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{{Infobox magazine
{{Infobox magazine
|title = ShortList
| title = ShortList
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| image_size =

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| image_caption =
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|image_size =
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| editor = Joe Mackertich<ref>{{cite news | last = Levy | first = Katherine | title=ShortList appoints NME's Martin Robinson as editor | url = http://www.pressgazette.co.uk/mr-hydes-joe-mackertich-takes-on-editors-role-at-shortlist-magazine/ | accessdate = 9 August 2013 | newspaper = [[Haymarket Media Group|Media Week]] | date = 9 March 2011 }}</ref>
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|image_caption =
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| frequency = Weekly
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|editor = Joe Mackertich<ref>{{cite news | last = Levy | first = Katherine | title=ShortList appoints NME's Martin Robinson as editor | url = http://www.pressgazette.co.uk/mr-hydes-joe-mackertich-takes-on-editors-role-at-shortlist-magazine/ | accessdate = 9 August 2013 | newspaper = [[Haymarket Media Group|Media Week]] | date = 9 March 2011 }}</ref>
| circulation = 502,773 (ABC Jul - Dec 2017)<ref name="Circ">{{cite July to December 2017 circulation url = https://assets-cdn.shortlist.com/app/uploads/2018/03/14123624/shortlist_mediapack.pdf }}</ref><br /><small>Print and digital editions.</small>
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|frequency = Weekly
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| category = [[Entertainment]], [[driving|Motoring]], [[Sport]], [[Technology]], [[Travel]], [[Humour]], [[Physical fitness|Fitness]], [[Fashion]] and [[Personal grooming|Grooming]]
|circulation = 534,692 (ABC Jul - Dec 2013)<ref name="Circ">{{cite news | title = FHM circulation drops below 100,000 | first=John | last=Plunkett | url = https://www.theguardian.com/media/2014/feb/13/fhm-circulation-drops-below-100000 | accessdate = 14 February 2014 | newspaper = [[The Guardian]] | date = 13 February 2014 }}</ref><br /><small>Print and digital editions.</small>
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| company = ShortList Media Ltd
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|category = [[Entertainment]], [[driving|Motoring]], [[Sport]], [[Technology]], [[Travel]], [[Humour]], [[Physical fitness|Fitness]], [[Fashion]] and [[Personal grooming|Grooming]]
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| publisher =
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|company = ShortList Media Ltd
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| firstdate = 20 September 2007
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|publisher =
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| country = United Kingdom
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|firstdate = 20 September 2007
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| language = [[English language|English]]
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|country = United Kingdom
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| website = [http://www.shortlist.com ShortList.com]
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|language = [[English language|English]]
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| issn =
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|website = [http://www.shortlist.com ShortList.com]
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|issn =
}}
}}
'''''ShortList''''' is a free weekly magazine published in the [[United Kingdom]], which launched on 20 September 2007.<ref>{{cite news | last = Dawley | first = Heidi | title = Out today, ShortList for the young Brit | url = http://www.medialifemagazine.com/out-today-shortlist-for-the-young-brit/ | accessdate = 9 August 2013 | newspaper = [[Media Life Magazine]] (online) | date = 20 September 2007 }}</ref> The magazine has the biggest circulation of any men's [[lifestyle magazine]] in Britain<ref name="Circ"/> with Joe Mackertich as its editor.<ref>{{Cite journal|last=Mayhew|first=Freddy|url=http://www.pressgazette.co.uk/mr-hydes-joe-mackertich-takes-on-editors-role-at-shortlist-magazine/|title=Mr Hyde's Joe Mackertich takes on editor's role at Shortlist magazine|journal=[[Press Gazette]]|date=2016-06-30|access-date=2017-01-16}}</ref> Mike Soutar, former editorial director of [[IPC Media]], editor of ''[[FHM]]'' in the UK and US ''[[Maxim (magazine)|Maxim]]'', is the Chairman. Ella Dolphin is the [[CEO]].<ref>{{cite news | last = Pfanner | first = Eric | title = New British men's magazine, but no nudity, please | url=https://www.nytimes.com/2007/08/13/business/media/13laddie.html?_r=2&oref=slogin& | accessdate = 9 August 2013 | newspaper = [[New York Times]] | date=13 August 2007 }}</ref>
'''''ShortList''''' is a free weekly magazine published in the United Kingdom, launched in 2007, the magazine has the biggest circulation of any men's lifestyle magazine in Britain<ref>{{Cite news|url=https://www.agilitypr.com/resources/top-media-outlets/top-10-uk-magazines-circulation/|title=Top 10 U.K. Magazines by Circulation|date=2017-11-28|work=Agility PR Solutions|access-date=2018-08-13|language=en-US}}</ref>. ''ShortList'' is published by ''Shortlist Media Ltd''., who in 2009 launched ''Stylist'', a similar magazine for women.


== History ==
ShortList Media launched ''[[Stylist (magazine)|Stylist]]'', a similar magazine for women, in 2009.
''ShortList'' was launched on 20 September 2007 with the slogan ‘For men with more than one thing on their minds’, to differentiate it from the "lads' mags" of the time such as FHM and Loaded.<ref>{{Cite web|url=http://www.theguardian.com/media/organgrinder/2007/sep/20/shortlistitshereanditsfre|title=Shortlist - It's here and it's free but is it any good?|last=Brook|first=Stephen|date=2007-09-20|website=the Guardian|language=en|access-date=2018-08-13}}</ref>


Joe Mackertich, current editor, states that ‘it’s important to me that people pick up ''ShortList'' and feel enlivened, informed and flattered by it. It’s a mainstream magazine, but to the reader it never feels like a product aimed at everyone. It’s for them.’<ref name=":0">{{Cite web|url=https://assets-cdn.shortlist.com/app/uploads/2018/03/14123624/shortlist_mediapack.pdf|title=ShortList Media Pack|last=|first=|date=|website=https://assets-cdn.shortlist.com/app/uploads/2018/03/14123624/shortlist_mediapack.pdf|archive-url=|archive-date=|dead-url=|access-date=}}</ref>
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==Distribution==
The magazine is targeted at an audience of professional males.<ref>{{cite news | last = Rizk | first = Sara | title = Shortlist media | url = http://www.growingbusiness.co.uk/shortlist-media.html | accessdate = 9 August 2013 | newspaper = Growing Business (website) | date = 8 June 2010 | deadurl = yes | archiveurl = https://web.archive.org/web/20120406191136/http://www.growingbusiness.co.uk/shortlist-media.html | archivedate = 6 April 2012 | df = dmy-all }}</ref> It is given away in London, Manchester and other major cities, and is available to pick up at other locations such as shops and gyms.<ref>http://map.shortlistmedia.co.uk/</ref>


Marking the occasion of ''ShortList’s'' 10th birthday, at the end of September 2017, the team put ‘together a special edition of the print product, featuring an incredibly ambitious split-cover concept. Ten stars of film, sport, politics and television, all shot in white, all holding a photograph of themselves from 10 years ago.’<ref>{{Cite web|url=https://www.shortlistmedia.co.uk/our-brands/shortlist|title=ShortList|website=Shortlist Media|language=en|access-date=2018-08-13}}</ref>
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==Content==

The magazine was launched with the slogan "For men with more than one thing on their minds", to differentiate it from "lads' mags" such as FHM and Loaded.
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''ShortList'' is published by ''Shortlist Media Ltd'', which also owns ''Stylist'', ''Emerald Street'' and ''Mr Hyde''.

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== Circulation and Distribution ==
''ShortList'' is distributed free every Thursday in London, Manchester, Edinburgh, Glasgow, Newcastle, Leeds, Dundee and Birmingham.<ref name=":0" /> It is also available for subscription.<ref>{{Cite web|url=https://www.newsstand.co.uk/512-Weekly-Mens-Magazines/13810-Subscribe-to-SHORTLIST-Magazine-Subscription.aspx|title=Shortlist Magazine Subscription {{!}} Buy at Newsstand.co.uk {{!}} Weekly Mens|website=www.newsstand.co.uk|language=en|access-date=2018-08-13}}</ref>  

With a circulation of 502,773 (ABC July-December 2017) and taking up 58.9% of the total men’s lifestyle sector across 8 major UK cities<ref name=":0" />, It ‘remains the market leader’<ref>{{Cite news|url=https://mediatel.co.uk/newsline/2018/02/15/consumer-abcs-round-up/|title=Consumer ABCs: Round-up|access-date=2018-08-13|language=en}}</ref> with the largest print circulation of all men's magazines in the UK.<ref>{{Cite news|url=https://mediatel.co.uk/newsline/2018/02/15/consumer-abcs-mens-lifestyle-2/|title=Consumer ABCs: Men's Lifestyle|access-date=2018-08-13|language=en}}</ref>  

''ShortList'' is a significant ‘pioneer of the “freemium” publishing model – providing high quality, premium content for free to,’<ref>{{Cite web|url=https://the-dots.com/pages/shortlist-media-74895|title=Shortlist Media Jobs and Projects|website=The Dots|access-date=2018-08-13}}</ref> the metropolitan audience.

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==Audience and Content==
The magazine is targeted at an audience of professional males “building their careers and relationships.”<ref>{{Cite web|url=https://www.shortlistmedia.co.uk/our-brands/shortlist|title=ShortList|website=Shortlist Media|language=en|access-date=2018-08-13}}</ref>

''ShortList'' describes its audience as “the ''Met Set”'' (short for the Metropolitan Set) - ‘who are a very different, very specific set of people [... and] are probably the most influential demographic in Britain today’. <ref>{{Cite web|url=https://www.shortlistmedia.co.uk/audience|title=Our Audience|website=Shortlist Media|language=en|access-date=2018-08-13}}</ref>


Content includes brief product reviews, pub and bar reviews (Pints and Pistachios), recipes, fashion pages, interviews and a weekly column by [[Danny Wallace (humourist)|Danny Wallace]].
Content includes brief product reviews, pub and bar reviews (Pints and Pistachios), recipes, fashion pages, interviews and a weekly column by [[Danny Wallace (humourist)|Danny Wallace]].


==Circulation==
==Website==

''ShortList'' launched its website, ''shortlist.com,'' in September 2010 and by March 2018 had 1.8 million monthly unique users, globally.<ref name=":0" />

== ShortList Dubai ==
From September 2015, ''ShortList'' launched a weekly edition in Dubai<ref>{{Cite news|url=https://www.shortlistdubai.com|title=ShortList Dubai - Restaurants, Food, Cinema, Film, Events, Shopping & Nightlife|work=https://www.shortlistdubai.com|access-date=2018-08-13|language=en}}</ref> and Abu Dhabi<ref>{{Cite news|url=https://www.shortlistabudhabi.com|title=ShortList Abu Dhabi - Restaurants, Food, Cinema, Film, Events, Shopping & Nightlife|work=https://www.shortlistabudhabi.com|access-date=2018-08-13|language=en}}</ref> as a license with APP Media Group, a division of ITP Publishing.

''ShortList UAE'' covers the latest entertainment, dining, fashion, sport and travel in Dubai and Abu Dhabi. With twin websites, daily newsletters, six social media channels and one magazine distributing 70,000 copies every Wednesday, ''ShortList UAE''  reaches both men and women aged 20-50.<ref>{{Cite web|url=http://the-media-network.com/shortlist-to-launch-in-the-uae/|title=ShortList to launch in the UAE|website=the-media-network.com|language=en-US|access-date=2018-08-13}}</ref>

== Awards ==

* Men’s Magazine Editor of the Year, ''BSME Awards,'' 2009<ref>{{Cite web|url=https://www.pressgazette.co.uk/bsme-awards-full-list-of-winners/|title=BSME Awards: Full list of winners – Press Gazette|website=www.pressgazette.co.uk|language=en-US|access-date=2018-08-13}}</ref>
* New Editor of the Year - Consumer, ''BSME Awards,'' - Terri White 2010<ref>{{Cite web|url=https://www.pressgazette.co.uk/bsme-awards-2010-full-category-shortlists/|title=BSME Awards 2010: Full category shortlists – Press Gazette|website=www.pressgazette.co.uk|language=en-US|access-date=2018-08-13}}</ref>
* Columnist of the Year, ''PPA Awards,'' - Danny Wallace 2011<ref>{{Cite web|url=https://www.pressgazette.co.uk/ppa-awards-2011-the-full-list-of-winners/|title=PPA Awards 2011: the full list of winners – Press Gazette|website=www.pressgazette.co.uk|language=en-US|access-date=2018-08-13}}</ref>
* Cover of the Year - Jeremy Clarkson, ''PPA Awards,'' 2017<ref>{{Cite news|url=http://www.inpublishing.co.uk/news/articles/ppa_awards_2017__winners_announced_11165.aspx|title=PPA Awards 2017 – winners announced|last=InPublishing|access-date=2018-08-13|language=en-gb}}</ref>


== Editors<ref>{{Cite news|url=https://www.campaignlive.co.uk/article/media-shortlist-magazine/1006408|title=Media: All about ... ShortList magazine|access-date=2018-08-13}}</ref> ==
According to figures for the first half of 2016, ''ShortList'' had an audited circulation of 505,876.


* Joe Mackertich, July 2016 - Present<ref>{{Cite web|url=https://www.pressgazette.co.uk/mr-hydes-joe-mackertich-takes-on-editors-role-at-shortlist-magazine/|title=Mr Hyde’s Joe Mackertich takes on editor’s role at Shortlist magazine – Press Gazette|website=www.pressgazette.co.uk|language=en-US|access-date=2018-08-13}}</ref>
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ShortList is published by Shortlist Media Ltd, which also publishes [[Stylist (magazine)|Stylist]].
* Martin Robinson, May 2011- June 2016
* Terri White, August 2007 - April 2011


==References==
== References ==
{{Reflist}}
{{Reflist}}


Revision as of 15:10, 13 August 2018

ShortList
EditorJoe Mackertich[1]
CategoriesEntertainment, Motoring, Sport, Technology, Travel, Humour, Fitness, Fashion and Grooming
FrequencyWeekly
Circulation502,773 (ABC Jul - Dec 2017)[2]
Print and digital editions.
First issue20 September 2007
CompanyShortList Media Ltd
CountryUnited Kingdom
LanguageEnglish
WebsiteShortList.com

ShortList is a free weekly magazine published in the United Kingdom, launched in 2007, the magazine has the biggest circulation of any men's lifestyle magazine in Britain[3]. ShortList is published by Shortlist Media Ltd., who in 2009 launched Stylist, a similar magazine for women.

History

ShortList was launched on 20 September 2007 with the slogan ‘For men with more than one thing on their minds’, to differentiate it from the "lads' mags" of the time such as FHM and Loaded.[4]

Joe Mackertich, current editor, states that ‘it’s important to me that people pick up ShortList and feel enlivened, informed and flattered by it. It’s a mainstream magazine, but to the reader it never feels like a product aimed at everyone. It’s for them.’[5]

Marking the occasion of ShortList’s 10th birthday, at the end of September 2017, the team put ‘together a special edition of the print product, featuring an incredibly ambitious split-cover concept. Ten stars of film, sport, politics and television, all shot in white, all holding a photograph of themselves from 10 years ago.’[6]

ShortList is published by Shortlist Media Ltd, which also owns Stylist, Emerald Street and Mr Hyde.

Circulation and Distribution

ShortList is distributed free every Thursday in London, Manchester, Edinburgh, Glasgow, Newcastle, Leeds, Dundee and Birmingham.[5] It is also available for subscription.[7]  

With a circulation of 502,773 (ABC July-December 2017) and taking up 58.9% of the total men’s lifestyle sector across 8 major UK cities[5], It ‘remains the market leader’[8] with the largest print circulation of all men's magazines in the UK.[9]  

ShortList is a significant ‘pioneer of the “freemium” publishing model – providing high quality, premium content for free to,’[10] the metropolitan audience.

Audience and Content

The magazine is targeted at an audience of professional males “building their careers and relationships.”[11]

ShortList describes its audience as “the Met Set” (short for the Metropolitan Set) - ‘who are a very different, very specific set of people [... and] are probably the most influential demographic in Britain today’. [12]

Content includes brief product reviews, pub and bar reviews (Pints and Pistachios), recipes, fashion pages, interviews and a weekly column by Danny Wallace.

Website

ShortList launched its website, shortlist.com, in September 2010 and by March 2018 had 1.8 million monthly unique users, globally.[5]

ShortList Dubai

From September 2015, ShortList launched a weekly edition in Dubai[13] and Abu Dhabi[14] as a license with APP Media Group, a division of ITP Publishing.

ShortList UAE covers the latest entertainment, dining, fashion, sport and travel in Dubai and Abu Dhabi. With twin websites, daily newsletters, six social media channels and one magazine distributing 70,000 copies every Wednesday, ShortList UAE  reaches both men and women aged 20-50.[15]

Awards

  • Men’s Magazine Editor of the Year, BSME Awards, 2009[16]
  • New Editor of the Year - Consumer, BSME Awards, - Terri White 2010[17]
  • Columnist of the Year, PPA Awards, - Danny Wallace 2011[18]
  • Cover of the Year - Jeremy Clarkson, PPA Awards, 2017[19]

Editors[20]

  • Joe Mackertich, July 2016 - Present[21]
  • Martin Robinson, May 2011- June 2016
  • Terri White, August 2007 - April 2011

References

  1. ^ Levy, Katherine (9 March 2011). "ShortList appoints NME's Martin Robinson as editor". Media Week. Retrieved 9 August 2013.
  2. ^ Template:Cite July to December 2017 circulation url = https://assets-cdn.shortlist.com/app/uploads/2018/03/14123624/shortlist mediapack.pdf
  3. ^ "Top 10 U.K. Magazines by Circulation". Agility PR Solutions. 28 November 2017. Retrieved 13 August 2018.
  4. ^ Brook, Stephen (20 September 2007). "Shortlist - It's here and it's free but is it any good?". the Guardian. Retrieved 13 August 2018.
  5. ^ a b c d "ShortList Media Pack" (PDF). https://assets-cdn.shortlist.com/app/uploads/2018/03/14123624/shortlist_mediapack.pdf. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help); External link in |website= (help)
  6. ^ "ShortList". Shortlist Media. Retrieved 13 August 2018.
  7. ^ "Shortlist Magazine Subscription | Buy at Newsstand.co.uk | Weekly Mens". www.newsstand.co.uk. Retrieved 13 August 2018.
  8. ^ "Consumer ABCs: Round-up". Retrieved 13 August 2018.
  9. ^ "Consumer ABCs: Men's Lifestyle". Retrieved 13 August 2018.
  10. ^ "Shortlist Media Jobs and Projects". The Dots. Retrieved 13 August 2018.
  11. ^ "ShortList". Shortlist Media. Retrieved 13 August 2018.
  12. ^ "Our Audience". Shortlist Media. Retrieved 13 August 2018.
  13. ^ "ShortList Dubai - Restaurants, Food, Cinema, Film, Events, Shopping & Nightlife". https://www.shortlistdubai.com. Retrieved 13 August 2018. {{cite news}}: External link in |work= (help)
  14. ^ "ShortList Abu Dhabi - Restaurants, Food, Cinema, Film, Events, Shopping & Nightlife". https://www.shortlistabudhabi.com. Retrieved 13 August 2018. {{cite news}}: External link in |work= (help)
  15. ^ "ShortList to launch in the UAE". the-media-network.com. Retrieved 13 August 2018.
  16. ^ "BSME Awards: Full list of winners – Press Gazette". www.pressgazette.co.uk. Retrieved 13 August 2018.
  17. ^ "BSME Awards 2010: Full category shortlists – Press Gazette". www.pressgazette.co.uk. Retrieved 13 August 2018.
  18. ^ "PPA Awards 2011: the full list of winners – Press Gazette". www.pressgazette.co.uk. Retrieved 13 August 2018.
  19. ^ InPublishing. "PPA Awards 2017 – winners announced". Retrieved 13 August 2018.
  20. ^ "Media: All about ... ShortList magazine". Retrieved 13 August 2018.
  21. ^ "Mr Hyde's Joe Mackertich takes on editor's role at Shortlist magazine – Press Gazette". www.pressgazette.co.uk. Retrieved 13 August 2018.

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