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| launch date = {{nowrap|{{start date and years ago|2014|1|2}}}}
| launch date = {{nowrap|{{start date and years ago|2014|1|2}}}}
| current status = Active
| current status = Defunct
| alexa = {{IncreaseNegative}} 12,767 ({{as of|2018|9|1|alt=September 2018}})<ref name="alexa">{{cite web |url=http://www.alexa.com/siteinfo/recode.net |title=recode.net Site Info |website=[[Alexa Internet|Alexa]] |accessdate=September 1, 2018}}</ref>
| alexa = {{IncreaseNegative}} 12,767 ({{as of|2018|9|1|alt=September 2018}})<ref name="alexa">{{cite web |url=http://www.alexa.com/siteinfo/recode.net |title=recode.net Site Info |website=[[Alexa Internet|Alexa]] |accessdate=September 1, 2018}}</ref>
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'''''Recode''''' (formerly '''''Re/code''''')<ref>{{cite web |url=http://www.recode.net/2016/5/8/11617328/introducing-the-new-recode |title=Introducing the new Recode |website=Recode |date=May 8, 2016 |accessdate=May 8, 2016 |author=Frommer, Dom}}</ref> is a technology news website that focuses on the business of [[Silicon Valley]]. [[Walt Mossberg]] and [[Kara Swisher]] founded it in January 2014, after they left [[Dow Jones & Company|Dow Jones]] and the similar website they had previously co-founded, ''[[AllThingsD]]''. [[Vox Media]] acquired ''Recode'' in May 2015.
'''''Recode''''' (formerly '''''Re/code''''')<ref>{{cite web |url=http://www.recode.net/2016/5/8/11617328/introducing-the-new-recode |title=Introducing the new Recode |website=Recode |date=May 8, 2016 |accessdate=May 8, 2016 |author=Frommer, Dom}}</ref> was a technology news website that focuses on the business of [[Silicon Valley]]. [[Walt Mossberg]] and [[Kara Swisher]] founded it in January 2014, after they left [[Dow Jones & Company|Dow Jones]] and the similar website they had previously co-founded, ''[[AllThingsD]]''. [[Vox Media]] acquired ''Recode'' in May 2015, and in May 2019, ''Recode'' was integrated into ''[[Vox (website)|Vox]]''.


== History ==
== History ==
{{multiple image |align=right
{{multiple image |align=right
| footer = Left: Mossberg with [[Steve Jobs]], 2007<br />Right: Swisher interviews [[Ann S. Moore|Ann Moore]], 2007 | footer_align = left | total_width = 250
| footer = Left: Mossberg with [[Steve Jobs]], 2007<br />Right: Swisher interviews [[Ann S. Moore|Ann Moore]], 2007 | footer_align = left | total_width = 250
| image1 = Mossbergjobsji1.jpg |width1 = 2126 | height1 = 2472
| image1 = Mossbergjobsji1.jpg |width1 = 2126 | height1 = 2472
| image2 = Kara Swisher and Ann Moore.jpg |width2 = 2988 | height2 = 2154
| image2 = Kara Swisher and Ann Moore.jpg |width2 = 2988 | height2 = 2154
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The site developed a reputation for breaking tech industry news but ultimately did not reach the level of popularity it expected, with just 1.5 million regular monthly visitors. [[Vox Media]] acquired the website in May 2015 in a move that ''[[The New York Times]]'' described as a reflection of tumult in online [[technology journalism]].<ref name="NYT: Vox acq" /> Vox purchased all of the company's stock, but the details of the transaction were not released. At the time of the acquisition, ''Recode'' had 44 employees and three additional employees by contract. They were expected to join Vox. Mossberg and Swisher planned to stay with the website. The two were impressed with Vox Media's audience reach. Vox's technology news website, ''[[The Verge]]'', had eight times the traffic, in comparison. The scopes of the two sites were not expected to overlap with ''Recode''{{'s}} emphasis on technology industry business and ''The Verge''{{'s}} on "being a new kind of culture publication".<ref name="NYT: Vox acq" /> An internal study found a three percent overlap in content between the two sites.<ref name="NYT: Vox acq" /> Recode started publishing podcasts in July 2015.<ref>{{Cite web |url=https://www.recode.net/2015/7/8/11614552/hey-serial-lady-shove-over-recode-decode-podcast-debuts-with-slack |title=Hey 'Serial' Lady, Shove Over: Re/code Decode Podcast Debuts With Slack CEO Interview and More! |last=Swisher |first=Kara |date=July 8, 2015 |website=Recode|access-date=August 20, 2017}}</ref>
The site developed a reputation for breaking tech industry news but ultimately did not reach the level of popularity it expected, with just 1.5 million regular monthly visitors. [[Vox Media]] acquired the website in May 2015 in a move that ''[[The New York Times]]'' described as a reflection of tumult in online [[technology journalism]].<ref name="NYT: Vox acq" /> Vox purchased all of the company's stock, but the details of the transaction were not released. At the time of the acquisition, ''Recode'' had 44 employees and three additional employees by contract. They were expected to join Vox. Mossberg and Swisher planned to stay with the website. The two were impressed with Vox Media's audience reach. Vox's technology news website, ''[[The Verge]]'', had eight times the traffic, in comparison. The scopes of the two sites were not expected to overlap with ''Recode''{{'s}} emphasis on technology industry business and ''The Verge''{{'s}} on "being a new kind of culture publication".<ref name="NYT: Vox acq" /> An internal study found a three percent overlap in content between the two sites.<ref name="NYT: Vox acq" /> Recode started publishing podcasts in July 2015.<ref>{{Cite web |url=https://www.recode.net/2015/7/8/11614552/hey-serial-lady-shove-over-recode-decode-podcast-debuts-with-slack |title=Hey 'Serial' Lady, Shove Over: Re/code Decode Podcast Debuts With Slack CEO Interview and More! |last=Swisher |first=Kara |date=July 8, 2015 |website=Recode|access-date=August 20, 2017}}</ref>


On May 8, 2016, Recode relaunched with a new design under editor-in-chief Dan Frommer.<ref>{{cite web |url=http://www.recode.net/2016/5/8/11617328/introducing-the-new-recode |title=Introducing the new Recode |website=Recode}}</ref> In 2019 all Recode articles was moved inside [[Vox (website)|Vox]].<ref>{{cita web|url=https://www.thedrum.com/news/2019/05/01/vox-media-integrates-recode-with-flagship-brand-four-years-after-purchase|title=Vox Media integrates Recode with flagship brand, four years after purchase|access-date=May 12, 2019}}</ref>
On May 8, 2016, Recode relaunched with a new design under editor-in-chief Dan Frommer.<ref>{{cite web |url=http://www.recode.net/2016/5/8/11617328/introducing-the-new-recode |title=Introducing the new Recode |website=Recode}}</ref> In May 2019, Recode was integrated into Vox Media's flagship website, ''[[Vox (website)|Vox]]'', becoming the column ''Recode by Vox''.<ref>{{cita web|url=https://www.thedrum.com/news/2019/05/01/vox-media-integrates-recode-with-flagship-brand-four-years-after-purchase|title=Vox Media integrates Recode with flagship brand, four years after purchase|access-date=May 12, 2019}}</ref>


== Content ==
== Content ==
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== References ==
== References ==
{{reflist|1=30em|refs=
{{reflist|refs=
<ref name="CNBC: launch">{{cite web |url=https://www.cnbc.com/id/101304758 |accessdate=May 29, 2015 |title=Swisher and Mossberg launch 'Recode'; NBC & Windsor Media are minority investors |last1=Boorstin |first1=Julia |date=January 2, 2014 |website=[[CNBC]] |archiveurl=https://web.archive.org/web/20150529053908/http://www.cnbc.com/id/101304758 |archivedate=May 29, 2015 |deadurl=no}}</ref>
<ref name="CNBC: launch">{{cite web |url=https://www.cnbc.com/id/101304758 |accessdate=May 29, 2015 |title=Swisher and Mossberg launch 'Recode'; NBC & Windsor Media are minority investors |last1=Boorstin |first1=Julia |date=January 2, 2014 |website=[[CNBC]] |archiveurl=https://web.archive.org/web/20150529053908/http://www.cnbc.com/id/101304758 |archivedate=May 29, 2015 |deadurl=no}}</ref>
<ref name="NYT: Vox acq">{{cite news |url=https://www.nytimes.com/2015/05/27/business/media/vox-media-acquiring-recode.html?_r=0 |accessdate=May 29, 2015 |title=Vox Media Adds ReCode to Its Stable of Websites |last1=Ember |first1=Sydney |date=May 26, 2014 |work=[[The New York Times]]}}</ref>
<ref name="NYT: Vox acq">{{cite news |url=https://www.nytimes.com/2015/05/27/business/media/vox-media-acquiring-recode.html?_r=0 |accessdate=May 29, 2015 |title=Vox Media Adds ReCode to Its Stable of Websites |last1=Ember |first1=Sydney |date=May 26, 2014 |work=[[The New York Times]]}}</ref>

Revision as of 16:10, 12 May 2019

For other uses, see Recode (disambiguation).

Recode
Type of site
Technology news
OwnerVox Media
Created by
Key people
URLrecode.net
CommercialYes

Recode (formerly Re/code)[2] was a technology news website that focuses on the business of Silicon Valley. Walt Mossberg and Kara Swisher founded it in January 2014, after they left Dow Jones and the similar website they had previously co-founded, AllThingsD. Vox Media acquired Recode in May 2015, and in May 2019, Recode was integrated into Vox.

History

Left: Mossberg with Steve Jobs, 2007
Right: Swisher interviews Ann Moore, 2007

In September 2013, technology journalists Walt Mossberg and Kara Swisher left AllThingsD, the technology news site they had founded and developed for Dow Jones and News Corp. Mossberg left the Wall Street Journal at the end of the year, leaving behind a popular, weekly technology column.[3] The two launched their new, independent technology news website, Recode, on January 2, 2014. Its holding company, Revere Digital, received minority investments from NBCUniversal and Terry Semel's Windsor Media.[3] The total investment was estimated between US$10 and 15 million. Mossberg and Swisher held the company's majority stake and noted its comfortable financial stance.[4] Recode also provided breaking technology coverage for NBCUniversal, and received video resources and exposure in return via a formal partnership. Mossberg saw the investment as an opportunity to implement new ways of covering the technology field, and planned to add six employees on technology policy and mobile beats. The CNBC partnership also explored new advertising efforts and shared office space.[3] At launch, the 23-person team included all former members of AllThingsD. The staff also received equity in the company.[4]

Mossberg and Swisher planned to continue their prominent, annual AllThingsD conference, which they renamed the "Code" conference and scheduled for the same time and location: late May at Terranea Resort in Rancho Palos Verdes, California. Recode also kept plans to continue their separate mobile and media conferences. CNBC became a partner in these conferences.[3] A part-time team of 12 employees runs the conferences.[4]

The site developed a reputation for breaking tech industry news but ultimately did not reach the level of popularity it expected, with just 1.5 million regular monthly visitors. Vox Media acquired the website in May 2015 in a move that The New York Times described as a reflection of tumult in online technology journalism.[5] Vox purchased all of the company's stock, but the details of the transaction were not released. At the time of the acquisition, Recode had 44 employees and three additional employees by contract. They were expected to join Vox. Mossberg and Swisher planned to stay with the website. The two were impressed with Vox Media's audience reach. Vox's technology news website, The Verge, had eight times the traffic, in comparison. The scopes of the two sites were not expected to overlap with Recode's emphasis on technology industry business and The Verge's on "being a new kind of culture publication".[5] An internal study found a three percent overlap in content between the two sites.[5] Recode started publishing podcasts in July 2015.[6]

On May 8, 2016, Recode relaunched with a new design under editor-in-chief Dan Frommer.[7] In May 2019, Recode was integrated into Vox Media's flagship website, Vox, becoming the column Recode by Vox.[8]

Content

As continued from AllThingsD,[4] Recode focuses on technology and digital media news, particularly pertaining to the business of Silicon Valley.[3] The site also reviews new enterprises, and consumer hardware and software, and conducts original reports.[4]

References

  1. ^ "recode.net Site Info". Alexa. Retrieved September 1, 2018.
  2. ^ Frommer, Dom (May 8, 2016). "Introducing the new Recode". Recode. Retrieved May 8, 2016.
  3. ^ a b c d e Boorstin, Julia (January 2, 2014). "Swisher and Mossberg launch 'Recode'; NBC & Windsor Media are minority investors". CNBC. Archived from the original on May 29, 2015. Retrieved May 29, 2015. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  4. ^ a b c d e Topolsky, Joshua (January 2, 2014). "Walt Mossberg and Kara Swisher launch Recode news site, Code Conference series". The Verge. Vox Media. Archived from the original on May 29, 2015. Retrieved May 29, 2015. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  5. ^ a b c Ember, Sydney (May 26, 2014). "Vox Media Adds ReCode to Its Stable of Websites". The New York Times. Retrieved May 29, 2015.
  6. ^ Swisher, Kara (July 8, 2015). "Hey 'Serial' Lady, Shove Over: Re/code Decode Podcast Debuts With Slack CEO Interview and More!". Recode. Retrieved August 20, 2017.
  7. ^ "Introducing the new Recode". Recode.
  8. ^ "Vox Media integrates Recode with flagship brand, four years after purchase". Retrieved May 12, 2019.
Wikimedia Commons has media related to Recode.

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