Branding basics

Branding refers to the process of giving meaning to a specific company, product, service or individual by creating and shaping a brand in consumers’ minds. Linked below are the basics you need in order to build strong branding foundations.

Scandinavia Standard's presentations from The Hive conference in Berlin, including branding your channels and the Business Model Canvas, as well as lessons learned.

Branding plays a pretty big role in how you present your business to your ideal audience and how they perceive it. Learn the 7 branding basics for a successful brand from our blog plus more tips and ideas on branding & design, corporate identity, personal branding, brand strategy & marketing, branding identity, branding for business, digital marketing, and brand board & brand kit creation here. You can also get our Ultimate Branding Kit with a free customizable elegant-themed brand kit.

Because your business is up to you. You are in charge. Yes, brand strategy helps align you to your business, understand your goals, intuitively understand your audience and help you market your business effectively. Yes, a new identity works to attract that audience, makes you stand out from your competition and put your business on the map in a visual world. Here's how our signature process, The Brand Blueprint, helps your business, giving you a clear roadmap forward.

The best way to learn about style guides is to copy what others are doing and make it your own. For this post I've scoured the web to find some beautiful examples of corporate brand style guides. For those of you who don't know: a style guide outlines your brand ID. The colors, layout, tone, use case examples —

The different between Brand Identity and Visual Identity ✨ Brand identity and visual identity are closely related but distinct concepts in the world of branding. A strong brand can't exist without one or the other. Brand identity is how your business wants to be perceived by your audience and the way your brand differentiates itself from competitors. It is the foundation for building customer loyalty, trust, and recognition. It includes the visual, auditory, and emotional components that…

Review Point Logo Usage Guidelines Template for Download designed by Smithographic – Logo Designer & Digital Design Studio.. Connect with them on Dribbble; the global community for designers and creative professionals.

A Russian brand of basic clothing that gives women a feeling of lightness, "expensive" femininity and sophistication, regardless of lifestyle. We are not a mass market and our products are not intended for a one-time release. We create high-quality models…

Unlock your brand's archetype potential. When correctly identified, brand archetypes reflect a brand's personalities and better align personality types with specific customer personas. Innocent: pure and optimistic, seeking simple, uncomplicated happiness. Sage: wise and knowledgeable, offering guidance and insight. Explorer: adventurous and curious, driven by the desire for discovery. Outlaw: rebellious and bold, challenging norms and conventions. Magician: visionary and transformativ...