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Coop (Sweden)

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Coop
Company typeGrocery store chain
Number of locations
Circa 800 stores
Area served
Sweden
Revenue29,300,000,000 Swedish krona (2019) Edit this on Wikidata
ParentKooperativa Förbundet
Websitecoop.se

Coop is a chain of consumer co-operative owned grocery stores in Sweden, organised under Kooperativa Förbundet (KF). Coop Sverige AB coordinates purchasing, marketing and shared services for the chain's approximately 800 stores,[1] which are owned and operated by local consumer organisations or their franchisees.[2] The current Coop brand was introduced by KF in 2001, replacing a variety of different brandings.[3][4]

History

Coop in Lund, what used to be a Netto before Coop's acquisition of the Swedish Netto chain

The main Swedish consumer cooperative organisation, Kooperativa Förbundet (KF), was founded in 1899, with the organisation being a dominant player in the Swedish market throughout the 20th century. The main brand of KF stores was Konsum, though it was one among many, with many different chains existing within the KF organisation. Ahead of the merger into Coop Norden KF centralised their branding under the Coop name in the early 2000s, with larger Konsum stores becoming Coop Konsum, and various hypermarket brands being centralised as Coop Forum.[4][3][5]

In 2015 the Coop chain was rebranded as part of a reorganisation within the KF organisation, with stores being branded under the Coop, Stora Coop and the short-lived Lilla Coop names.[6]

Decline

By 2024, Coop had declined from once being Scandinavia's largest company with 80'000 employees to a grocery store chain with acculumating losses. In early 1900s, Swedish market had a lot of cartel formations which pushed Coop to acquire or start its own manufacturing operations in order to offer cheaper prices.

Coop had build up a large variety brands and factories, e.g. Hugin vacuum cleaners, Gislaved tyres, Eve butter, Gustavsberg porcelain and others. Coop also owned a huge property portfolio in Sweden that included Domus [sv] shopping centers.

Around 1990, Coop decided to concentrate on grocery retail business and had already sold off and continued to sell off its manufacturing and real estate portfolio. Meanwhile, grocery store business accumulated huge financial losses. Between 1988 och 1998, Coop's combined loss totaled approximately 15 billion SEK. By 2022, Coop had nothing of the factories or real estate it once owned and continued to accumulate losses. In 2023 and 2024, Coop made a combined loss of 1,5 billion SEK.

In an interview with Dagens Nyheter, Coop's chairman Leif Linde said that Coop had the last change to turn around the business.[7][8]

Brands

Current brands

Coop

A Coop in Västerhaninge

Coop serves as the brand for small-to-medium-sized grocery stores, mainly what were former Coop Konsum, Extra and Nära stores, as well as the short-lived Lilla Coop brand.

Stora Coop

A Stora Coop in Bromma

Stora Coop serves as the brand for larger stores and hypermarkets, mainly former Coop Forum stores.

X:-tra

X:-tra serves as a brand for discount supermarkets, incorporating some former Netto stores.[9][10]

Former brands

Lilla Coop

Lilla Coop was a short-lived brand for small stores incorporating former Coop Nära stores. The brand disappeared after only 3 years, with stores being converted to the Coop brand starting in 2018.[11]

Coop Forum

Coop Forum was a brand for hypermarkets. Two stores still retain the Coop Forum brand as of June 2024, though these are planned to rebrand to Stora Coop stores.[12][13] Many Coop Forum stores were formerly under the B&W, Obs! and Robin Hood brands, which were combined into the new Coop Forum brand in the first years of the 2000s.[14] Some Coop Forum stores also had a larger construction store, branded as Coop Bygg, attached.[15]

Coop Nära

Coop Nära was a brand for smaller stores, largely being replaced by the Lilla Coop and later Coop brands.

Coop Konsum

Coop Konsum was a brand for medium-sized stores, largely being replaced by the Coop brand, though two stores remain with the Coop Konsum name as of August 2023.

Coop Extra

Coop Extra was a brand for larger stores which were still not proper hypermarkets, these stores largely became Coop stores.

References

  1. ^ "Expert: Nu kan det bli priskrig på livsmedel". Sydsvenskan (in Swedish). TT. 2023-03-23. Retrieved 2023-08-14.
  2. ^ Forsberg, Julia (2023-03-30). "45 miljoner delades ut till Coops franchisetagare". Dagens Industri (in Swedish). Retrieved 2023-08-14.
  3. ^ a b Hänel, Olof (2001-09-24). "Ny logga och nytt namn för nya tider". Svenska Dagbladet (in Swedish). p. 44. ISSN 1101-2412.
  4. ^ a b Grahn Birkell, Pia (2001-09-20). "Det här är det största uppdrag vi någonsin haft". Resumé (in Swedish). ISSN 0036-1887.
  5. ^ "KF döper om för 48 Mkr". Dagens Industri (in Swedish). 2001-08-08. ISSN 0346-640X.
  6. ^ "Konsum ska väck när Coop satsar". Helsingborgs Dagblad (in Swedish). TT. 2015-09-08. p. 14. ISSN 1103-9388.
  7. ^ Lindberg, Andreas; Fröberg, Jonas (2024-06-24). "Coops kris tilltar: "Nu är det upp till varje förening"". DN.se (in Swedish). Archived from the original on 2024-06-24. Retrieved 2024-07-24.
  8. ^ Fröberg, Jonas (2019-07-21). "Varför handlar nästan ingen på Coop längre?". DN.se (in Swedish). Archived from the original on 2019-07-21. Retrieved 2024-07-24.
  9. ^ "X:-tra, nytt svenskt butiksformat som ska fokusera på pris" (Press release) (in Swedish). Coop. 2022-01-27. Retrieved 2023-08-13.
  10. ^ Nyman, Pontus (2020-08-17). "Coop släpper helt nytt butikskoncept – X:-tra". Fri Köpenskap (in Swedish). ISSN 0016-1217. Retrieved 2023-08-13.
  11. ^ "Lilla Coop tas bort när Coop går från tre till två format" (in Swedish). Kooperativa Förbundet. 2018-09-20. Retrieved 2023-08-13.
  12. ^ Andersson, Elisabeth (2015-09-07). "Dags för nytt namn på Jägersro - igen". Sydsvenskan (in Swedish). Retrieved 2023-08-13.
  13. ^ Larsson, Mattias (2024-06-12). "Nu skyltar Coop Värmlands sista Forum om – två kvar i Sverige". Fri Köpenskap (in Swedish). ISSN 0016-1217. Retrieved 2024-06-25.
  14. ^ "Butikskedjorna som försvann". Svenska Dagbladet (in Swedish). 2023-01-11. ISSN 1101-2412. Retrieved 2024-01-05.
  15. ^ Andersson, Anton (2015-12-18). "Coop Bygg blir Bolist: "Kan bli räddningen"". Handelsnytt (in Swedish). Retrieved 2024-01-05.

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