Go-to-Market Consulting

Understand, evaluate and prioritize opportunities to activate growth. Marketbridge takes a needs-based, data-driven approach to go-to-market consulting, delivering specific and actionable recommendations that help Marketing and Sales leaders take business further, faster.

30 years
of GTM

With a singular GTM focus and dedicated teams committed to your business, Marketbridge knows what it takes to deliver on ambitious goals. We have decades of best practice building transformative strategies across leading industries.

Insight- and data-led approach

Steeped in experience and skilled in marketing science, we are built to generate results. We lean on rigorous analytics based on empirical evidence to develop insights that empower informed decision-making.

Bias for
action

We are consultants who focus on output and impact. Practical and action-oriented, we work alongside leaders and their teams to bring to life the strategies we build together.

Growth Strategy

GTM Engagement Design

Sales Channel Effectiveness

Marketing Planning

Operational Optimization

Growth Strategy

Define growth and revenue priorities

To stay ahead of the competition as business needs change—through product and market launches, emerging competition, mergers and acquisitions, and restructurings—organizations must recreate, revisit or revise their growth strategy.

Marketbridge sources, analyzes and leverages market, buyer and client-proprietary data to evaluate opportunities and identify and. prioritize pathways to drive profitable growth.

Pinpoint where the next in-market or disruptive opportunity will come
from—and quantify the investment and resources needed to capture it
Determine the right mix of direct and indirect channels to reach target buyers, sellers, partners and selling organizations
Align the marketing and sales motions to build pipeline, engage customers and convert opportunities more effectively

Market Sizing
Opportunity Modeling
Growth Pathways
Customer/Partner Segmentation
Routes-to-Market
Revenue Motion Design

GTM Engagement Design

Create better customer and seller experiences

Directed research brings market, channel and first-party customer insights that can help organizations design customer-first strategies.

Using big data (the what) and small data (the why), Marketbridge develops research and insights that inform audience-first multichannel sales and marketing efforts that deliver on buyer needs and channel preferences.

Leverage research and insights to develop data-backed marketing and
sales motions
Understand complex market and channel dynamics to accelerate decision-making and stay ahead
Deliver differentiated value propositions, messaging and content that empower GTM teams and partners to drive impact

Voice of Customer Research
Competitive Intelligence
Pricing Strategy
Messaging Architecture
Channel Preferences
Customer Experience Strategy

Sales Channel Effectiveness

Activate routes-to-market

Sales and distribution channels are dynamic and move fast. Growth leaders must have tools to monitor performance and optimize effectiveness.

Leveraging 30 years of best practices and insights across key verticals and selling models, Marketbridge helps drive more effective GTM strategies.

Assemble the right mix and number of primary and overlay selling resources to acquire and penetrate target accounts
Design commercial models that balance productivity and cost to serve
Scale indirect channel programs to drive performance and extend market reach
Develop key account strategies that accelerate expansion while protecting against churn

Coverage & Role Design
Capacity & Headcount Sizing
Sales Operating Model & Process
Partner & Affinity Programs
Key Account Strategy
Sales & Partner Enablement

Marketing Planning

Drive marketing performance

Marketers are navigating complex dynamics, including fragmented media, evolving technology and data overload—while facing increasing accountability for meeting goals.

Marketbridge specializes in bringing together Marketing and Sales initiatives to orchestrate strategies and plays that drive performance.

Optimize in-market activities that drive qualified leads and sales and maximize customer value
Accelerate lead-to-sale conversions
Use robust measurement strategies to proactively align tactics to goals

Strategy & Objective Setting
Marketing-Sales Play Alignment
Execution & Budget Planning
Targeting & Segmentation Strategy
Marketing Funnel Optimization
Measurement Approach

Operational Optimization

Align resources to support growth

A high-performing team delivers a clear competitive advantage. Reshaping organizations around key GTM priorities and goals is critical to long-term performance and success.

Through Operational Optimization, we align the right people, processes, technology and data to support Marketing and Sales objectives and ensure teams perform to the highest levels of effectiveness and efficiency.

Design centers of excellence by combining organizational objectives and requirements with existing and emerging needs
Structure and align compensation plans and quotas to support role design and drive desired behavior
Activate teams and processes to deliver high-quality results more efficiently
Deliver data-based business cases to align resources to support growth