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CKGE-FM

Coordinates: 43°55′32″N 78°53′49″W / 43.92561°N 78.89702°W / 43.92561; -78.89702
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CKGE-FM
Frequency94.9 MHz (FM)
Branding94-9 The Rock
Programming
FormatMainstream rock
Ownership
OwnerDurham Radio Inc.
History
First air date
September 12, 1957
Former call signs
CKQT
Former frequencies
93.5 FM (1957-1966)
Technical information
ClassB
ERP50,000 watts
HAAT147.5 meters (484 ft)
Links
Websitewww.therock.fm

CKGE-FM is a Canadian radio station, broadcasting at 94.9 FM to Toronto, Ontario. The station broadcasts a mainstream rock format under the brand name 94.9 The Rock.

The station was launched in 1957 by Lakeland Broadcasting as FM 93.5 CKLB-FM, a sister station to AM outlet CKLB. The station aired an easy listening format. In 1966, the station changed its callsign to CKQS, and moved to its current frequency later the same year.

In 1979, CKLB and CKQS were acquired by Grant Broadcasting, and CKQS changed callsigns again, this time to CKQT. Grant Broadcasting was subsequently acquired by Power Broadcasting in 1990.

In 1993, the station moved to an adult contemporary format, adopting its current callsign and branding itself "The Edge". In 1995, the station was rebranded "Magic 94.9".

In 1999, the station began to more actively target audiences in Toronto, with a modern adult contemporary format incorporating into some more typically adult album alternative musical selections.

In late 2000, Power Broadcasting was acquired by Corus Entertainment. On February 16, 2001, Corus dropped Magic's format and brand, adding the station to its Energy FM dance music simulcast. However, in 2002, Corus' Hamilton stations swapped frequencies, and with Energy flagship CING now on a signal that more effectively covered the Toronto area, CKGE again became "Magic@94.9," with a hot adult contemporary format, on May 3rd of that year.

In 2003, Corus sold CKGE and CKDO to Durham Radio, the owner of CJKX in neighbouring Ajax. The station adopted its current format shortly after the sale on June 12th. It reports as a Toronto station per Mediabase & Nielsen BDS and is Toronto's only mainstream rock station.

In 2012, Doug Elliott was hired as Program Director. The format execution and personalities quickly changed into a competitive Toronto rock radio station with the addition of Craig Venn and Lucky in mornings, Bob Willette in middays, Doug Elliott in drive and longtime Toronto rock radio host from CILQ and CHUM-FM Lee "Beef" Eckley.

References

43°55′32″N 78°53′49″W / 43.92561°N 78.89702°W / 43.92561; -78.89702