Jump to content

Individual branding

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by WojPob (talk | contribs) at 09:15, 26 May 2003. The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Individual branding is the marketing strategy of giving each product in a product portfolio its own unique brand name. This is contrasted with family branding in which the products in a product line are given the same brand name. The advantage of individual branding is that each product has an image and identity that is unique. This facilitates the positioning process.

see also advertising