General Pants Co.: Difference between revisions
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General Pants Company was originally conceived and started by Tom and Bronwyn Tsipris on 20 April 1972. |
General Pants Company was originally conceived and started by Tom and Bronwyn Tsipris on 20 April 1972. |
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They opened their first store on George Street Wynyard, Sydney and grew the chain to 20 stores throughout the Sydney metropolitan and regional areas. In addition to General Pants, they purchased the Surf Dive’n’ Ski (NSW) chain in 1979 which they expanded and ran in conjunction with the General Pants stores. |
They opened their first store on George Street Wynyard, Sydney and grew the chain to 20 stores throughout the Sydney metropolitan and regional areas. In addition to General Pants, they purchased the Surf Dive’n’ Ski (NSW) chain in 1979 which they expanded and ran in conjunction with the General Pants stores. |
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On December 1, 1995 they sold the General Pants stores to the Smorgon Group. The Surf Dive’n Ski stores were later sold to the Smorgon / Jetty Surf Group in 2005. Who later sold it to Billabong. The International company acquired the retail stores, numbering 38 at the time of sale, for "$35 to $45 million"<ref>{{cite |
On December 1, 1995 they sold the General Pants stores to the Smorgon Group. The Surf Dive’n Ski stores were later sold to the Smorgon / Jetty Surf Group in 2005. Who later sold it to Billabong. The International company acquired the retail stores, numbering 38 at the time of sale, for "$35 to $45 million"<ref>{{cite news | url=http://www.theaustralian.com.au/business/surfwear-retailer-billabong-in-35m-general-pants-deal/story-e6frg8zx-1225933022145 | title=Surfwear retailer Billabong in $35m General Pants deal | newspaper=[[The Australian]] | date=2 October 2010 | accessdate=29 October 2013 | author=Ooi, Teresa}}</ref> on 1 November 2010—two licensed Billabong stores were also included as part of the sale.<ref>{{cite news|title=Billabong snaps up Surf Dive 'n' Ski, Jerry Surf stores|url=http://www.smh.com.au/business/billabong-snaps-up-surf-dive-n-ski-jerry-surf-stores-20101001-1612v.html|accessdate=10 April 2013|newspaper=[[The Sydney Morning Herald]]|date=2 October 2010|author=Eli Greenblat}}</ref> |
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The brand entered into a partnership with the Peer Group Media company in 2010 to launch the Major Label music initiative. As of April 2013, Major Label is a record label that is wholly owned by General Pants Co., and allows artists to maintain ownership of copyright, retail full creative control and receive all of the royalty income that is generated through digital music sales.<ref>{{cite web|title=General Pants Co. Partners With Peer Group Media To Launch Major Label |url=http://www.peergroupmedia.com/clients/general-pants/general-pants-co-partners-with-peer-group-media-to-launch-major-label/ |work=Peer Group |publisher=Peer Group Media |accessdate=14 April 2013 |date=28 January 2010 |deadurl=yes |archiveurl=https://web.archive.org/web/20130421020521/http://www.peergroupmedia.com/clients/general-pants/general-pants-co-partners-with-peer-group-media-to-launch-major-label/ |archivedate=21 April 2013 |df=dmy }}</ref> The label only releases singles and the staff of General Pants Co. act as the label's talent scouts and promoters—artists have been invited to submit their demo recordings at General Pants Co. retails store locations. Guineafowl, Circle Pit and High Highs were the first three acts that signed deals with the label, and [[Sydney]], Australia band Buzz Kull were chosen in the May–June 2013 period.<ref>{{cite web|title=Major Label Signs Mildlife|url=http://www.soundsofoz.com/2012/03/23/major-label-signs-mildlife/|work=Sounds Of Oz|publisher=Sounds Of Oz|accessdate=14 April 2013|date=23 March 2012}}</ref><ref>{{cite web|title=GENERAL PANTS CHAMPIONS SINGLES WITH MAJOR LABEL|url=http://www.soundsofoz.com/2010/03/02/general-pants-champions-singles-with-major-label/|work=Sounds Of Oz|publisher=Sounds Of Oz|accessdate=14 April 2013|date=2 March 2010}}</ref><ref>{{cite web|title=Major Label – Our Winners|url=http://www.generalpants.com.au/content/majorlabel-our-winners|work=General Pants Co.|publisher=General Pants|accessdate=14 April 2013|date=May–June 2013}}</ref> |
The brand entered into a partnership with the Peer Group Media company in 2010 to launch the Major Label music initiative. As of April 2013, Major Label is a record label that is wholly owned by General Pants Co., and allows artists to maintain ownership of copyright, retail full creative control and receive all of the royalty income that is generated through digital music sales.<ref>{{cite web|title=General Pants Co. Partners With Peer Group Media To Launch Major Label |url=http://www.peergroupmedia.com/clients/general-pants/general-pants-co-partners-with-peer-group-media-to-launch-major-label/ |work=Peer Group |publisher=Peer Group Media |accessdate=14 April 2013 |date=28 January 2010 |deadurl=yes |archiveurl=https://web.archive.org/web/20130421020521/http://www.peergroupmedia.com/clients/general-pants/general-pants-co-partners-with-peer-group-media-to-launch-major-label/ |archivedate=21 April 2013 |df=dmy }}</ref> The label only releases singles and the staff of General Pants Co. act as the label's talent scouts and promoters—artists have been invited to submit their demo recordings at General Pants Co. retails store locations. Guineafowl, Circle Pit and High Highs were the first three acts that signed deals with the label, and [[Sydney]], Australia band Buzz Kull were chosen in the May–June 2013 period.<ref>{{cite web|title=Major Label Signs Mildlife|url=http://www.soundsofoz.com/2012/03/23/major-label-signs-mildlife/|work=Sounds Of Oz|publisher=Sounds Of Oz|accessdate=14 April 2013|date=23 March 2012}}</ref><ref>{{cite web|title=GENERAL PANTS CHAMPIONS SINGLES WITH MAJOR LABEL|url=http://www.soundsofoz.com/2010/03/02/general-pants-champions-singles-with-major-label/|work=Sounds Of Oz|publisher=Sounds Of Oz|accessdate=14 April 2013|date=2 March 2010}}</ref><ref>{{cite web|title=Major Label – Our Winners|url=http://www.generalpants.com.au/content/majorlabel-our-winners|work=General Pants Co.|publisher=General Pants|accessdate=14 April 2013|date=May–June 2013}}</ref> |
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==Controversy== |
==Controversy== |
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In 2011, the company published a racy poster advertisement depicting a scantily clad woman with another person's hands unzipping her pants.<ref name="TA">{{cite |
In 2011, the company published a racy poster advertisement depicting a scantily clad woman with another person's hands unzipping her pants.<ref name="TA">{{cite news | url=http://www.theaustralian.com.au/media/gallery-e6frg996-1226221857564?page=8 | title=Galleries: Most complained about ads of 2011 | newspaper=The Australian | accessdate=29 October 2013}}</ref> The Australian [[Advertising Standards Bureau (Australia)|Advertising Standards Bureau]] logged 37 complaints about the advertisement.<ref name="TA"/> The company later censored the posters after consumer complaints, covering parts of the posters.<ref name=HS>{{cite news | url=http://www.heraldsun.com.au/archive/news/youth-retailer-general-pants-in-strife-over-i-love-sex-badges-naked-mannequins/story-e6frf7l6-1226051827011 | title=Youth retailer General pants in strife over 'I love sex badges', naked mannequins | newspaper=[[Herald Sun]] | date=8 May 2011 | accessdate=29 October 2013 | author=Speranza, Laura}}</ref> Also during this time, the company was criticised for forcing its store employees to wear badges stating "I love sex" and for using naked mannequins in its stores.<ref name=HS/> After consumer complaints, the company covered the mannequins in their stores, but continued to have employees wear the "I love sex" badges.<ref name=HS/> Some female store employees expressed disapproval of being made to wear the badges, with one referring to it as "inappropriate", and another stating that she felt "uncomfortable" wearing the badge, finding it "embarrassing" and "demeaning".<ref name=HS/> |
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==References== |
==References== |
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==Further reading== |
==Further reading== |
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* {{cite web|last=Leek |first=Genevra |url=http://www.vogue.com.au/fashion/news/jess+hart+does+artistic+t+shirts+for+general+pants+co,6125 |title=Jess Hart does artistic t-shirts for General Pants Co |publisher=Vogue.com.au |date=2010-10-05 |accessdate=2013-10-29}} |
* {{cite web|last=Leek |first=Genevra |url=http://www.vogue.com.au/fashion/news/jess+hart+does+artistic+t+shirts+for+general+pants+co,6125 |title=Jess Hart does artistic t-shirts for General Pants Co |publisher=Vogue.com.au |date=2010-10-05 |accessdate=2013-10-29}} |
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* {{cite |
* {{cite news | url=http://www.dailytelegraph.com.au/entertainment/sydney-confidential/frontrow-ruby-rose-shines-at-the-general-pants-show-on-opening-night-of-mercedesbenz-fashion-festival-sydney/story-fni0cvc9-1226702210146 | title=Front-row Ruby Rose shines at the General Pants show on opening night of Mercedes-Benz Fashion Festival Sydney | newspaper=[[The Daily Telegraph (Sydney)|The Daily Telegraph]] | date=22 August 2013 | accessdate=29 October 2013}} |
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* {{cite web|url=http://www.instylemag.com.au/Article/Fashion/Latest-News/Candice-Lake-for-General-Pants |archive-url=https://archive.is/20131030095455/http://www.instylemag.com.au/Article/Fashion/Latest-News/Candice-Lake-for-General-Pants |dead-url=yes |archive-date=30 October 2013 |title=Candice Lake for General Pants |publisher=''[[InStyle Magazine]]'' |accessdate=29 October 2013 |author=Henderson, Brittany }} |
* {{cite web|url=http://www.instylemag.com.au/Article/Fashion/Latest-News/Candice-Lake-for-General-Pants |archive-url=https://archive.is/20131030095455/http://www.instylemag.com.au/Article/Fashion/Latest-News/Candice-Lake-for-General-Pants |dead-url=yes |archive-date=30 October 2013 |title=Candice Lake for General Pants |publisher=''[[InStyle Magazine]]'' |accessdate=29 October 2013 |author=Henderson, Brittany }} |
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* {{cite |
* {{cite magazine | url=http://oystermag.com/social-snaps-general-pants-halloween-party | title=Social Snaps: General Pants Halloween Party | magazine=Oyster Magazine | date=1 November 2011 | accessdate=29 October 2013 | author=Kesa, Ingrid}} |
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==External links== |
==External links== |
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Revision as of 17:57, 29 June 2019
 | |
| Industry | Fashion retail |
|---|---|
| Headquarters | Sydney, Australia |
Number of locations | 56 |
| Products | Clothing, footwear, eyewear, accessories[1][2] |
| Website | www |
General Pants Co. (also known as "General Pants") is an Australian fashion retailer operating across ACT, NSW, VIC, QLD, SA and WA that sells both international and national brands. The retailer specialises in streetwear, denim, skate clothing and surfwear. As of April 2014, the company operates 56 stores.[3]
History
General Pants Company was originally conceived and started by Tom and Bronwyn Tsipris on 20 April 1972. They opened their first store on George Street Wynyard, Sydney and grew the chain to 20 stores throughout the Sydney metropolitan and regional areas. In addition to General Pants, they purchased the Surf Dive’n’ Ski (NSW) chain in 1979 which they expanded and ran in conjunction with the General Pants stores. On December 1, 1995 they sold the General Pants stores to the Smorgon Group. The Surf Dive’n Ski stores were later sold to the Smorgon / Jetty Surf Group in 2005. Who later sold it to Billabong. The International company acquired the retail stores, numbering 38 at the time of sale, for "$35 to $45 million"[4] on 1 November 2010—two licensed Billabong stores were also included as part of the sale.[5]
The brand entered into a partnership with the Peer Group Media company in 2010 to launch the Major Label music initiative. As of April 2013, Major Label is a record label that is wholly owned by General Pants Co., and allows artists to maintain ownership of copyright, retail full creative control and receive all of the royalty income that is generated through digital music sales.[6] The label only releases singles and the staff of General Pants Co. act as the label's talent scouts and promoters—artists have been invited to submit their demo recordings at General Pants Co. retails store locations. Guineafowl, Circle Pit and High Highs were the first three acts that signed deals with the label, and Sydney, Australia band Buzz Kull were chosen in the May–June 2013 period.[7][8][9]
Controversy
In 2011, the company published a racy poster advertisement depicting a scantily clad woman with another person's hands unzipping her pants.[10] The Australian Advertising Standards Bureau logged 37 complaints about the advertisement.[10] The company later censored the posters after consumer complaints, covering parts of the posters.[11] Also during this time, the company was criticised for forcing its store employees to wear badges stating "I love sex" and for using naked mannequins in its stores.[11] After consumer complaints, the company covered the mannequins in their stores, but continued to have employees wear the "I love sex" badges.[11] Some female store employees expressed disapproval of being made to wear the badges, with one referring to it as "inappropriate", and another stating that she felt "uncomfortable" wearing the badge, finding it "embarrassing" and "demeaning".[11]
References
- ^ "Mens". General Pants Co. General Pants. 2013. Retrieved 14 April 2013.
- ^ "Womens". General Pants Co. General Pants. 2013. Retrieved 14 April 2013.
- ^ (Staff writers) (18 July 2011). "General Pants moves into Perth". PerthNow. Retrieved 29 October 2013.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Ooi, Teresa (2 October 2010). "Surfwear retailer Billabong in $35m General Pants deal". The Australian. Retrieved 29 October 2013.
- ^ Eli Greenblat (2 October 2010). "Billabong snaps up Surf Dive 'n' Ski, Jerry Surf stores". The Sydney Morning Herald. Retrieved 10 April 2013.
- ^ "General Pants Co. Partners With Peer Group Media To Launch Major Label". Peer Group. Peer Group Media. 28 January 2010. Archived from the original on 21 April 2013. Retrieved 14 April 2013.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ "Major Label Signs Mildlife". Sounds Of Oz. Sounds Of Oz. 23 March 2012. Retrieved 14 April 2013.
- ^ "GENERAL PANTS CHAMPIONS SINGLES WITH MAJOR LABEL". Sounds Of Oz. Sounds Of Oz. 2 March 2010. Retrieved 14 April 2013.
- ^ "Major Label – Our Winners". General Pants Co. General Pants. May–June 2013. Retrieved 14 April 2013.
- ^ a b "Galleries: Most complained about ads of 2011". The Australian. Retrieved 29 October 2013.
- ^ a b c d Speranza, Laura (8 May 2011). "Youth retailer General pants in strife over 'I love sex badges', naked mannequins". Herald Sun. Retrieved 29 October 2013.
- "Aussie clothing company General Pants Co. accused of 'lookism' - hiring only good looking sales staff". TNT Magazine. 17 August 2012. Retrieved 29 October 2013.
- Reist, Melinda Tankard (10 May 2011). "I love sex: General Pants gives customer service a whole new meaning". Australian Broadcasting Corporation. Retrieved 29 October 2013.
- Speranza, Laura' Fraser, Kelmeny (8 May 2011). "Massive backlash after General Pants Co's racy campaign sees young staff forced to wear 'I love Sex' badges". The Courier Mail. Retrieved 29 October 2013.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help)CS1 maint: multiple names: authors list (link) - "General Pants to censor 'sex' campaign". Ad News magazine. 3 May 2011. Retrieved 29 October 2013.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help)
Further reading
- Leek, Genevra (5 October 2010). "Jess Hart does artistic t-shirts for General Pants Co". Vogue.com.au. Retrieved 29 October 2013.
- "Front-row Ruby Rose shines at the General Pants show on opening night of Mercedes-Benz Fashion Festival Sydney". The Daily Telegraph. 22 August 2013. Retrieved 29 October 2013.
- Henderson, Brittany. "Candice Lake for General Pants". InStyle Magazine. Archived from the original on 30 October 2013. Retrieved 29 October 2013.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help); Unknown parameter|dead-url=ignored (|url-status=suggested) (help) - Kesa, Ingrid (1 November 2011). "Social Snaps: General Pants Halloween Party". Oyster Magazine. Retrieved 29 October 2013.