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Strategy Dynamics: Process and Content

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The current page is excellent re work on the dynamics of strategy process. However, the word ‘dynamics’ appears frequently in discussions and writing about strategy, and is used in two distinct, though equally important senses.

  • The dynamics of strategy and performance concerns the ‘content’ of strategy – initiatives taken, choices made, policies adopted and decisions taken in an attempt to improve performance, and the performance improvements themselves that result from these managerial behaviours.
  • The dynamics of the strategy process, on the other hand, [as explained on the current page] "is a way of understanding how strategic actions occur. It recognizes that strategic planning are dynamic, that is, strategy-making involves a complex pattern of actions and reactions. It is partially planned and partially unplanned."

A literature search on Google Scholar (www.scholar.google.com) shows the first of these meanings to be both the earliest and most widely used understanding of ‘strategy dynamics’, though that is not to diminish at all the importance of the dynamic view of the strategy process.

This suggests the page needs [a] inclusion at the start of this distinction and [b] substantive content on the dynamics of strategy and performance. As Richard Rumelt recently observed (‘Strategy’s Strategist: An interview with Richard Rumelt’, The McKinsey Quarterly OnLine, August 2007.) strategy dynamics [in the content and performance sense], is still ‘the next frontier … underresearched, underwritten about, and underunderstood’. I would be happy to offer this additional content. However, there is an issue - as far as I can find out, I am the only writer who has written substantially about this (Kim Warren, 'Competitive Strategy Dynamics', Wiley, 2002, to be superseded by a strategy textbook 'Strategic Management Dynamics', Wiley 2007). There are a number of articles in whose title the phrase 'strategy dynamics' features, but they do not go on to offer a definitive statement of what it is or how to use it. What I propose, then, is to offer a basic explanation of platforms on which a definitive view of 'the dynamics of strategy and performance' can be built, and merely mention my own work at the end as one possible approach.

Kim warren 08:17, 14 November 2007 (UTC)[reply]