Bear and the Gang
Bear and the Gang is an advertising campaign for the Boston Bruins created by Arnold Worldwide and the Boston Bruins as part of the Bruins Digital Entertainment Network ('Bruins DEN').[1] It consists of several episodes that are approximately 60 seconds each. Each episode is centered on the activities of the Bear character from the Bruins Hockey Rules commercials (not to be confused with the bear 'Blades,' who is the Bruins official mascot), and is in the form of a 1980's television sitcom.[2]
Each Bear and the Gang episode guest-stars other popular Bruins figures besides the Bear, including players, coaches, Jack Edwards, Rene Rancourt,[3] and 'Holly,' the captain of the Bruins Ice Girls.
History
On March 26, 2012 the Boston Bruins offered users of the Bruins official mobile app exclusive access to the first episode of Bear and the Gang.[4] That same day, the Bruins posted the introduction to the 'series' on their website.[5]
Cast
Cast members of the series include (in order of appearance in the opening credits):[6]
- 'The Bear'
- Brad Marchand
- Jack Edwards
- Rene Rancourt
- Tyler Seguin
- Shawn Thornton
- Andrew Ference
- Tuukka Rask
- Dennis Seidenberg
- Zdeno Chara
- Adam McQuaid
- David Krejci
- Patrice Bergeron
- Johnny Boychuk
- Cam Neely
- Claude Julien as "Coach"
Also Starring
- Bruins Ice Girl Holly
Episodes
| # | Title | Release date |
|---|---|---|
| 0 | "The Bear and the Gang: Introduction" | March 26, 2012 |
| 1 | "Video Games" | March 29, 2012 |
| 2 | "Date Night" | April 9, 2012 |
References
- ^ Quick, Greg. "Boston Bruins Combine all Social Media in Bruins DEN". Mobile Sports Report. Sidecut Productions. Retrieved 1 April 2012.
- ^ "2011 Stanley Cup Champions Boston Bruins Launch "The Bear and the Gang" Series". Market Watch. The Wall Street Journal. Retrieved 30 March 2012.
- ^ Inside Track. "The Scoop: The Bruins Bear has his own sitcom!". The Boston Herald. Herald Media. Retrieved 30 March 2012.
- ^ Bruno, Amanda. "Boston Bruins launch new official mobile app featuring "The Bear and the Gang" series". Mass Live. MassLive LLC. Retrieved 30 March 2012.
- ^ "Bruins Star In '80s-Style Sitcom Opener 'The Bear & The Gang'". CBS Boston. CBS Radio Inc. Retrieved 30 March 2012.
- ^ "'The Bear and the Gang' Bruins Show Features Jack Edwards, Brad Marchand, Rene Rancourt (Video)". New England Sports Network. Retrieved 30 March 2012.