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Creative Specs

Display Specs

File types: JPEG, JPG, PNG, GIF, and HTML5

Creative Unit Name Initial Dimensions (WxH in pixels) Max Initial File Load Size Host-initiated Subload Animation/Video Guidelines
Sidekick 970×250 150 KB 300 KB
  • Minimum 24 fps for video
  • 15 sec max length (unlimited user-initiated)
  • 1.1 MB additional file size allowed for host-initiated video
  • Unlimited file size for user-initiated video
Medium Rectangle 300×250 150 KB Not allowed for this unit
  • 15 sec max animation length
  • Video not allowed for this unit. See “In-Banner Video” & Rich Media units below.
Wide Skyscraper 160×600 150 KB Not allowed for this unit
  • 15 sec max animation length
  • Video not allowed for this unit. See “In-Banner Video” & Rich Media units below.
Leaderboard 728×90 150 KB Not allowed for this unit
  • 15 sec max animation length
  • Video not allowed for this unit. See “In-Banner Video” & Rich Media units below.
Half Page 300×600 150 KB Not allowed for this unit
  • 15 sec max animation length
  • Video not allowed for this unit. See “In-Banner Video” & Rich Media units below.
Smartphone 320×50 50 KB Not allowed for this unit
  • 15 sec max length for animation
  • Video not allowed for this unit. See “In-Banner Video” & Rich Media units below for video.

Video Specs

Specifications for Hosted VAST Video Creatives

Max Video File Size Recommended Minimum Bit Rate Recommended Minimum Size File Types
1 GB 2500 kbps 1280×720 px MP4, MOV

CTV Specs

Creative Type Media Type  Bitrate Minimum Resolution Duration
VAST MP4 15,000 kbps – 30,000 kbps 1920×1080 15 or 30 seconds

Native Specs

Field Guidelines
Title 25 character maximum
Body 300 character maximum
Icon 1:1 aspect ratio
Image
  • 1.91:1 aspect ratio
  • 1200×627
  • 200 KB max
Sponsored By 25 character maximum (brand of advertisement)

Audio Specs

Specifications for Hosted Audio Creatives

Max Audio File Size File Types
100MB  AAC, WAV, and MP3

Providing an Audio Verification URL is required. The Audio Verification URL points to the brand that your audio creative represents. A creative without a verification URL will not pass the creative audit.

Seller Creative Requirements

Audio creatives must also adhere to the following format requirements where applicable:

Member Member ID Format Requirements
AdsWizz 3277
  • File type: MP3, AAC, WAV
  • File size: Maximum 20MB
  • Bit rate: Minimum 128 kbps, 196kbs recommended
  • Ad length: 15, 30, or 60 seconds
Spotify 3860
  • File type: MP3, WAV or OGG
  • Companion banner: 640×640 or 300×250
  • Bit rate: Minimum 128 kbps
  • Ad length: 15 or 30 seconds
Triton 1577
  • File type: MP3
  • Bit rate: 128 kbps
  • Ad length: 15, 30, or 60 seconds
    Trimmed of slate/silence
  • Sample rate: 44100 Hz
  • Volume: Normalized to -4db
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Inuvo Inc

Corporate HQ

500 President Clinton Ave #300
Little Rock, AR, 72201

Engineering HQ

3031 Tisch Way, Ste. 400 San Jose, CA 95128

Inuvo®