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The Linq

Coordinates: 36°07′03″N 115°10′22″W / 36.11750°N 115.17278°W / 36.11750; -115.17278
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The Linq
The Linq in 2017
Location Paradise, Nevada, U.S.
Address 3535 South Las Vegas Boulevard
Opening date1959; 65 years ago (1959)
No. of rooms2,252
Total gaming space33,890 sq ft (3,148 m2)
Permanent showsMat Franco – Magic Reinvented Nightly
Signature attractionsHigh Roller
Mat Franco Theater
The Auto Collections
The Linq Promenade
O'Sheas Casino
Notable restaurantsYard House
Casino typeLand-based
OwnerCaesars Entertainment
ArchitectMerlin J. Barth (Imperial Palace)
Previous namesFlamingo Capri (1959–1979)
Imperial Palace (1979–2012)
The Quad (2012–2014)
Renovated in1972, 1974, 1977, 1981, 1982, 1986, 1987–89, 2012, 2014
Coordinates36°07′03″N 115°10′22″W / 36.11750°N 115.17278°W / 36.11750; -115.17278
Websitecaesars.com/linq

The Linq (formerly Flamingo Capri, Imperial Palace and The Quad) is a 2,640-room casino hotel and shopping promenade on the Las Vegas Strip in Paradise, Nevada. It is owned and operated by Caesars Entertainment. As of 2012, the casino is 33,890 sq ft (3,148 m2)[1] with 830 slot machines, 55 table games, and a race and sports book.[2]

It originally opened in 1959 as the 180-room Flamingo Capri motel, located adjacent to the Flamingo hotel and casino. Ralph Engelstad purchased the property in 1971, and added a casino the following year. In 1977, the hotel had 650 rooms, after the completion of its Imperial Palace Tower. The resort was later reopened as the Asian-themed Imperial Palace in 1979.

Several additional hotel towers were added during the 1980s, bringing the resort's room count to an ultimate total of 2,637, after the completion of a fifth and final hotel tower in 1987. At the time of Engelstad's death in 2002, the resort had 2,600 employees and was the second-largest privately owned hotel in the world. [citation needed] In 2012, the resort was renamed as The Quad. The resort was renamed again as The Linq in 2014, after a $223-million renovation.

History

Flamingo Capri (1959–1979)

The property began as the $2-million, 180-room Flamingo Capri motel, owned by George E. Goldberg and Bill Capri. The motel was built directly north of the Flamingo Hotel and Casino, where Capri was an employee. The motel began construction in May 1959,[3] with a planned completion date of August 15, 1959.[4] Douglas Honnold and John Rex, both of Beverly Hills, California, were the architects. Maurice N. Aroff of Beverly Hills was the general contractor.[4] The Flamingo Capri opened in 1959.[5] The original Flamingo agreed to provide hotel services to guests at the Capri.[3][4]

Ralph Engelstad purchased the motel in 1971, and added a casino in 1972.[3] Prior to the addition of a casino, the motel had 250 employees.[6] In 1973, four motel buildings from the Flamingo Capri were relocated and converted to become part of Engelstad's other property, the Kona Kai motel.[7] Engelstad's construction company added a three-story wing at the east end of the motel, as well as a northern addition,[3] both of which opened in 1974 along with the Shangri-la pool.[3]

By 1976, the motel was being operated as part of the Best Western hotel chain, while retaining the Flamingo Capri name.[8] An expansion project was underway in early 1977.[9] It included the 19-story Imperial Palace Tower,[10][11] which opened in July 1977, increasing the number of rooms from 300 to 650.[8] A second phase of expansion began later in 1977, following the partial demolition of the Flamingo Capri motel. The expansion would include a new casino building and a showroom. There were plans to eventually rename the Flamingo Capri as the Asian-themed Imperial Palace.[11]

Imperial Palace (1979–2012)

Imperial Palace in 2006

The name change to Imperial Palace took place on November 1, 1979, with the opening of the new casino building.[3][6] Demolition simultaneously began on the Flamingo Capri's casino building, clearing way for the Imperial Palace's entrance, which was expected to be finished within a month.[12] The number of employees increased to 1,000.[6] Merlin J. Barth was the architect of the resort,[13] which was themed after an Asian palace.[14] Engelstad chose the Oriental theme, and Barth chose blue tile imported from Japan for the roof of the resort, having been influenced by Japanese temples. The interior heavily featured the Oriental theme as well, and included carved dragons and giant wind chime chandeliers.[6] The Imperial Palace catered to a middle-class and value-conscious clientele.[15] The resort did little marketing, but still achieved high occupancy rates, due to its location on the Strip and its low room rates.[16]

At the time of opening, the resort included Court of a Thousand Treasures, a four-story shopping arcade with 60 stores, overlooking the east end of the 30,000 sq ft (2,800 m2) casino.[17][18][19] The Imperial Theatre showroom with 850 seats was opened in June 1980.[3] In addition to live shows, the showroom was also expanded to be used for filming of sports and entertainment television specials.[6] A second hotel tower with 850 rooms was added in early 1981.[citation needed] The Auto Collections opened on December 1, 1981,[3] on the fifth floor of a new parking garage which was added that year.[citation needed] A 650-room hotel tower opened in August 1982, bringing the total room count to more than 1,500.[6][19][20] By 1982, the shopping arcade included the free Imperial Palace School of Gaming, for gamblers who did not know how to play.[21][22][23] The school operated as a mini casino overlooking the main 40,000 sq ft (3,700 m2) casino.[24] During the 1980s, the resort served as the starting and finishing location of the annual Imperial Palace Antique Auto Run.[25][26]

In 1984, a couple from Missouri were assaulted in their guest room by a man dressed as a hotel employee. They were beaten, bound and gagged, and the wife was raped. The assailant was never caught. The couple sued the Imperial Palace, claiming that the hotel did not provide adequate security. The lawsuit lasted until at least 1989, with allegations that hotel employees destroyed evidence relating to their security practices. The case was ultimately settled on undisclosed terms.[27]

The lawsuit would lead indirectly to more trouble for the casino. In 1988, several employees, angry about being placed on leave as punishment for talking to the plaintiff attorney, began speaking to the Gaming Control Board and local media about two Nazi-themed parties Engelstad had held at the Imperial Palace. The parties were held in Engelstad's so-called "war room", which featured a large collection of World War II Nazi memorabilia, including a portrait of Engelstad in the likeness of Adolf Hitler. A national controversy ensued. Engelstad claimed the collection was purely of historical interest, and not meant to glorify the Nazis. The Gaming Control Board recommended that Engelstad lose his gaming license and be fined $200,000 for reflecting poorly on the reputation of the Nevada gaming industry. An agreement was ultimately reached whereby Engelstad kept his license, but paid $1.5 million in penalties.[27][28]

In 1985, the parking garage was expanded to include more than 1,000 additional parking spaces,[3] becoming one of the largest parking facilities in Las Vegas.[29] In December 1985, the foundation was laid for a 560-room hotel addition,[30] which was completed in 1986 as the resort's fourth tower, bringing the room count total to 2,100.[3] The Imperial Palace became the seventh largest hotel in the world, and had more than 2,200 employees. Also in 1986, the casino was expanded by 15,000 square feet (1,400 m2), and convention facilities were increased from 25,000 sq ft (2,300 m2) to 30,000 sq ft (2,800 m2).[29] A fifth and final hotel tower, standing 19 stories with 547 rooms, was completed in July 1987, bringing the total to 2,637 rooms.[3][31] The tower was the former location of the resort's pool.[29]

In 1987, the Governor's Committee for the Handicapped named the Imperial Palace as "Employer of the Year" for its extensive hiring of handicapped people.[32] A three-phase expansion began in August 1987 and concluded in July 1989.[29][33] The three-phase expansion included the addition of a new Olympic-size swimming pool, a heated spa, and a poolside bar.[6] The final phase of the expansion – including a race & sportsbook, and fitness center – extended the resort to the sidewalk along Las Vegas Boulevard. The sportsbook was completed in September 1989,[6] and a drive-through option was created in 1991, making the Imperial Palace the first casino in Las Vegas to offer such a feature. The drive-through sportsbook, located on Koval Lane behind the hotel, became popular among customers.[34] In 1991, the President's Committee on Employment of People with Disabilities named the Imperial Palace "National Employer of the Year" for its hiring of disabled people.[33] In 1993, an independent 24-hour medical facility serving guests and employees was opened.[citation needed] In the 1990s, the Imperial Palace's gaming school operated on the main casino floor.[35][36]

In the mid-1990s, Engelstad considered selling the Imperial Palace for $400-$500 million. At the time, the resort occupied 8.5 acres (3.4 ha), and Engelstad owned an additional 10 acres (4.0 ha) behind the resort. The casino measured 47,625 sq ft (4,424.5 m2).[37] As of 1997, the Imperial Palace was the 10th largest hotel in the world and the world's largest privately owned hotel.[6] That year, Engelstad opened a second Imperial Palace in Biloxi, Mississippi.[3]

In 1997, the Equal Employment Opportunity Commission filed a sex discrimination lawsuit against the Imperial Palace, on behalf of six cocktail waitresses who worked there. The waitresses had become pregnant and their weight gain was considered unattractive by the resort, which gave them the option of taking lower-paying jobs or unpaid leave.[38] The Imperial Palace eventually reached financial settlements with the women after three years.[39][40]

In 2000, Engelstad said that he would sell his properties in preparation for retirement. Analysts considered Harrah's Entertainment as a likely buyer for the Imperial Palace, given that the company's Harrah's Las Vegas resort was located on adjacent property.[41]

James Grosjean, an advantage gambler, was briefly detained by Imperial Palace security in 2001. The Nevada Gaming Control Board viewed Grosjean as a person of interest, but later ordered that he be released. Despite the order, security continued to hold him for a period of time. Grosjean filed and eventually won a lawsuit against the Imperial Palace, alleging false imprisonment.[42]

Engelstad died of lung cancer in November 2002. At the time, the Imperial Palace was the second-largest privately owned hotel in the world, behind the Venetian resort in Las Vegas.[3][43] The Imperial Palace had nearly 2,700 rooms and 2,600 employees.[3]

After Engelstad's death, his wife Betty oversaw operations with the help of his longtime attorney, his accountant, and the property's general manager. The four became co-trustees following Engelstad's death, and there were no immediate plans to sell the property, considering its popularity.[43][44][45] In 2003, the casino added 600 new slot machines, and a monorail station was built, connecting with Harrah's Las Vegas.[46]

In July 2004, an escalator fire sent smoke into the casino and upper-floor restaurants, forcing an evacuation. The fire caused $500,000 in damage, mostly to the escalator. The property reopened later that night, after two hours.[47][48]

In June 2005, Harrah's Entertainment purchased Caesars Entertainment, Inc., which included the acquisition of the O'Sheas Casino and the Flamingo, both directly south of the Imperial Palace. Two months later, Harrah's announced plans to purchase the Imperial Palace for $370 million, giving the company a sizable and contiguous ownership of the center Strip. Harrah's had long wanted to acquire the Imperial Palace, and there was speculation that the company would demolish it for a new project.[16][49] Harrah's chairman Gary Loveman said that plans were underway to develop the area for long-term success, stating that properties such as the Imperial Palace "are going to require very substantial modifications or complete tear-downs and rebuilds."[50]

Harrah's completed its purchase in December 2005, and announced that the Imperial Palace would remain open into 2007, while redevelopment options were considered. The hotel had 2,640 rooms,[51] and the casino included 1,600 slot machines and 56 table games.[52] Harrah's redevelopment plans were delayed in 2006, when two firms announced plans to purchase the company.[53]

In July 2009, Harrah's announced new plans for the area around the Imperial Palace, O'Sheas, and Flamingo casinos, confirming that the Imperial Palace will not be demolished at this time. Harrah's planned to add approximately 20 restaurants and bars between O'Sheas and the Flamingo.[54]

In August 2011, Caesars Entertainment (the former Harrah's) announced it would build a massive entertainment complex adjacent to the Imperial Palace and on the site of O'Sheas casino, called Project Linq. The Imperial Palace name would be retired and the property renamed.[55] The Imperial Palace still had some rooms left from the earlier Flamingo Capri, which were among the oldest rooms at the resort; 90 of these rooms were demolished around late 2011, making room for the Linq project.[56]

The Quad (2012–2014)

The Quad in 2013

On September 17, 2012, Caesars announced that Imperial Palace would be renamed The Quad Resort and Casino. The conversion was completed on December 21, 2012.[57][58]

The Linq (2014–present)

In July 2014, Caesars announced that the Quad would be again renamed The Linq Hotel & Casino[59] in order to join the Linq Promenade, the adjacent shopping and entertainment center that opened in January 2014, following a $223-million renovation of the property.[60] The hotel and casino were renamed on October 30, 2014.[61]

Attractions

The Linq Promenade

The Linq Promenade with the High Roller in the background in 2014

The Linq Promenade is an outdoor entertainment district, spread across a 1,200-foot-long pathway that runs along the resort's southern edge.[62] Most of the tenants are restaurants or nightlife businesses.[63][64] A new version of the O'Sheas Casino is among the tenants,[65] and is attached to the Linq's casino floor.[66][67] A primary attraction at the Linq Promenade is the 550-foot High Roller observation wheel, which was the tallest in the world upon opening in 2014. It is located at the east end of the promenade.[68] The Linq also features the 78,000 sq ft (7,200 m2) Brooklyn Bowl, which includes a restaurant, music club, and a two-floor bowling alley with 32 lanes.[69][70]

Plans for the promenade were announced in July 2009, when it was known as Project Link, an outdoor collection of restaurants and bars that would be built between the original O'Sheas and the Flamingo.[71] These plans were considered again in 2010, with the proposal now known as Project Linq. By that time, a Ferris wheel and retail space had been added to the proposed plans.[72] Project Linq received final county approval in August 2011.[73] The original O'Sheas, located along the Strip, was demolished to make way for Project Linq.[74] The project also replaced an old parking garage and an alleyway,[75] in addition to the Flamingo Capri rooms and tennis courts for the main Flamingo resort.[76]

The Vortex (right) in 2017

Project Linq was inspired by The Grove and Third Street Promenade, both entertainment and retail complexes in Los Angeles.[74][75] The Meatpacking District in Manhattan was another inspiration.[77] The Linq project was developed by Caruso Affiliated, which previously created The Grove.[70] Construction began in November 2011.[76] Portions of it opened on December 27, 2013,[65][78] and it celebrated its grand opening in February 2014. Additional tenants continued to open over the next several months.[79]

A multi-story structure, known as the Vortex, was built on the former O'Sheas land, marking the entrance to the Linq Promenade. The structure includes a top-floor deck that is used for events, and a vortex-shaped LED canopy that displays advertisements.[80]

By 2017, the Linq Promenade had added the Strip's first In-N-Out Burger,[81][82] and Caesars also announced plans to add Fly Linq, the first and only zipline on the Strip.[83] Construction of the $20-million zipline was underway in April 2018.[84][85] It opened on November 9, 2018,[86] and features 10 side-by-side ziplines that travel over the promenade.[87]

Comedian Jimmy Kimmel partnered with Caesars to create Jimmy Kimmel's Comedy Club, which opened at the promenade in 2019.[88][89][90] Later that year, the promenade added the world's largest ice bar, measuring 1,200 sq ft (110 m2).[91][92][93][94]

The Auto Collections

The Auto Collections in 2017
A 1930 Cord L-29

The Auto Collections was a collection of classic vehicles on display at the resort until 2017.[95] The museum opened on December 1, 1981,[3][96] known then as the Antique and Classic Auto Collections.[19][97] The museum initially consisted of Engelstad's own private car collection,[95] worth over $10 million at the time of the opening.[96] The exhibition was located in an air-conditioned facility on the 5th floor of the resort's parking garage.[98][99]

Don Williams and Richie Clyne took over operations of the museum in 1999.[100] Because the museum was a significant attraction, the Imperial Palace leased the space to Williams and Clyne for only $1 a year.[101] Under their management, the museum began offering its vehicles for sale and trade on February 1, 2000.[102] Williams and Clyne sold off Engelstad's original collection of cars and gradually replaced it with new vehicles.[101] Approximately 200 vehicles were kept in storage nearby; these would be put on display to take the place of those that had been sold in the exhibit. Approximately half of the vehicles in the collection were owned by Williams and Clyne.[103] A single mechanic was responsible for maintaining the vehicles.[104]

The collection occupied 125,000 sq ft (11,600 m2) of space,[101] and included vehicles once owned by celebrities or state officials. Among these was a 1939 Chrysler Royal sedan, which Engelstad purchased from Johnny Carson for $1 in 1994.[104] This was the only vehicle from Engelstad's personal collection to remain part of the museum, having never been put up for sale.[101] Other vehicles throughout its history included a 1955 Lincoln Capri convertible owned by Marilyn Monroe, and a 1976 Cadillac Eldorado Biarritz owned by Elvis Presley.[105] The museum sometimes displayed vehicles from films, including "Eleanor" from Gone in 60 Seconds,[106] and a Ford Torino from Starsky & Hutch.[107]

The Auto Collections closed on December 30, 2017.[95][108] Rob Williams, the general manager and a part-owner, said about the closure, "It's time; it's basically that simple. We've had a great run here … It's just time to close it down and move on to our next endeavors." Although visitor attendance had slightly declined, it was not a reason for the closure.[95]

Shows and entertainers

Brooklyn Bowl in 2014

The Imperial Theatre showroom, with 850 seats, was opened in June 1980.[109] It featured the dance show Bravo Vegas, with Engelstad as executive producer.[110][111][112][113] Legends in Concert opened at the Imperial Palace in May 1983.[114][115] The show featured musical performances by celebrity impersonators, and would continue running at the Imperial Palace for nearly 26 years.[116] As of 2007, Legends in Concert was the third longest-running show on the Las Vegas Strip.[117] In 2009, the show moved to an updated venue at Harrah's.[116][118]

In July 2003, the Imperial Palace casino opened its Legends Pit, named after Legends in Concert.[119][120] It featured celebrity impersonators as blackjack dealers, known as Dealertainers. The resort's managers devised the concept after spotting an Elvis impersonator on the Las Vegas Strip.[120][121] Dealertainers impersonated celebrities such as Michael Jackson, Cher, Britney Spears, and Buddy Holly.[122][123] In addition to dealing, they would also provide musical performances on a central stage.[121] Caesars announced the sudden discontinuation of the Dealertainer Pit on September 8, 2014, without explanation.[123][124]

The musical group Human Nature performed at the Imperial Palace from 2009 to 2012. During that time, the 653-seat showroom was renamed as the Human Nature Theater.[125][126]

In February 2010, Frank Marino began a show titled Divas Las Vegas, in which he impersonated a number of female singers such as Beyoncé and Cher.[127] Marino and Caesars mutually agreed to end the show in 2018, after he accidentally failed to make a regular donation to the Make-A-Wish Foundation.[128][129]

Juggler and comedian Jeff Civillico began a show at the Quad in 2012.[130] The 2,000-seat Brooklyn Bowl venue opened at the Linq Promenade in March 2014, with Elvis Costello and The Roots as the first entertainers to perform there.[131][70][132] Magician Mat Franco began a show at the Linq resort in 2015, titled Mat Franco: Magic Reinvented Nightly.[133][134][135] The resort's showroom was named after him in 2017.[136]

The Imperial Palace appears in the 1984 film Love Streams,[137][138] and the 1986 film Stripper.[139] For the 1988 film Midnight Run, the exterior was used as the unnamed casino for character Jimmy Serrano's base of operations. In the 1997 film Austin Powers: International Man of Mystery, the character Alotta Fagina stays at the Imperial Palace. It also appears in the 2004 video game Grand Theft Auto: San Andreas, under the name "Four Dragons".[140]

The Linq resort hosted the film premiere of Sharknado 5: Global Swarming on August 6, 2017.[141][142] The second season of Double Shot at Love was partially filmed at the resort.[143]

See also

References

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