Digital donations are essential for nonprofits.
Revenue from individual online gifts grew by 19%* over the past year.
Inuvo’s AI Technology, IntentKey, helps online fundraising by identifying potential donors who are committed to making a difference.
By reaching those with a genuine intent to give, IntentKey campaigns drive the most qualified contributors to your site, maximizing fundraising efforts.
*According to doublethedonation.com
IntentKey Models Ready to Be Activated:
HEALTH & MEDICAL RESEARCH
Well-educated professionals with personal connections to serious illnesses (cancer, leukemia, immune disorders) or careers in healthcare. They value scientific advancement, understand complex medical concepts, and are financially stable with a focus on making impactful contributions to public health.
Available Daily Media Impressions
66.01M-101.93M
66.01M-101.93M
Daily Audience Reach
3.2M-4.12M
3.2M-4.12M
POVERTY ALLEVIATION & ECONOMICS
Donors interested in poverty alleviation and economic development typically socially conscious with backgrounds in business, social sciences, or public policy. They’re passionate about addressing systemic inequalities, supporting sustainable solutions, and empowering communities. Key interests include hunger relief, agriculture, and economic policies like tax credits.
Available Daily Media Impressions
44.72M-70.68M
44.72M-70.68M
Daily Audience Reach
2.43M-3.59M
2.43M-3.59M
CONSERVATION & SUSTAINABILITY
Eco-conscious and passionate about protecting nature and combating climate change, this group is typically well-informed on environmental issues, support sustainable practices, and are interested in topics like endangered species, forestry, biodiversity, and environmental law.
Available Daily Media Impressions
40.61M-61.5M
40.61M-61.5M
Daily Audience Reach
2.14M-3.09M
2.14M-3.09M
DISASTER RELIEF
Disaster relief donors compassionate about humanitarian concerns and global awareness. They’re often drawn to immediate action during crises and follow organizations like the American Red Cross. Key focuses include natural disasters such as tornadoes, earthquakes, and wildfires, with many tuning into podcasts for updates and insights.
Available Daily Media Impressions
50.45M-73.12M
50.45M-73.12M
Daily Audience Reach
2.39M-3M
2.39M-3M
Inuvo delivers proven results for nonprofits:
Client Success Stories
Inuvo takes pride in serving the nonprofit industry, both small and large organizations making a difference in our communities.
How we do it
Inuvo helps nonprofit marketers build out world-class advertising to support their fundraising efforts.
Branding & Outreach
Utilize IntentKey to allocate branding dollars more efficiently. Our technology identifies donor signals indicating a genuine intent to give.
By placing your message in front of contributors open and receptive to your messaging, you can drive the most qualified contributors to your site, maximizing fundraising efforts.
Reach New Audiences
IntentKey can find new, incremental contributors by understanding your most engaged audiences.
These actionable insights can be implemented cross-channel to reach audiences not usually available via traditional marketing channels, including display, OLV, CTV/OTT, audio, and native.
Marketing Insights
Traditional marketing efforts focus on understanding the who: who is your audience, and what are their demographics?
IntentKey takes a different approach. We look to the WHY behind their actions: Why are they interested in your outreach? Why did they visit your website? Our AI will analyze the intent signals that uncover your WHY.
Build Loyalty
Building a donor base is at the core of every nonprofit model, and Inuvo is here to help.
IntentKey will prioritize your most important marketing initiatives to drive the most qualified contributors to your site, maximizing fundraising efforts.
