Perú Cola
 | |
| Type | Cola |
|---|---|
| Manufacturer | Embotelladora Don Jorge S.A.C. |
| Country of origin | Peru |
| Introduced | 2002 |
| Variants | cola, orange, strawberry, lemon |
| Related products | Isaac Kola, Kola Real, Inca Kola |
Perú Cola is a Peruvian range of soft drinks. Perú Cola is a brand of the Embotelladora Don Jorge S.A.C. company[1], a former bottler of Coca-Cola and later Inca Kola products. Perú Cola was introduced in Peru in 2002 after the take-over of Inca Kola by the Coca-Cola Company. Perú Cola is sold in glass bottles of 500 ml and PET bottles of 500 ml, 1.5 litre, 2.200 litre and 3.300 litre[1].
Product promotions
In September 2010, Embotelladora Don Jorge S.A.C. announced its promotion of the popular America Television show Al Fondo Hay Sitio on labels of Perú Cola and Isaac Kola. The labels of Perú Cola featured caricatures of 14 different characters from the television series on the front of the 500 ml and 1.5 litre PET bottles. The larger sizes (2.200 litres and 3.300 litres) had groups of characters on the larger size labels. In addition to the labels, there were prizes consisting of 50 different collectable stickers featuring 16 different characters from the show (with similar caricatures printed on the labels) available on the inside of the peel-off labels -- one each on the 500 ml and 1.5 litre bottles. The 2.200 litre bottles came with two stickers, and the 3.300 litre bottles had three stickers. The promotion officially ended November 15, 2010, but the labels and stickers were available on store shelves after that time.
