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Beverage Partners Worldwide

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Beverage Partners Worldwide
IndustryBeverages
Founded1991 (as Coca-Cola Nestlé Refreshments Company S.A.)
Headquarters
Zurich
,
Switzerland
Area served
Europe (including Russia), Canada, Australia, Hong Kong, Taiwan, Macau , Indonesia
ProductsNESTEA ready-to-drink tea
Number of employees
15-50

Beverage Partners Worldwide (BPW) is a joint venture between The Coca-Cola Company and Nestlé with headquarters in Zurich, Switzerland. BPW is in the ready-to-drink tea category in the beverage industry.

The company manages the NESTEA business in 52 countries, collaborating with Coca-Cola bottling partners, who are responsible for production and distribution across its markets.[1]

History

BPW began in 1991 as Coca-Cola Nestlé Refreshments Company S.A., created to develop the business of ready-to-drink coffee, chocolate and tea around the world. The Coca-Cola Company and Nestlé S.A. are equal partners in the joint venture. In 2001, a unit of the venture was renamed as Beverage Partners Worldwide (BPW)[2] and in 2007 was restructured to focus on developing and marketing ready-to-drink tea, in particular NESTEA. In 2012, it was decided to concentrate the operations of the joint venture within Eastern and Western Europe, Canada, Australia, Taiwan, Hong Kong and Macau. News reports indicated that both parties were dissatisfied with the performance of the joint venture.[3]

BPW markets

The BPW business covers 52 markets spanning Europe (including Russia), Canada, Australia, Hong Kong, Taiwan and Macau.

In Europe, BPW is responsible for the Nestea business in Albania, Andorra, Armenia, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, United Kingdom and Vatican City.

Elsewhere in the world, Nestlé directly oversees the Nestea business.

BPW and its bottling partners

BPW works in collaboration with Coca-Cola bottling partners, who produce, package, distribute and merchandise NESTEA across its markets. Its major bottling partners are Coca-Cola Hellenic Bottling Company (CCHBC), Coca-Cola Iberian Partners, Coca-Cola Refreshments Canada (CCR), Coca-Cola Erfrischungsgetränke AG (CCEAG), Coca-Cola Enterprises (CCE), Coca-Cola Amatil (Aust) Pty Ltd, Swire Coca-Cola Taiwan[4] and Swire Beverages Limited (Hong Kong).[5]

References

  1. ^ Coca-Cola Co and Nestlé Scale Back Joint Venture Just-Drinks.com, retrieved 6 Jan 2012
  2. ^ "Coca-Cola Venture With Nestle Will Expand to New Markets", The Wall Street Journal, January 30, 2001.
  3. ^ Alan Rappeport, "Coke and Nestlé end parts of iced tea venture", Financial Times, January 6, 2012.
  4. ^ SwirePacific.com
  5. ^ SwirePacific.com
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