Do more with your WooCommerce data
Hone your strategy and grow faster by bringing your WooCommerce data to Mailchimp*.
- Cost
- Free
- Developer
- Mailchimp
- Languages
- English, French, German, Spanish, Italian, Portuguese
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#1
email marketing and automation platform*
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12 million+
Mailchimp users globally
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33%
higher click rate with segments*
Discover new ways to enhance your marketing strategy
Build better relationships that grow traffic and drive sales
Your business is one of a kind. Easily personalize your messaging at scale with automation features tailored to your unique business goals.
Engage your most high-value customers
Our easy-to-use platform has advanced AI capabilities that can help streamline your marketing strategies and unlock your brand's full potential.
Use personalization to optimize every campaign
Hone your marketing efforts and use AI-driven recommendations to give every customer a personalized experience.¹
Try our Standard plan for free!
Find out why customers see up to 24x ROI* using the Standard plan with a risk-free 1-month trial. Cancel or downgrade to our Essentials or basic Free plans at any time.
It's risk free—cancel or downgrade to our Essentials or basic Free plans at any time.
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Included
Generative AI features -
Included
Advanced segmentation & reporting -
Included
Enhanced automations -
Included
Custom-coded email templates -
Included
Data-driven optimization tools -
Included
Personalized onboarding
Standard
Send up to {numOfSends} emails each month.
Need to manage more than 250,000 contacts? Get in touch to learn about custom plans.
Connect Mailchimp to WooCommerce
Bring your WooCommerce customer data and order information to your Mailchimp audiences. Track sales, create targeted e-commerce automations, send abandoned cart emails, and more.
Get started easily with a personalized product tour
An onboarding specialist is here to help you get started with confidence—it’s included with Standard and Premium plans.*
Schedule your onboarding
“In terms of generating sales, we see that across pretty much every campaign that we run, it results in somebody buying something—even if we’re not directly going out and selling a product through the campaign.”
What does it do?
Here are some popular ways to use this integration. Features and functionality vary by plan.
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Sell more stuff
- Trigger and send abandoned cart reminders.
- Create post-purchase follow-up campaigns.
- Use promo/discount code content blocks (classic builder only).
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Do more with Mailchimp
WooCommerce works with these Mailchimp platform features:
- Tags and Segmentation
- Automations, Customer Journey Builder, Pre-Built Journeys
- Behavioral Targeting
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Grow your audience
- Store and website subscriber pop-ups
- Create landing pages
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Sync your marketing data
- Sync customer data and purchase data to a Mailchimp audience
- Add new customers to a Mailchimp audience
Resource articles
Requirements
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Mailchimp account
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WordPress site version 4.9 or higher OR WordPress.com site on Business tier
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WooCommerce plug-in
Millions of users trust us with their marketing. You can too.
*Disclaimers
- Integration: Mailchimp and WooCommerce sold separately. Integration available. Availability of features and functionality varies by plan type. For details, view Mailchimp plans and pricing.
- 33% Click Rate: Mailchimp customers see a 33% higher click rate when they segment their campaigns than when they don't.
- Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.