WHY PARTNER WITH DEALS ON WHEELS OUR BRAND PROMISES
BEST EXPOSURE TO DECISION MAKERS
Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchaseinfluencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
Work with us throughout the year to gain direct access to our team of trusted advisors.
BEST ARTICLES THAT SHOWCASE YOU
We are known for producing the highest quality content and events, both in-person and digital.
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MORE THAN 24,000 READERS HAVE SIGNED UP TO RECEIVE OUR WEEKLY E-NEWSLETTER”
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As we head into 2025 Deals on Wheels will hit the streets in January with its 514th edition since it first hit the streets nearly 40 years ago.
A lot has changed since the mid-80’s and Deals on Wheels has changed with it, always retaining at its heart the promise of helping those interesting in the buying, selling, wrecking and restoration of trucks with the news, data, technical tips, dealer, supplier and classified-style advertising they’ve come to expect to meet their needs.
Published 13 times a year, Deals on Wheels provides truck drivers, truck owners, and truck lovers with a rich mix of news and features about the latest technology and product releases, the Australian show and shine truck show scene, restoration projects, and the characters behind the transport game.
Each edition also includes more than 1,000 trucks for sale, providing a valuable browsing experience and a glimpse at the market prices across a range of models. The print promotion is backed online at www.dealsonwheelscom.au by the TraderAds digital sales platform where visitors can browse more than 25,000 items for sale. It is also supported by a growing social media audience, hungry to spot a bargain for their fleets, or their next project.
Deals on Wheels has been part of Australia’s trucking heritage for four decades and offers advertisers a unique opportunity to reach decision makers who not only work in the industry, but also have a deep affection for the equipment they use and an interest in keeping their work trucks on the road and the country’s rich trucking heritage alive.
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS
312,839
Numbers accurate as of September 2024. Circulation includes total readership, inclusive of digital edition reads of print magazine and pass on rate
WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS
We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
NATROAD
Casino Truck Show
Castlemaine Truck Show
Alexandra Truck Show
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
GET THE BEST EXPOSURE AS A 12-MONTH
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.
At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:
Case Studies
Working with your clients to tell about shared successes.
Profiles
Have your company’s story documented and distributed to the industry through a trusted third party.
Product Releases
Guaranteed coverage of all your new product releases.
Company updates
Take your place as an industry thought leader.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA
A SURVEY OF READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
Truck-buyers across Australia continue to send the message that they love finding their next truck by flipping through the pages of Deals on Wheels.
Every month 25,038* copies of Deals on Wheels magazine make their way into the hands of readers via mail out subscriptions, retail sales, online magazine reads and events such as regional truck shows. Readers are happy to pay for the magazine to learn about the latest new and used trucks on the market and catch up on trucking news and stories about truck lovers and the vehicles they love. Deals on Wheels readers are ignoring their emails and taking a break from the screens knowing that the best deals are from dealers they can trust, that they find in Deals on Wheels.
Deals on Wheels is Australia’s top-selling truck magazine, and for many the only magazine they can get their hands on to find their next deal. It is available to purchase in thousands of newsagents, rest stops and shops around the country.
Don’t miss out on this critical segment of the market by limiting yourself to passive online buyers. The most active buyers are the ones who are going out, and paying for Deals on Wheels, and if you’re not in there, you won’t have a chance of grabbing their attention.
on Wheels can be found at a wide range of retail outlets including selected stores from our partners:
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
SPECIALISING IN B2B AND INDUSTRIALS
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
ABOUT PRIME CREATIVE MEDIA
Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.
For the past two decades, we have worked to grow Individuals, Organisations and Industries.
We have grown from a single magazine to now publishing 50+ mastheads across multiple platforms in 20 industries with 180+ team members around Australia.
TRIM
W: 195mm H: 275mm TYPE
TRIM
W: 390mm H: 275mm
MECHANICAL SPECIFICATIONS
Printing: Web offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
W: 180mm H: 255mm BLEED
W: 205mm H: 285mm Double Page Spread
180mm H: 60mm
180mm H: 125mm
W: 205mm H: 155mm Full Page
OTHER SIZES
Index: TYPE W: 180mm H: 60mm
Eighth Page: TYPE W: 88mm H: 60mm
Content Feature: TYPE W: 115mm H: 75mm
MARKETPLACE
Single Business Card: TYPE W: 88mm H: 45mm
Double Business Card: TYPE W: 88mm H: 90mm
Half Page Horizontal: TYPE W: 88mm H: 90mm
113mm H: 285mm
W: 375mm H: 255mm
W: 400mm H: 285mm
Please allow a 15mm safety gutter in center of spread
Supplied material
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
Advertising material for in-house design:
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
* Images and logos used on websites are not acceptable for printing purposes
TERMS & CONDITIONS
All advertisements for Farms & Farm Machinery are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be
2000px(w) x 1250px(h) / 2400px(w) x 2500px(h)
1040px(w) / 2080px(w)
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h) WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied. WEBSKIN
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML
(ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
