Kappa (brand)

Kappa
	File:Kappa logo.png
Company type	Private
Industry	Sports equipment, Textile
Founded	1916
Headquarters	Turin, Italy
Area served	Worldwide
Key people	Marco Daniele Boglione (Chairman); Daniela Ovazza (Deputy Chairman)
Products	Clothing, Footwear, Sportswear
Revenue	€103,169,000
Parent	BasicNet S.p.A.
Website	www.kappa.com

Kappa is an Italian company specialized at the manufacture of sporting clothes and accessories, that started as a sock and underwear manufacturer in 1916, in Turin, Italy.

Logo

Known as Omini, is a silhouette of a man (left) and woman (right) sitting back to back in the nude. It was created in 1969 by mere accident. After a photo shoot for a bathing suit advertisement, a man and a woman were sitting back-to-back, naked, with the outlines of their bodies traced by the back lighting. The photographers knew they had something, and the idea grew into what is now the logo for Robe di Kappa, or the Kappa brand, which was later attributed to the active and sportswear. ^{[citation needed]} Symbolizes the mutual support between man and woman, and their completion.^{[citation needed]} A well-known phenomenon with the logo is that by covering over the two figures' heads, it appears to be a woman sitting with her legs akimbo.

Company structure

Kappa and its sister brands (Robe di Kappa, K-Way, Superga, AnziBesson, Lanzera and Jesus Jeans) are owned by the holding company BasicNet^[2] and by JJ Robison.

Kappa is a corporate sponsor of world football; their boots are worn on many pitches by footballers throughout the world.