rate leading to calls from academics and practitioners alike to explore alternative avenues of retail crime prevention. Focussing on the role of psychological ownership, this study offers empirically generated insights into how employee based, non-technological factors may be developed to prevent and/or deter retail crime through employee intervention behaviours. Adopting a phenomenological approach, semi-structured in-depth interviews were conducted with 26 employees across two supermarkets. Findings suggest positive relationships between employees and employers may evoke feelings of possessiveness and psychological ownership towards their place of work among employees. This may have implications on employee propensity to intervene when witnessing deviant in-store customer behaviour. Consequently, retailers should consider identifying and strengthening factors that evoke psychological ownership amongst their employees.
International Journal of Retail & Distribution Management
Purpose Corporate social responsibility (CSR) is increasingly considered a central tenant of mark... more Purpose Corporate social responsibility (CSR) is increasingly considered a central tenant of marketing strategy and a source of competitive advantage within the retail sector. As such, it may affect a supermarket’s customer, employee, and other stakeholder attitudes and behaviours. This research explores how a supermarket’s involvement in CSR activities may influence employee engagement and how this may manifest itself in positive employee behaviours. Specifically, the purpose of this paper is to empirically examine the role of CSR and its impact on employee engagement and consequently, employee propensity to exhibit intervention behaviours to prevent in-store retail crime. Design/methodology/approach This research uses a phenomenological approach through semi-structured in-depth interviews with shop-floor employees of a national supermarket chain. Findings Findings suggest that external and internal CSR practices of supermarkets are important in shaping organisational engagement be...
Springer Proceedings in Business and Economics, 2016
Technology has changed the way marketers interact and engage with customers and data. New and exc... more Technology has changed the way marketers interact and engage with customers and data. New and exciting technologies are emerging but there is little consensus about their relative importance beyond the initial hype. Augmented reality (AR) is one such technology that has the potential to facilitate dialogue and interaction between physical and digital worlds potentially leading to the creation of value for both customers and organizations. In this chapter we propose that AR can also aid the research process and generate deeper and more meaningful customer insights which will aid the reduction of customer-perceived risks. This chapter emphasizes the importance of AR in marketing and seeks to encourage discussion of the potential uses for AR in overcoming traditional limitations in marketing and customer research.
The purpose of this article is to discuss the visual rhetoric of advertising in the marketing of ... more The purpose of this article is to discuss the visual rhetoric of advertising in the marketing of destinations and place branding. In particular, it considers the ways in which advertisements create and reinforce meanings. Attention is also given to the ethics of representing people and places. The article provides an interdisciplinary conceptual review and uses a mixed methods approach to analyze the 100 % Pure New Zealand advertising campaign. The contribution of this article is to enhance the discussion about ethics in representing places, communities, people, and their culture in destination marketing and in place brand communications.
This paper discusses the effects the localisation of cultural values on tourism destination websi... more This paper discusses the effects the localisation of cultural values on tourism destination websites on user's willingness to travel. First, a preliminary research was conducted in order to test and propose adaptations to Singh's et al.
xi, 277 leaves :ill. ; 30 cm. Includes bibliographical references. University of Otago department... more xi, 277 leaves :ill. ; 30 cm. Includes bibliographical references. University of Otago department: Marketing.
An office is a physical location where people of the same organization meet and interact witheach... more An office is a physical location where people of the same organization meet and interact witheach other. Many organizations provide comfortable workplaces to their employees andmotivate them to give their best. However, just comfortable workplaces might not motivateemployees to perform their best unless interpersonal justice is merged with it to convinceemployees that their organization values them. It results in employee organisationalattachment. In the context of the supermarkets, this concept is particularly prevalent as shopfloor employees are the main workforce of this industry. Hence, the principal aim of thisresearch paper is to explore whether organizational attachment of shop-floor employees of asupermarket has an impact on their willingness to prevent shoplifting and practice positiveorganisational citizenship. This paper reviews relevant literature on shoplifting prevention,guardianship, workplace attachment, organizational attachment, and organizational citizenshipbehavi...
Research experts of retail shrinkage, security, crime, and loss prevention believe that irrespect... more Research experts of retail shrinkage, security, crime, and loss prevention believe that irrespective of technical advancements all across the globe there has not yet been desired substantial positive changes in reduction of shrinkage and retail crime. Every year, retailers lose billions of dollars through reduction in retail inventories due to shoplifting, employee theft, supplier fraud, and deliberate administrative errors. Retailers do invest money in all sorts of tangible measures such as installing CCTVs, GIS, RFID tags, appointing private security guards etc. to reduce incidents of crime against them. However, the relations of retailers with their stakeholders are formal and transactional. It is today’s necessity that retailers should constructively work upon building quality business transactions along with harmonious and safe relationships with their stakeholders. Our research is based on improving stakeholder relationship quality that ensures support for retailers to have se...
International Journal of Technology and Human Interaction
With the broad diffusion of technology in the past few decades, there has been a shift in power f... more With the broad diffusion of technology in the past few decades, there has been a shift in power from sellers to buyers. Marketers can no longer offer a product to the customer without considering their input in the development, customisation, and personalisation of the product. Innovative companies are learning how to co-create with their customers in order to understand what they want and how they want it. In this paper, the authors examine the role of augmented reality (AR) technology in co-creation and the effect it has on customer perceived risk, trust and purchase intent. A 2x2x2 factorial experimental design was used and followed up with an attitudinal survey measuring perceived risk, trust, and purchase intent. The results show that AR reduces perceived risk, increases perceived trust and purchase intent, thus providing evidence that AR may be more than just a novelty technology in today's evolving business environment.
The sharing economy disrupts the marketplace and brings both benefits and disadvantages into serv... more The sharing economy disrupts the marketplace and brings both benefits and disadvantages into service ecosystems. We discuss principles of the S-D logic and transformative service research and explore the processes of value co-creation and co-destruction of well-being within the ecosystem of the accommodation sharing economy. Following a brief period of euphoria, the dark side of the sharing economy emerges, defined as the socially, environmentally, or economically undesirable effects introduced by the sharing economy. Airbnb introduced new realities for visitors, neighborhoods, the accommodation industry, and city councils, whereby some stakeholders are frequently found to maximize their own value at the expense of others. Value co-destruction prevails often due to uncontrolled and rapid expansion. We seek to promote a more balanced process, and the optimization of value co-creation, while seeking to prevent value co-destruction. Using a literature review, netnography, and a case study, we investigate co-creation and co-destruction, as expressed by different stakeholders, and focus on the socio-psychological implications in the use of sharing platforms that affect the well-being of individuals and community. A conceptual framework is proposed to manage future research addressing well-being, value co-creation and co-destruction in complex ecosystem service networks.
Supermarkets suffer significant losses as a consequence of shoplifting. Amongst the existing elec... more Supermarkets suffer significant losses as a consequence of shoplifting. Amongst the existing electronic and manual surveillance measures for retail crime management, the role of employees in preventing or controlling retail crime has not been systematically addressed within the extant literature. This paper contributes to addressing this gap by examining how employers’ corporate social responsibility (CSR) involvement influences employee proclivity towards guardianship behaviour in shoplifting prevention. A phenomenological approach is adopted comprising semi-structured interviews of twenty-nine shop-floor employees of two national supermarket chains within a cosmopolitan city of New Zealand. Findings strongly support the suggestion that employee perceptions of employer internal and external CSR may shape their feelings of organisational attachment, resulting in employee guardianship behaviour that manifests in in-store shoplifting prevention. Further, from a societal perspective, this study suggests that a reduction in retail crime contributes towards positive relationships among key stakeholders such as supermarkets, their employees, and society at large based on the social, environmental, and employee welfare practices of supermarkets.
International Journal of Retail & Distribution Management
Purpose The purpose of this paper is to explore how interactional justice within a retail context... more Purpose The purpose of this paper is to explore how interactional justice within a retail context may influence employee organizational commitment and how this may evoke guardianship behaviors that manifest in shoplifting prevention. Design/methodology/approach This research uses a phenomenological approach conducting semi-structured in-depth interviews with 26 shop-floor employees of two major national supermarket chains in New Zealand. Findings The findings suggest that interactional justice in the workplace is important in shaping organizational commitment amongst employees. Additionally, heightened organizational commitment may have a significant effect on employee propensity to engage in shoplifting prevention/guardianship behavior. A conceptual model is developed based on these findings. Practical implications Retail managers may promote and exercise interactional justice practices with employees to improve their organizational commitment and consequential shoplifting preventi...
International Journal of Retail & Distribution Management
Purpose The cost to supermarkets from shoplifting is a growing problem. Despite huge investments ... more Purpose The cost to supermarkets from shoplifting is a growing problem. Despite huge investments in formal security measures, supermarkets experience shrinkage and face heavy financial losses. Hence, this paper explores an alternative approach to shoplifting prevention. The purpose of this paper is to propose that quality relationships between a supermarket and its customers could be a viable strategy for shoplifting prevention. A conceptual model is presented at the end of this paper for encouraging shoplifting prevention using a theory of planned behaviour perspective. Design/methodology/approach A systematic search of literature on relationship quality was conducted. Research papers were shortlisted from peer-reviewed journals published between 2007 and 2016. For the convenience of readers, studies on relationship quality are presented in six cross-checked information categories in a table. Findings This study produced two results. First, it finds three antecedents of supermarket...
International Journal of Technology and Human Interaction
This article describes how the alignment of the concept of value in the discussion of Service Dom... more This article describes how the alignment of the concept of value in the discussion of Service Dominant Logic (SD-L) has led to new conceptualizations including the process of co-creation and guidelines for its implementation. The current research critically reviews four key co-creation models using SD-L and value-in-use theories and discusses their usefulness in the context of Augmented Reality (AR). The synthesis and discussion of these models lead to our proposition, that augmented reality (AR) contributes to interactivity and facilitates co-creation.
Despite increased expenditure on traditional approaches to the management and control of retail c... more Despite increased expenditure on traditional approaches to the management and control of retail crime, it continues to increase globally at an exponential rate leading to calls from academics and practitioners alike to explore alternative avenues of retail crime prevention. Focussing on the role of psychological ownership, this study offers empirically generated insights into how employee based, non-technological factors may be developed to prevent and/or deter retail crime through employee intervention behaviours. Adopting a phenomenological approach, semi-structured in-depth interviews were conducted with 26 employees across two supermarkets. Findings suggest positive relationships between employees and employers may evoke feelings of possessiveness and psychological ownership towards their place of work among employees. This may have implications on employee propensity to intervene when witnessing deviant in-store customer behaviour. Consequently, retailers should consider identifying and strengthening factors that evoke psychological ownership amongst their employees.
International Journal of Retail & Distribution Management
Purpose Corporate social responsibility (CSR) is increasingly considered a central tenant of mark... more Purpose Corporate social responsibility (CSR) is increasingly considered a central tenant of marketing strategy and a source of competitive advantage within the retail sector. As such, it may affect a supermarket’s customer, employee, and other stakeholder attitudes and behaviours. This research explores how a supermarket’s involvement in CSR activities may influence employee engagement and how this may manifest itself in positive employee behaviours. Specifically, the purpose of this paper is to empirically examine the role of CSR and its impact on employee engagement and consequently, employee propensity to exhibit intervention behaviours to prevent in-store retail crime. Design/methodology/approach This research uses a phenomenological approach through semi-structured in-depth interviews with shop-floor employees of a national supermarket chain. Findings Findings suggest that external and internal CSR practices of supermarkets are important in shaping organisational engagement be...
Springer Proceedings in Business and Economics, 2016
Technology has changed the way marketers interact and engage with customers and data. New and exc... more Technology has changed the way marketers interact and engage with customers and data. New and exciting technologies are emerging but there is little consensus about their relative importance beyond the initial hype. Augmented reality (AR) is one such technology that has the potential to facilitate dialogue and interaction between physical and digital worlds potentially leading to the creation of value for both customers and organizations. In this chapter we propose that AR can also aid the research process and generate deeper and more meaningful customer insights which will aid the reduction of customer-perceived risks. This chapter emphasizes the importance of AR in marketing and seeks to encourage discussion of the potential uses for AR in overcoming traditional limitations in marketing and customer research.
This encyclopedia is the most comprehensive and updated source of reference in tourism research a... more This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope. More than 700 contributions of 766 internationally renowned experts from 113 countries provide a definitive access to the knowledge in the field of tourism, hospitality, recreation and related fields. All actors in this field will find reliable and up to date definitions and explanations of the key terms of tourism in this reference work. Tourism is the largest industry worldwide and is the main source of income for many countries. With both, this practical impact of tourism and a rapidly developing academic field, with a growing number of university courses and degrees in tourism, and a flourishing research, this encyclopedia is the epicenter of this emerging and developing discipline.
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Papers by Juergen Gnoth