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Disney Channel (German TV channel)

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Disney Channel
Logo used from 2017-present
CountryGermany
Broadcast areaGermany
Austria
Switzerland
Liechtenstein
Luxembourg
South Tyrol
HeadquartersMunich, Germany
Programming
Language(s)German
Ownership
OwnerThe Walt Disney Company (Germany) GmbH
(The Walt Disney Company)
Sister channelsDisney Junior
History
Launched16 October 1999; 25 years ago (1999-10-16) (original)
17 January 2014; 10 years ago (2014-01-17) (relaunch)
ReplacedDas Vierte (relaunch)
Closed30 November 2013; 10 years ago (2013-11-30) (original)
Links
WebsiteOfficial website
Availability
Terrestrial
Digital terrestrial television (Germany)Various; region dependent (HD / encrypted)

Disney Channel is a German free-to-air television channel owned by The Walt Disney Company (Germany) GmbH, which itself is a subsidiary of The Walt Disney Company. The channel is based in Munich.

Aimed at all ages, its programming consists of original first-run television series, theatrically released and original made-for-cable movies and select other third-party programming. The original programming is mainly supplied by its US counterpart.

The channel was originally launched on 16 October 1999[1] as a subscription television channel on the Sky Deutschland platform. However, it was later closed down on 30 November 2013. It was relaunched as a free-to-air channel on 17 January 2014 replacing Das Vierte.

The network competes with other channels primarily aimed at children such as Super RTL (50% owned by Disney Television until March 2000), KiKa and Nickelodeon Germany.[2]

History

Walt Disney Television International opened their German offices near Munich on 1 March 1999. Disney Channel Germany was launched on 16 October 1999 as a subscription channel.[1]

Disney purchased Das Vierte (literally The Fourth), a free-to-air TV station, in December 2012 from Dmitry Lesnevsky, a Russian media mogul, and former owner of Russia's REN-TV. In April 2013, Disney announced that Das Vierte would become Disney Channel in January 2014 as a 24-hour family entertainment network under Disney Channel's German head Lars Wagner.[3]

Evening Logo, used from 20:15 (Primetime) daily

Initial daytime programming included standard Disney channel fare Jessie, Austin & Ally, Phineas and Ferb and Gravity Falls while prime time saw Pixar films and older drawing shows like ABC Family shows plus Hallmark Channel's Cedar Cove. Disney formed an in house ad sales company, Disney Media +, for the channel given that two competitors control most ad sales companies.[4][5] The channel will also be offered on two online platforms: live-stream and a catch-up service.[4] The channel launched over the air on 17 January 2014[5] at 6 AM with the classic animated short film Steamboat Willie.[6] Disney reported that its launch weekend pushed them past Nick in to third place among kid broadcast channels.[2]

Programming

Main article: List of programs broadcast by Disney Channel (Germany)

Availability

Via the airwaves, the station had an availability to 93% of German TV households plus on two online platforms: live-stream and a catch-up service.[4]

Audience share

Germany

January February March April May June July August September October November December Annual average
2014[7] - 0.7% 0.8% 0.8% 0.8% 0.7% 0.7% 0.8% 0.7% 0.8% 0.8% 0.8% 0.8%
2015[8] 0.7% 0.8% 0.9% 0.8% 0.8% 0.7% 0.7% 0.8% 0.8% 0.8% 0.8% 0.9% 0.8%
2016[9] 0.9% 0.9% 0.9% 0.9% 0.8% 0.8% 0.8% 0.9% 1.0% 0.9% 0.9% 0.9% Increase 0.9%
2017[10] 0.8% 0.9% 0.8% 0.8% 0.9% 1.0% 0.9%

See also

References

  1. ^ a b Brockmeyer, Dieter (March 1, 1999). "Disney Channel gets digital in Germany". Kidscreen. Retrieved 18 July 2013.
  2. ^ a b Roxborough, Scott (January 20, 2014). "Disney Channel Germany Tops Nickelodeon in Ratings on Launch Weekend". The Hollywood Reporter. Retrieved February 18, 2014.
  3. ^ Roxborough, Scott (April 17, 2013). "Walt Disney to Launch Free-TV Channel in Germany". The Hollywood Reporter. Retrieved February 18, 2014.
  4. ^ a b c Roxborough, Scott (November 14, 2013). "Disney Betting on Pixar Movies, ABC Series in German Network Launch". The Hollywood Reporter. Retrieved February 18, 2014.
  5. ^ a b Lückerath, Thomas (September 26, 2013). "Disney: Ein Datum, ein Vermarkter und etwas Programm". DWDL.de (in German). Retrieved April 19, 2017. Disney: A Date, a marketer and a little program (English Translation).
  6. ^ Krei, Alexander (15 January 2014). "Lars Wagner über den Disney Channel (German)". Retrieved 17 January 2014.
  7. ^ "KEK/Zuschaueranteile 2014" (PDF). kek-online.de. Archived from the original (PDF) on 7 February 2016. Retrieved 30 May 2017.
  8. ^ "KEK/Zuschaueranteile 2015" (PDF). kek-online.de. Archived from the original (PDF) on 17 May 2017. Retrieved 30 May 2017.
  9. ^ "KEK/Zuschaueranteile 2016" (PDF). kek-online.de. Retrieved 30 May 2017.
  10. ^ "KEK/Zuschaueranteile 2017" (PDF). kek-online.de. Retrieved 30 May 2017.
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