Tokopedia
 | |
| Type of business | Private |
|---|---|
Type of site | E-commerce |
| Available in | Multilingual |
| Founded | February 6, 2009 |
| Headquarters | Jakarta, Indonesia |
| Area served | Indonesia |
| Founder(s) | William Tanuwijaya Leontinus Alpha Edison |
| Key people | William Tanuwijaya (Co-founder, CEO) Leontinus Alpha Edison (Co-founder, COO) |
| Industry | Internet |
| Products | Electronic commerce |
| Services | Online shopping |
| Employees | 1500 (2017)[1] |
| URL | Tokopedia.com |
| Registration | Registration required to sell |
Tokopedia is an Indonesian technology company[3], sometimes referred to as a unicorn. It was founded in 2009 by William Tanuwijaya and his best friend, Leontinus Alpha Edison. As of November 2018, the company is valued at about $7 billion.[4] Tokopedia describes its mission as democratizing commerce through technology.[5]
History
PT Tokopedia was founded by William Tanuwijaya and Leontinus Alpha Edison on February 6, 2009. The company manages Tokopedia.com, which was publicly launched on August 17. Since it was officially launched, Tokopedia managed to become one of Indonesia's internet companies that grow rapidly.
Investments
PT Tokopedia received initial seed funding from PT Indonusa Dwitama in 2009 of IDR 2.5 billion. In the following years, Tokopedia attracted capital injections from global venture capitals including East Ventures (2010), CyberAgent Ventures (2011), NetPrice (2012), and SoftBank Ventures Korea (2013). In October 2014, Tokopedia managed to make history as the first technology company in Southeast Asia to receive a US$100 million investment (around IDR 1.2 trillion) from Sequoia Capital and SoftBank Internet and Media Inc (SIMI). In April 2016, Tokopedia raised another $147 million.[6] In 2017, Tokopedia received $1.1 billion investment from Chinese e-commerce giant Alibaba.[7]. Again in 2018, the company secured $1.1 billion funding round led by Chinese e-commerce giant Alibaba Group Holding and Japan's SoftBank Group[8] putting its valuation to about $7B.[9]
Businesses
As a technology company, Tokopedia has several main businesses.
The Marketplace, is Tokopedia's best-known product. Tokopedia provides a free C2C business platform for merchants and buyers. The market place helps merchants to reach more audience than the other channels. There are also Official Stores for well known brands to do their B2C business. Through its marketplace products, Tokopedia offers millions of products in 25 categories.
Tokopedia also provides digital products such as credit, BPJS payments, utility payments, telephone payments, credit cards, flight tickets, event tickets, games voucher, and many more.
In 2016 Tokopedia offered financial technology (fintech) products. Tokopedia fintech products includes digital wallets, investments, business capital loans, virtual credit cards, protection products, credit scoring based on data for a loan, and many more.
In 2018 Tokopedia launched Mitra Tokopedia application. This application enables everyone -especially small businesses' owners- to sell Tokopedia's digital products mentioned above..
In December 12, 2018, Fortune reported that PT Tokopedia had raised another $1.1 billion.[10]
Transactions
As of April 2015, Tokopedia.com claims to have more than 4.9 million active product listings, facilitating sales of more than 5 million products every month.[11] Today, Tokopedia has over 80 million monthly active users and over 4 million merchants on the platform, 70% of the merchants are the first-time entrepreneurs.
Awards
For its role in developing online business in Indonesia, Tokopedia won the 2014 Marketeers of the Year award for the e-Commerce sector, at the 2015 Markplus Conference held by Markplus Inc. on December 11, 2014. On May 12, 2016, Tokopedia was selected as the Best Company in Consumer Industry of the Indonesia Digital Economy Award 2016.
In 2018, Tokopedia won several awards. Last May the Tokopedia app successfully topped the Apple Store beating Facebook, WhatsApp, and Instagram. While on Android, Tokopedia also managed to become # 3 Top Chart on Google Play, beating Facebook and Instagram. In December 2018 Tokopedia was chosen as the best choice for the community on Google Play.
References
- ^ Anisa Menur A. Maulani (August 17, 2017). "Tokopedia confirms US$1.1B investment led by Alibaba". e27.co. Archived from the original on March 19, 2018. Retrieved March 19, 2018.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ "Tokopedia.com Site Info". Alexa Internet. Amazon.com. Retrieved April 4, 2018.
- ^ https://www.tokopedia.com/about/.
{{cite web}}: Missing or empty|title=(help) - ^ Lee, Yoolim (December 11, 2018). "SoftBank Vision Fund, Alibaba Lead $1.1 Billion Tokopedia Round". www.bloomberg.com. Retrieved December 12, 2018.
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ "About anjingTokopedia". www.tokopedia.com. Retrieved December 12, 2018.
- ^ Wee, Willis (April 8, 2016). "Indonesian marketplace Tokopedia raises $147m". TechInAsia. Retrieved April 8, 2016.
- ^ Russell, Jon. "Alibaba leads $1.1B investment in Indonesia-based e-commerce firm Tokopedia". TechCrunch. TechCrunch. Retrieved July 2, 2018.
- ^ "Tokopedia Secures $1.1b From Alibaba, SoftBank". Jakarta Globe. Retrieved December 16, 2018.
- ^ "https://www.techinasia.com/tokopedia-raises-11b-softbank-alibaba". TechinAsia. Retrieved December 12, 2018.
{{cite news}}: External link in|title= - ^ Term Sheet: A Year of Mega-Deals, Fortune
{{citation}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Cosseboom, Leighton (April 4, 2015). "Indonesia's 15 best-funded tech ventures". Tech In Asia. Retrieved April 8, 2015.
