R&R Partners
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| Company type | Marketing |
|---|---|
| Industry | Marketing |
| Headquarters | ,  |
Number of locations | 5 |
Area served | Las Vegas, Reno, Phoenix, Salt Lake City, Washington DC |
Key people | Billy Vassiliadis - CEO Mary Ann Mele - President & Chief Strategic Officer James King - Partner & Chief Financial Officer |
| Products | advertising |
| Website | http://www.rrpartners.com |
R&R Partners is an advertising, marketing, public relations, and public affairs firm with offices in Las Vegas, Phoenix, Reno, Salt Lake City, and Washington D.C.. R&R Partners is one of the fastest growing independent agencies in the nation. On June 23, 2008, R&R was one of 25 recipients of the Society for Human Resource Management Best Small Companies to Work For in America award [1].
R&R Clients
R&R counts many other clients ranging from tourism, to sports, to energy, to conservation, to public transportation, and more among its success stories. [citation needed] One of R&R's largest clients is the Las Vegas Convention and Visitors Authority.
Awards
Recently, R&R and the Southern Nevada Water Authority were awarded the Silver (second place) Effie in June 2008. The prestigious national honor awards work for its effectiveness. ” [2] R&R won a 2008 AdweekMedia BUZZ Award for the “Best seamless integration of a brand into a reality show” for an integration with ABC’s Carpoolers on behalf of Valley Metro. [3] Valley Metro provides public transportation alternatives for the greater Phoenix metro area.
What Happens in Vegas Stays in Vegas
R&R is responsible for many well-known advertising campaigns, including the Las Vegas Convention and Visitors Authority's "What Happens Here, Stays Here" campaign.[4] The "What Happens Here, Stays Here" campaign was named the most effective ad of 2003 by USA Today, and the trade publication Advertising Age termed it a cultural phenomenon.[5] In 2004, the Las Vegas Convention and Visitors Authority and R&R Partners were named Grand Marketers of the Year by BrandWeek [6] for their work on behalf of the Las Vegas Convention and Visitors Authority. In 2007, a Landor Associates report ranked the Las Vegas brand No. 2 only to Google for the year 2006”.[7] A CNNMoney.com article on the report stated “Las Vegas followed Google at No. 2 in the projected winners list. As a brand, Vegas has benefited from the "what happens here, stays here" advertising campaign wave”.[8]
Copywrite sale
After the $1 sale of the "What Happens here, stays here" copyright to R&R Partners on November 9, 2004, the LVCVA paid $321,000 in attorney's fees because of an investigation into the legality of the controversial sale.[9] The sale was later overturned by a federal judge who claimed that the sale was made without the knowledge of the board. The judge also ruled that R&R partners was never the owner of the copyright and therefore could not collect damages or profits from the copyright.[10]
Ad effectiveness
According to internal LVCVA documents the advertising campaign "What happens here, stays here" has had little impact as most people, about 70% stated to R&R (the advertising firm who created the ad and conducted the market research) that the slogan had no impact on their decision to visit Las Vegas. [11]
R&R Clients
R&R counts many other clients ranging from tourism, to sports, to energy, to conservation, to public transportation, and more among its success stories. Recently, R&R and the Southern Nevada Water Authority were awarded the Silver (second place) Effie in June 2008. The prestigious national honor awards work for its effectiveness. ” [12] R&R won a 2008 AdweekMedia BUZZ Award for the “Best seamless integration of a brand into a reality show” for an integration with ABC’s Carpoolers on behalf of Valley Metro. [13] Valley Metro provides public transportation alternatives for the greater Phoenix metro area.
Controversy with the LVCVA
R&R has been scrutinized by the Nevada Policy Research Institute, who reported findings of a 2007 internal audit by the LVCVA that discovered a subsidiary of R&R Partners overbilled the Las Vegas Convention and Visitors Authority by as much as 43 percent in a minor incident that was corrected when discovered.[14] Through public records request NPRI found that the LVCVA not only knew about these irregularities but literally gave R&R the rubber stamp to approve expenditures above $5,000 without any oversight from the LVCVA. NPRI stated that R&R's contract with the LVCVA was worth $87 million in 2008.[15][16]
William P. Weidner, President of the Las Vegas and critic of the LVCVA is also a board member of Nevada Policy Research Institute. According to LasVegasNow.com Mr. Weidner can direct policy for the group. NPRI officials have indicated that Las Vegas Sands Corp. is also a donor to the organization. [17] As the owners of the largest public and private convention centers in Las Vegas, the Sands complains that the LVCVA's tax funded convention center unfairly competes with theirs. [18]
See also
References
- ^ "McMurry, R&R Partners make best-places-to-work list" by Phoenix Business Journal, Phoenix Business Journal [1]
- ^ "R&R Partners gets nod for water conservation spot" by Henry Brean, Las Vegas Review Journal [2]
- ^ "2008 Buzz Awards" by Adweek, Adweek [3]
- ^ CHRIS JONES (2007). "$1 deal for Vegas slogan defended" (HTML). Las Vegas Review-Journal. Retrieved 2007-07-20.
- ^ FRIESS, STEVE (2004-03-28). "A firm hits jackpot on Las Vegas ads" (HTML). Boston Globe. Retrieved 2007-07-20.
- ^ "Playing for Keeps" by Mike Beirne, Brandweek [4]
- ^ "Hot in ’07: Google, Vegas. Not: Paris, Britney" by Parija B. Kavilanz, CNNMoney.com [5]
- ^ "Hot in ’07: Google, Vegas. Not: Paris, Britney" by Parija B. Kavilanz, CNNMoney.com [6]
- ^ "What Happens in Reno is a Victory for Vegas" Casino City Times [7]
- ^ ”What happens here stays with LVCVA” Las Vegas Sun [8]
- ^ "Destination Las Vegas Advertising Awareness" [9]
- ^ "R&R Partners gets nod for water conservation spot" by Henry Brean, Las Vegas Review Journal [10]
- ^ "2008 Buzz Awards" by Adweek, Adweek [11]
- ^ "LVCVA, ad agency defend deal" by AD Hopkins, Las Vegas Review-Journal [12]
- ^ "Taxpayers make donation; LVCVA chief gets award" by Benjamin Spillman, Las Vegas Review-Journal [13]
- ^ "NPRI's transparency project" [14]
- ^ "I-Team: Policy Group Takes on LVCVA" by Jonathan Humbert, LasVegasNow.com [15]
- ^ "Venetian calls for end to LVCVA" by Richard N. Velotta, LasVegasSun.com [16]
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