Our work

The Premature Book is the smallest educational book in the world for parents. Written from the perspective of a premature baby, it includes simple recommendations on proper health standards to protect these little ones from respiratory syncytial virus and to recognize its symptoms.

People were avoiding screening for colon cancer. So, Cologuard gave them what they wanted—control. The My Way campaign shows how great it feels to take charge with Cologuard, with people singing about screening their way to the classic tune that truly embodies the emotional insight of being in control.

The Tear Couture Look Book aims to convince Fashion and Textiles CEOs to commit to safer practices around the handling and storage of Sulphuric acid, widely used in their industrial processes. World-renowned photographer Rankin helped tell the story of acid attack survivor Patricia Lefranc, in the familiar format of a seasonal fashion look book. And the world noticed.

Cardiovascular disease is the cause of one in every three deaths in women globally. The symptoms of heart attack may also appear differently in women. To expose and bridge the medical gender data gap, awareness aid kits were shared with influential women from the region, in addition to over 40 healthcare professionals (HCPs) across Egypt, Bahrain, Lebanon, Kuwait, Saudi Arabia, and the UAE.

It’s time to come clean: people with periods are trapped in a toxic relationship with their tampons. When we discovered that the same chemicals used in cigarettes, pesticides, and even dynamite are also used in tampons, we created an explosive campaign to expose Big Tampon’s big secret, with visually shocking ads that confronted people with the truth.

Rise and Run’s work with the National Crime Prevention Council and United States Patent and Trademark Office introduces McGruff the Crime Dog to a new generation while educating them about the dangerous consequences of buying counterfeit products.