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BBB CHARITY STANDARDS

What are the BBB Standards for Charity Accountability? 20 standards addressing 4 themes: Governance, Results Reports, Finances, and Truthful and Transparent Representations.

ACCREDITED CHARITY SEAL

BBB Accredited Charities have the option of obtaining a license, for a sliding scale annual fee, that authorizes the charity to display the BBB Accredited Charity Seal on their websites and in promotional materials.

Strengthening public confidence in charities by promoting wise giving and trustworthy charity practices.

News & Updates

Read the Wise Giving Wednesday blog each week to keep up to date on charity issues.

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Wise Giving Wednesday: Public Concerns About Charity Data Privacy

With the recent exposure of AT&T phone records in the news, it's important to understand that public concern about data privacy extends beyond businesses. 61% of respondents in our latest Give.org Special Donor Trust Report ranked donor information protection as a top priority. If a charity they support is hacked, 22.5% reported they would stop donating, and 51.7% said they would pause contributions until the issue is resolved.

Jul 17, 2024

Heart of Giving podcast, Bennie Johnson of the American Marketing Association

This week's guest is Bennie Johnson, CEO of the American Marketing Association. Bennie and Art discuss the art, science, and magic of marketing and how charities strategize marketing their brand.

Jul 17, 2024

Wise Giving Wednesday: Public Perceptions of Charity Impact

Our latest Give.org Special Donor Trust Report on Charity Accountability shows that the public has a mixed understanding of "charity impact." While donors often disagree on its definition, many respondents prefer long-term results and high-quality programs over immediate results and high-volume programs.

Jul 10, 2024

Heart of Giving podcast, Stanfort Perry

This week's guest is Stanfort Perry, CEO of AHRC Nassau, Brookville Center for Children’s Services, and Citizens Options Unlimited – one of the largest disability services networks in the United States. Art and Stanfort discuss advancing equity in disability services.

Jul 10, 2024

Wise Giving Wednesday: Public Priorities on Charity Accountability

Our Give.org Special Donor Trust Report on Charity Accountability found that the public's top charity accountability priorities included: an independent review of charity spending; that a charity's appeals are truthful, accurate, and not misleading; and that the charity adequately protect donor information.

Jul 03, 2024

Heart of Giving podcast, Natalie Samarjian

Bridging Divides: Fortifying Civic Leadership for a Stronger Democracy. Natalie Samarjian is President and CEO of Coro Southern California. Coro’s mission is to strengthen the democratic process by preparing emerging leaders for effective and ethical leadership in public affairs.

Jul 03, 2024

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BBB Wise Giving Alliance strengthens public confidence in charities by promoting wise giving and trustworthy charity practices. Charities are evaluated, at no charge, based on 20 BBB Charity Standards. The resulting reports are available on Give.org.

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