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Daisy London is a British-made, global jewellery brand founded in 2009. It has an e-commerce platform and more than 500 stockists in the UK and internationally. It is known for collaborations with celebrities Cara Delevingne[1] and Laura Whitmore.[2][3]

History

Founded in 2009, Daisy London is a fashion and wellness focused jewellery brand, the brand launched with the Daisy collection and shot its first campaign featuring Cara Delevingne[4][5]. In 2012, Daisy London became part of the IBB Group[6] of companies.

Throughout the years, Daisy London has achieved a global following and now has a network of stockists in the United Kingdom and Europe and also global distributors in America, Asia and South Africa. Due to the brand’s wellness focus it can be found in luxury resorts and spas[7] around the world such as Four Seasons and airlines[8] including British Airways, Singapore Airlines[9] and Air Berlin.[10]

Notable designs

Daisy London is the original designer of the Chakra bracelet[11] that went on to achieve a big celebrity following[12][13] and become a jewellery trend. The collection has since then expanded to include necklaces, rings, earrings and diamond[14] bracelets.

Additionally, Daisy London is known for its namesake collection of Daisy jewellery, inspired by the classic English flower.

Each collection carries a story and is inspired by everything from travel and nature, to wellbeing and symbolism. Other collections include Good Karma, Halo and Alpha[15].

Celebrity Associations

The brand received international awareness with the Chakra collection [16] after being worn by celebrities[17][18] such as Sienna Miller, Cara Delevingne,[19] Ellie Goulding, Princess Beatrice, Pixie Lott, Alexa Chung, Blake Lively, Katy Perry, Georgia-May Jagger, Olivia Palermo, Paloma Faith and even hip-hop stars like 50 Cent and Kanye West.

Charity Partnerships

In 2012 Daisy London joined a campaign called Fashion Targets Breast Cancer along with luxury e-commerce portal my-wardrobe. With five prominent bloggers as the faces of the campaign, Daisy designed a three-piece Chakra bracelet collection to be sold for charity.[20] In October the same year, the company also collaborated with Breast Cancer Awareness to create a bracelet to help raise £20,000 for charity.

In August 2014, Daisy London worked with RHR Princess Beatrice[21][22][23] and Royal National Orthopedic Hospital (RNOH) on creating a charity bracelet[24][25] to raise awareness for the RNOH where the Princess is a patron.

Other charity actions include donations to the Tumaini Trust[26] and Dress For Success to benefit the women’s charity headed by Mary Portas.

Collaboration with Laura Whitmore

Daisy London collaborated with presenter Laura Whitmore[27] on a collection[28] in October 2015. The collection was inspired by music[29] and features the recurring shape of the plectrum throughout. On June 2016, new summer festival pieces[30] were added on the main Laura Whitmore x Daisy collection, featuring turquoise colour and new pieces such as arm bangles and midi rings.

References

  1. ^ daisystackrings (2010-04-15), Daisy Jewellery with Cara Delevingne, retrieved 2016-12-21
  2. ^ "Today I'm Wearing: Presenter Laura Whitmore shares her December wardrobe diary for new fashion blogging website". Mail Online. Retrieved 2016-12-21.
  3. ^ "9 Things You Didn't Know About Laura Whitmore". Mail Online. Retrieved 2016-12-21.
  4. ^ "Oh Daisy Daisy!". Marie Claire. 2010-06-23. Retrieved 2017-01-13.
  5. ^ "THE face of LFW: Cara Delevingne". 2010-09-23. Retrieved 2017-01-13.
  6. ^ "Daisy London forms Strategic Partnership with IBB". www.professionaljeweller.com.
  7. ^ "Daisy Jewellery supplies to Four Seasons". Retrieved 2016-12-21.
  8. ^ "Duty Free Jewellery". www.taxfreetravel.com.
  9. ^ "KRISSHOP - SINGAPORE AIRLINES". www.krisshopair.com. Retrieved 2016-12-21.
  10. ^ Yumpu.com. "Schmuck / Jewellery Daisy". Retrieved 2016-12-21.
  11. ^ Neel, Julia. "Daisy Chain". British Vogue. Retrieved 2016-12-21.
  12. ^ "Even the world's most popular model has her silly moments: Cara Delevingne impersonates a pig in playful photograph". Mail Online. Retrieved 2017-01-13.
  13. ^ "Shop The Latest Celebrity Accessory Trend: Chakra Bracelets | Look". Look Magazine. 2011-01-04. Retrieved 2016-12-21.
  14. ^ "COLLECTION: Daisy London introduces exclusive diamond Chakra bracelets | Professional Jeweller". www.professionaljeweller.com. Retrieved 2016-12-21.
  15. ^ "Personalised jewellery to invest in now". Harper's BAZAAR. 2016-12-07. Retrieved 2017-01-13.
  16. ^ susy1206 (2011-01-06). "Celebrities are going Crazy for Chakra Bracelets @ Spoiledbrat.co.uk". Spoiled Brat Celebrity Fashion Blog. Retrieved 2016-12-21.{{cite web}}: CS1 maint: numeric names: authors list (link)
  17. ^ "Celebrities Love Daisy Chakra Bracelets". www.redcarpet-fashionawards.com.
  18. ^ "Kanye's means prosperity and Cheryl's is a symbol of love: The Hindu charms the A-list love - and what their choices say about them". Mail Online. Retrieved 2016-12-21.
  19. ^ "Cara Delevingne's Found Your Cool New Jewellery Haunt | Look". Look Magazine. 2014-09-10. Retrieved 2016-12-21.
  20. ^ "Bracelets against breast cancer: Lauren Laverne, Liberty London Girl and friends star in a new jewellery campaign for Breast Cancer charity". Mail Online. Retrieved 2016-12-21.
  21. ^ Fashion&Style (2014-07-02). "Princess Eugenie Designs Jewelry Line For Charity". Fashion & Style. Retrieved 2016-12-21.
  22. ^ "Princess Eugenie glows at lifestyle launch". HELLO FASHION. Retrieved 2016-12-21.
  23. ^ "Princess Eugenie's new bracelet line to support RNOH – Royal Central". royalcentral.co.uk. Retrieved 2016-12-21.
  24. ^ "Charitably Chic! Princess Eugenie Collaborates On Jewelry Line". Us Weekly. Retrieved 2016-12-21.
  25. ^ "Princess Eugenie opens her heart with charitable new venture". SheKnows. 2014-07-10. Retrieved 2016-12-21.
  26. ^ "Our World Home". www.daisyjewellery.com. Retrieved 2016-12-21.
  27. ^ "Go Inside The Hottest A-List Launch Party | Look". Look Magazine. 2015-10-29. Retrieved 2017-01-13.
  28. ^ "Laura Whitmore designs jewellery collection - The Fuss". The Fuss. 2015-11-13. Retrieved 2016-12-21.
  29. ^ "Laura Whitmore's new jewellery collaboration is looking dreamy". Reveal. Retrieved 2017-01-13.
  30. ^ "Laura Whitmore's festival-perfect summer jewellery - The Fuss". The Fuss. 2016-06-23. Retrieved 2016-12-21.

Official website

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