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Anyiko Owoko

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Anyiko Owoko is a Kenyan entertainment and music publicist[1] who gained recognition for her work as the publicist of Sauti Sol and Coke Studio Africa. She is also known for her contributions as a music and events curator and as an arts and culture writer for Nation Media.[2] With over a decade of experience in the media and music industry, Owoko has gained prominence for her contributions to numerous African artists and Pan-African projects. Her accomplishments have positioned her as one of the influential women in the music business and creative sector in Africa.[3]

Anyiko Owoko
Born
NationalityKenyan
EducationUniversity of Nairobi
Years active2012 - present
Notable workPublicist for Coke Studio Africa

Early life and education

Anyiko studied journalism and mass communication at The University of Nairobi.[4]

Career

From 2012 to 2018, Owoko worked as a publicist for Sauti Sol, playing a role in the group's success and international recognition. During her time with the group, she led multiple PR campaigns to promote Sauti Sol in the music industry, contributing to their widespread acclaim.[5]

From 2015 to 2019, Owoko held the position of Entertainment and Music Publicist for Coke Studio Africa.[3] Notably, she facilitated the participation of international guests such as NE-YO,[6] Trey Songz, and Jason Derulo.

In 2022, Owoko participated as a panelist at the XP Music Futures conference, where she shared insights and experiences on emerging markets and streaming revenues in the music industry.

Personal life

In 2019, Anyiko married Tomas Maule in a traditional wedding ceremony in Molo, Nakuru County. The event also doubled as a dowry paying ceremony and was attended by close friends, family, and notable personalities such as Sauti Sol.

References

  1. ^ Digital, Standard. "Anyiko Owoko: My broke days in campus made me who I am". Standard Entertainment. Retrieved 2023-10-09.
  2. ^ "ANYIKO OWOKO". Nation. 2020-03-16. Retrieved 2023-06-12.
  3. ^ a b "GQ chats with leading entertainment and music publicist Anyiko Owoko". www.gq.co.za. Retrieved 2023-06-12.
  4. ^ "Anyiko Owoko | Department of Journalism and Mass Communication". journalism.uonbi.ac.ke. Retrieved 2023-10-09.
  5. ^ Oduor, Martin (2018-02-12). ""I stopped working for Sauti Sol in January 2017" Anyiko Owoko absolves herself from Sauti Sol's saga". Ghafla! Kenya. Retrieved 2023-09-19.
  6. ^ Quartz (2015-12-04). "Coke Studio Africa Artists to Release New Song with NE-YO". The New Times. Retrieved 2023-09-19.