The initial concept from producer
Missi Callazzo was to photograph
Anthrax playing live with multiple cameras and build the video entirely from stills edited to the timing of the song. Preferring a visual style more suited to the band's aggressive playing, director
Jack Bennett opted for an approach that used hundreds of stills of the band performing that were then edited together to create a staccato, jagged rhythm of movement close to stop-motion animation, with frequent freeze-frames and altered images. Sometime during the post-production process,
Charlie Benante noted that the freeze-frames resembled splash-pages in comic books and suggested changing the overall style of the video to resemble comic-book art, resulting in the final release version that incorporated all of the previously considered approaches and a look that was heavily influenced by EC Comics.
