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AI and data-driven media analysis of TV content for optimised digital content marketing
To optimise digital content marketing for broadcasters, the Horizon 2020 funded ReTV project developed an end-to-end process termed “Trans-Vector...
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The Cutting Edge of AI in E-Marketing: How the Use of Digital Tools Boosts Performance in Jordan
This research investigates the effect of several dimensions of AI such as deep-learning, chat-bots, customization on the performance of e-marketing...
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A novel influence quantification model on Instagram using data science approach for targeted business advertising and better digital marketing outcomes
Instagram is one of the most popular and widely used social network platforms. It is used as a digital tool to connect with other users and also to...
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Navigating the Digital Landscape: Enhancing Service Discovery and Portability in Digital Marketing Strategies
In today's fast-paced digital landscape, businesses are compelled to embrace digital marketing strategies to reach and engage their target audiences...
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Research trends on digital school leadership over time: Science mapping and content analysis
The purpose of this study is to map trends in literature about digital school leadership over the last decades. Combining bibliometric and automatic...
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“Threatened and empty selves following AI-based virtual influencers”: comparison between followers and non-followers of virtual influencers in AI-driven digital marketing
Artificial intelligence (AI)-based virtual influencers are now frequently used by brands in various categories to engage customers. However, little...
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Human- and AI-Generated Marketing Content Comparison Corpus, Evaluation, and Detection
As ChatGPT and the underlying Large Language Models are rapidly gaining popularity, artificial intelligence-generated content (AIGC) receives wide...
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Sentiment-based predictive models for online purchases in the era of marketing 5.0: a systematic review
The convergence of artificial intelligence (AI), big data (DB), and Internet of Things (IoT) in Society 5.0, has given rise to Marketing 5.0,...
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The use of fuzzy authentication integrated with convolutional neural networks in digital content protection
In order to explore the application of neural networks in the intelligent protection of digital music copyrights, this paper initially investigates...
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Revolutionizing Content: Generative AI in Marketing and Advertising
While the mainstream work world has become quite familiar with generic artificial intelligence (AI) platforms, such as ChatGPT, for example, there is...
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Customer profiling, segmentation, and sales prediction using AI in direct marketing
In the current business environment, where the customer is the primary focus, effective communication between marketing and senior management is...
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Digital Marketing and Smart Technology Marketing Systems as the Future of Metaverse
In this article the conventional view of the role of technology in digital marketing systems is scrutinized through the development of the smart-tech...
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Regulating Social Media and Its Effects on Digital Marketing: The Case of UAE
Digital Marketing is the most efficient way to market a product/service in the modern era. The most crucial constituent of digital marketing is...
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Understanding digital engagement: factors influencing awareness and satisfaction of digital transformation
In an era marked by rapid digital transformation, understanding the factors that influence digital engagement is crucial for bridging the digital...
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Fairness Issues in Algorithmic Digital Marketing: Marketers’ Perceptions
Data-driven algorithms are becoming more prevalent in our everyday lives, automating various decisions that can impact access to opportunities and...
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A Conceptual Model for the Adoption of Digital Marketing by Micro, Small, and Medium Enterprises
The scope of digital marketing is spurred by the advent of cheaper internet and smartphone advancements. With social media platforms and other online...
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Research Hotspots and Frontier Analysis of Digital Marketing in China
Digital marketing is the main marketing method and development trend of enterprises in the era of digital economy. The study of digital marketing is...
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Sentiment and Deep Learning Content Analysis of a Digital Fan Token Platform: An Exploratory Study
This study aims to investigate the emerging factors of using a digital platform for sport fan Engagement enhanced by new technologies. The study...
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Digital Marketing Strategies and the Impact on Customer Experience: A Systematic Review
The aim of this study is to explore the contemporary digital marketing strategies and tools and the role played by these in various marketing...
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Marketing in the metaverse era: toward an integrative channel approach
The development pace of digital socialization has accelerated drastically in the past decade, especially with the COVID-19 pandemic. Through that...
