Jump to content

Draft:Marcus Collins (author): Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
maintaining neutral tone
m →top: Fixing links to disambiguation pages and other minor cleanup tasks, replaced: ABC News → ABC News
Line 21: Line 21:
'''Marcus Collins (PhD)''' (born 17th April , 1979), is an American [[Author]] & public speaker. He is known for his work as head of [[Beyoncé|Beyonce]]'s digital strategy and new media in 2009<ref>{{Cite web |last=Mastro |first=Michelle |title=I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in digital strategy. |url=https://www.businessinsider.com/beyonce-digital-strategist-beyhive-lessons-2024-3 |access-date=2024-05-17 |website=Business Insider |language=en-US}}</ref><ref>{{Cite web |date=2023-04-28 |title=Marcus Collins helped launch the Brooklyn Nets. Here's what he can teach you about marketing. |url=https://www.hachettebookgroup.com/articles/marcus-collins-helped-launch-the-brooklyn-nets-heres-what-he-can-teach-you-about-marketing/ |access-date=2024-05-17 |website=Hachette Book Group |language=en-US}}</ref> <ref>{{Cite web |last=Vallecorsa |first=Erica |date=2024-02-02 |title=Meet Our #RICE24 Keynote! Dr. Marcus Collins: Professor, Author and Culture Scholar |url=https://retailinnovationconference.com/blog/meet-our-rice24-keynote-dr-marcus-collins-professor-author-and-culture-scholar/ |access-date=2024-05-17 |website=Retail Innovation Conference & Expo |language=en-US}}</ref><ref>{{Cite web |date=2023-05-11 |title=The 'sort of dirty,' semi-'cynical' story behind Hollywood's hottest new trend |url=https://www.latimes.com/entertainment-arts/movies/story/2023-05-11/blackberry-tetris-air-flamin-hot-business-movies-trend |access-date=2024-05-17 |website=Los Angeles Times |language=en-US}}</ref><ref>{{Cite web |title=Corporate America navigates Pride backlash |url=https://www.msnbc.com/11th-hour/watch/corporate-america-navigates-pride-backlash-180729413696 |access-date=2024-05-17 |website=MSNBC.com |language=en}}</ref><ref>{{Cite web |last=Brian Flood |first=Teny Sahakian |date=2024-01-23 |title=Black community facing 'new tension' as illegal immigration soars, according to esteemed author |url=https://www.foxnews.com/media/black-community-facing-new-tension-illegal-immigration-soars-according-esteemed-author |access-date=2024-05-17 |website=Fox News |language=en-US}}</ref><ref>{{Cite web |title=Marcus Collins |url=https://www.nsb.com/speakers/marcus-collins/ |access-date=2024-05-17 |website=National Speakers Bureau |language=en}}</ref> <ref>{{Cite web |title=Marcus Collins |url=https://positiveorgs.bus.umich.edu/people/marcus-collins/ |access-date=2024-05-17 |website=Center for Positive Organizations |language=en}}</ref>
'''Marcus Collins (PhD)''' (born 17th April , 1979), is an American [[Author]] & public speaker. He is known for his work as head of [[Beyoncé|Beyonce]]'s digital strategy and new media in 2009<ref>{{Cite web |last=Mastro |first=Michelle |title=I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in digital strategy. |url=https://www.businessinsider.com/beyonce-digital-strategist-beyhive-lessons-2024-3 |access-date=2024-05-17 |website=Business Insider |language=en-US}}</ref><ref>{{Cite web |date=2023-04-28 |title=Marcus Collins helped launch the Brooklyn Nets. Here's what he can teach you about marketing. |url=https://www.hachettebookgroup.com/articles/marcus-collins-helped-launch-the-brooklyn-nets-heres-what-he-can-teach-you-about-marketing/ |access-date=2024-05-17 |website=Hachette Book Group |language=en-US}}</ref> <ref>{{Cite web |last=Vallecorsa |first=Erica |date=2024-02-02 |title=Meet Our #RICE24 Keynote! Dr. Marcus Collins: Professor, Author and Culture Scholar |url=https://retailinnovationconference.com/blog/meet-our-rice24-keynote-dr-marcus-collins-professor-author-and-culture-scholar/ |access-date=2024-05-17 |website=Retail Innovation Conference & Expo |language=en-US}}</ref><ref>{{Cite web |date=2023-05-11 |title=The 'sort of dirty,' semi-'cynical' story behind Hollywood's hottest new trend |url=https://www.latimes.com/entertainment-arts/movies/story/2023-05-11/blackberry-tetris-air-flamin-hot-business-movies-trend |access-date=2024-05-17 |website=Los Angeles Times |language=en-US}}</ref><ref>{{Cite web |title=Corporate America navigates Pride backlash |url=https://www.msnbc.com/11th-hour/watch/corporate-america-navigates-pride-backlash-180729413696 |access-date=2024-05-17 |website=MSNBC.com |language=en}}</ref><ref>{{Cite web |last=Brian Flood |first=Teny Sahakian |date=2024-01-23 |title=Black community facing 'new tension' as illegal immigration soars, according to esteemed author |url=https://www.foxnews.com/media/black-community-facing-new-tension-illegal-immigration-soars-according-esteemed-author |access-date=2024-05-17 |website=Fox News |language=en-US}}</ref><ref>{{Cite web |title=Marcus Collins |url=https://www.nsb.com/speakers/marcus-collins/ |access-date=2024-05-17 |website=National Speakers Bureau |language=en}}</ref> <ref>{{Cite web |title=Marcus Collins |url=https://positiveorgs.bus.umich.edu/people/marcus-collins/ |access-date=2024-05-17 |website=Center for Positive Organizations |language=en}}</ref>


Collins authored a book titled <nowiki>''</nowiki>''For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be<nowiki>''</nowiki>'' which explores how culture shapes and influences human actions, attitudes, and experiences.<ref name=":1" /><ref name="aaf1">{{cite web |title=Lecturer of Marketing & Co-Director of the Yaffe Digital Media Initiative, Ross School of Business, University of Michigan |url=https://www.aaf.org/Public/Public/Bios/AHOA_Members/C-D/Marcus_Collins.aspx |website=aaf.org |access-date=17 May 2024}}</ref><ref name=":4">{{Cite web |title=Nothing 'more influential to human behavior than culture': Dr. Marcus Collins |website=[[ABC News]] |url=https://abcnews.go.com/Entertainment/video/influential-human-behavior-culture-dr-marcus-collins-101117451}}</ref>
Collins authored a book titled <nowiki>''</nowiki>''For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be<nowiki>''</nowiki>'' which explores how culture shapes and influences human actions, attitudes, and experiences.<ref name=":1" /><ref name="aaf1">{{cite web |title=Lecturer of Marketing & Co-Director of the Yaffe Digital Media Initiative, Ross School of Business, University of Michigan |url=https://www.aaf.org/Public/Public/Bios/AHOA_Members/C-D/Marcus_Collins.aspx |website=aaf.org |access-date=17 May 2024}}</ref><ref name=":4">{{Cite web |title=Nothing 'more influential to human behavior than culture': Dr. Marcus Collins |website=[[ABC News (United States)|ABC News]] |url=https://abcnews.go.com/Entertainment/video/influential-human-behavior-culture-dr-marcus-collins-101117451}}</ref>
== Education ==
== Education ==
Collins pursued his Bachelor of Science in Materials Science Engineering at the [[University of Michigan]] and later obtained an MBA in Strategic Brand Marketing from the University of Michigan. He earned a doctoral degree in Marketing from [[Temple University]], where his research focused on the spread of cultural influences and the processes by which meaning is constructed.<ref>{{Cite web |title=Marcus Collins {{!}} Michigan Ross |url=https://michiganross.umich.edu/about/profile/marcus-collins |access-date=2024-05-17 |website=michiganross.umich.edu |language=en}}</ref>
Collins pursued his Bachelor of Science in Materials Science Engineering at the [[University of Michigan]] and later obtained an MBA in Strategic Brand Marketing from the University of Michigan. He earned a doctoral degree in Marketing from [[Temple University]], where his research focused on the spread of cultural influences and the processes by which meaning is constructed.<ref>{{Cite web |title=Marcus Collins {{!}} Michigan Ross |url=https://michiganross.umich.edu/about/profile/marcus-collins |access-date=2024-05-17 |website=michiganross.umich.edu |language=en}}</ref>

Revision as of 02:19, 7 July 2024


Marcus Collins
NationalityAmerican
Alma mater
Known forAuthor of ‘For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be'
WebsiteOfficial Website

Marcus Collins (PhD) (born 17th April , 1979), is an American Author & public speaker. He is known for his work as head of Beyonce's digital strategy and new media in 2009[1][2] [3][4][5][6][7] [8]

Collins authored a book titled ''For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be'' which explores how culture shapes and influences human actions, attitudes, and experiences.[9][10][11]

Education

Collins pursued his Bachelor of Science in Materials Science Engineering at the University of Michigan and later obtained an MBA in Strategic Brand Marketing from the University of Michigan. He earned a doctoral degree in Marketing from Temple University, where his research focused on the spread of cultural influences and the processes by which meaning is constructed.[12]

Career

Collins serves as a clinical professor of marketing at the Ross School of Business, University of Michigan. Collins also serves as a weekly Forbes columnist, where he explores topics related to marketing, branding, and business.[13][14][15][16][17]

Books

Collins' book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be has garnered attention as a Forbes Must Read Book for Spring,[18]and its marketing insights have been discussed in reputable publications such as Essence[9], Fast Company[19], Kirkus[20], ABC News[11], and the Wall Street Journal.[21]

In 2018, Collins co-edited a marketing textbook, Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices[22].

Recognition and Awards

  • Teaching Excellence Award for executive education and the Cornerstone Award from the Ross School of Business at the University of Michigan.[10]

References

  1. ^ Mastro, Michelle. "I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in digital strategy". Business Insider. Retrieved 2024-05-17.
  2. ^ "Marcus Collins helped launch the Brooklyn Nets. Here's what he can teach you about marketing". Hachette Book Group. 2023-04-28. Retrieved 2024-05-17.
  3. ^ Vallecorsa, Erica (2024-02-02). "Meet Our #RICE24 Keynote! Dr. Marcus Collins: Professor, Author and Culture Scholar". Retail Innovation Conference & Expo. Retrieved 2024-05-17.
  4. ^ "The 'sort of dirty,' semi-'cynical' story behind Hollywood's hottest new trend". Los Angeles Times. 2023-05-11. Retrieved 2024-05-17.
  5. ^ "Corporate America navigates Pride backlash". MSNBC.com. Retrieved 2024-05-17.
  6. ^ Brian Flood, Teny Sahakian (2024-01-23). "Black community facing 'new tension' as illegal immigration soars, according to esteemed author". Fox News. Retrieved 2024-05-17.
  7. ^ "Marcus Collins". National Speakers Bureau. Retrieved 2024-05-17.
  8. ^ "Marcus Collins". Center for Positive Organizations. Retrieved 2024-05-17.
  9. ^ a b "This Marketing Expert Discusses The Lessons Learned From "Rainbow Capitalism" During Pride Month". Essence. 2023-06-30. Retrieved 2024-05-17.
  10. ^ a b "Lecturer of Marketing & Co-Director of the Yaffe Digital Media Initiative, Ross School of Business, University of Michigan". aaf.org. Retrieved 17 May 2024.
  11. ^ a b "Nothing 'more influential to human behavior than culture': Dr. Marcus Collins". ABC News.
  12. ^ "Marcus Collins | Michigan Ross". michiganross.umich.edu. Retrieved 2024-05-17.
  13. ^ "Dr. Marcus Collins - Marcus Collins". Forbes. Retrieved 2024-05-17.
  14. ^ Davis, Linsey. "Video Nothing 'more influential to human behavior than culture': Dr. Marcus Collins". ABC News. Retrieved 2024-05-17.
  15. ^ Eisen, Sara (14 December 2023). "Communication Playbook: Speak Up or Stay Silent". CNBC.
  16. ^ "Illegal immigration impacts the Black community hard when resources are scarce, 'For The Culture' author says | Fox News Video". Fox News. 2024-01-24. Retrieved 2024-05-17.
  17. ^ "Expert explains impact of Britney Spears hit 'Baby One More Time' 25 years later | Fox News Video". Fox News. 2023-12-20. Retrieved 2024-05-17.
  18. ^ Gotian, Dr Ruth. "6 Must Read Books For Spring Reading". Forbes. Retrieved 2024-05-17.
  19. ^ Collins, Marcus. "Why the power of brands is getting more tribal".
  20. ^ FOR THE CULTURE | Kirkus Reviews.
  21. ^ Poole, Steven. "'For the Culture' Review: Sell Me a Story". WSJ. Retrieved 2024-05-17.
  22. ^ Sotnick-Yogev, Eldad (2018-09-01). Branch, John; Collins, Marcus (eds.). Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices. Faringdon, Oxfordshire: Libri Publishing. ISBN 978-1-911450-23-8.
  23. ^ "Meet Ad Age's 2016 40 Under 40".
  24. ^ "Crain's 40 Under 40". Crain's Detroit business.
  25. ^ "Marcus Collins | AAF". www.aaf.org. Retrieved 2024-05-17.
  26. ^ "Congratulations to Marcus Collins, Thinkers50 Radar Distinguished Award Winner". BigSpeak Motivational Speakers Bureau: Keynote Speakers, Business Speakers and Celebrity Speakers. 2023-11-07. Retrieved 2024-05-17.
This page will be placed in the following categories if it is moved to the article namespace.
Categories:

Retrieved from "https://en.wikipedia.org/w/index.php?title=Draft:Marcus_Collins_(author)&oldid=1233063288"