R&R Partners
| Company type | Marketing |
|---|---|
| Industry | Marketing |
| Headquarters | ,  |
Number of locations | 5 |
Area served | Las Vegas, Reno, Phoenix, Salt Lake City, Washington DC |
Key people | Billy Vassiliadis - CEO Mary Ann Mele - President & Chief Strategic Officer James King - Partner & Chief Financial Officer |
| Products | advertising |
| Website | http://www.rrpartners.com |
R&R Partners is an advertising, marketing, public relations, and public affairs firm with offices in Las Vegas, Phoenix, Reno, Salt Lake City, and Washington D.C.. R&R Partners is one of the fastest growing independent agencies in the nation. On June 23, 2008, R&R was one of 25 recipients of the Society for Human Resource Management Best Small Companies to Work For in America award [1].
They are responsible for many well-known advertising campaigns, including the Las Vegas Convention and Visitors Authority's "What Happens Here, Stays Here" campaign.[2] The "What Happens Here, Stays Here" campaign was named the most effective ad of 2003 by USA Today, and the trade publication Advertising Age termed it a cultural phenomenon.[3] In 2004, the Las Vegas Convention and Visitors Authority and R&R Partners were named Grand Marketers of the Year by BrandWeek [4] for their work on behalf of the Las Vegas Convention and Visitors Authority. In 2007, a Landor Associates report ranked the Las Vegas brand No. 2 only to Google for the year 2006”.[5] A CNNMoney.com article on the report stated “Las Vegas followed Google at No. 2 in the projected winners list. As a brand, Vegas has benefited from the "what happens here, stays here" advertising campaign wave”.[6]
R&R counts many other clients ranging from tourism, to sports, to energy, to conservation, to public transportation, and more among its success stories. Recently, R&R and the Southern Nevada Water Authority were awarded the Silver (second place) Effie in June 2008. The prestigious national honor awards work for its effectiveness. ” [7] R&R won a 2008 AdweekMedia BUZZ Award for the “Best seamless integration of a brand into a reality show” for an integration with ABC’s Carpoolers on behalf of Valley Metro. [8] Valley Metro provides public transportation alternatives for the greater Phoenix metro area.
Keith Smith, President and Chief Executive Officer of Boyd Gaming, who also serves as Vice Chairman of the Las Vegas Convention and Visitors Authority Board of Directors and Chairman of the LVCVA’s Audit Committee wrote in a December 2008 letter to the editor of the Las Vegas Review-Journal, “The overcharges referenced in the article amounted to less than $2,200. That amounts to .01 percent of the authority's annual marketing budget. It seems inappropriate to place this level of emphasis on such a minor discrepancy”. [9] The Nevada Policy Research Institute counts William P. Weidner, President of the Las Vegas Sands Corporation, among its Board of Directors. As a member of the board of directors of NPRI, Mr. Weidner can direct policy for the group. NPRI officials have indicated that Las Vegas Sands Corp. is also a donor to the organization. [10] As the owners of the largest public and private convention centers in Las Vegas, the LVCVA and Las Vegas Sands Corp. compete for convention business. [11]
Controversy
R&R has been scrutinized by the Nevada Policy Research Institute, who reported findings of a 2007 internal audit by the LVCVA that discovered a subsidiary of R&R Partners overbilled the Las Vegas Convention and Visitors Authority by as much as 43 percent in a minor incident that was corrected when discovered.[12]
See also
References
- ^ "McMurry, R&R Partners make best-places-to-work list" by Phoenix Business Journal, Phoenix Business Journal [1]
- ^ CHRIS JONES (2007). "$1 deal for Vegas slogan defended" (HTML). Las Vegas Review-Journal. Retrieved 2007-07-20.
- ^ FRIESS, STEVE (2004-03-28). "A firm hits jackpot on Las Vegas ads" (HTML). Boston Globe. Retrieved 2007-07-20.
- ^ "Playing for Keeps" by Mike Beirne, Brandweek [2]
- ^ "Hot in ’07: Google, Vegas. Not: Paris, Britney" by Parija B. Kavilanz, CNNMoney.com [3]
- ^ "Hot in ’07: Google, Vegas. Not: Paris, Britney" by Parija B. Kavilanz, CNNMoney.com [4]
- ^ "R&R Partners gets nod for water conservation spot" by Henry Brean, Las Vegas Review Journal [5]
- ^ "2008 Buzz Awards" by Adweek, Adweek [6]
- ^ "LETTERS: Authority a vital community partner " by Keith Smith, Las Vegas Review Journal [7]
- ^ "I-Team: Policy Group Takes on LVCVA" by Jonathan Humbert, LasVegasNow.com [8]
- ^ "Venetian calls for end to LVCVA" by Richard N. Velotta, LasVegasSun.com [9]
- ^ "LVCVA, ad agency defend deal" by AD Hopkins, Las Vegas Review-Journal [10]
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