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On March 8, 1915, Robert C. Kidd purchased a store at 746 Columbia Street in [[New Westminster]], [[British Columbia]]. He developed several innovative merchandising techniques to attract customers to his store including odd-penny pricing and selling 18 ounces of tea for the price of a pound. The store was soon known as the "over-weight tea" store. When Kidd opened his second store, he decided to call it "Overwaitea".
On March 8, 1915, Robert C. Kidd purchased a store at 746 Columbia Street in [[New Westminster]], [[British Columbia]]. He developed several innovative merchandising techniques to attract customers to his store including odd-penny pricing and selling 18 ounces of tea for the price of a pound. The store was soon known as the "over-weight tea" store. When Kidd opened his second store, he decided to call it "Overwaitea".


As of January 2012 the Overwaitea Food Group owns and operates 124 grocery stores in B.C. and Alberta under six different [[brand names]].
As of January 2012 the Overwaitea Food Group owns and operates 140 grocery stores in B.C. and Alberta under six different [[brand names]].


In February 2014, it was announced that Overwaitea would purchase 15 stores from [[Sobey's]], 3 in Alberta and 12 in British Columbia. The stores purchased were under the [[Safeway (Canada)|Safeway]], [[Thrifty Foods]] and Sobey's banners and all will convert to become Save-On-Foods stores.<ref>http://www.timescolonist.com/all-victoria-safeway-stores-sold-to-overwaitea-food-group-1.853373</ref>
In February 2014, it was announced that Overwaitea would purchase 15 stores from [[Sobey's]], 3 in Alberta and 12 in British Columbia. The stores purchased were under the [[Safeway (Canada)|Safeway]], [[Thrifty Foods]] and Sobey's banners and all will convert to become Save-On-Foods stores.<ref>http://www.timescolonist.com/all-victoria-safeway-stores-sold-to-overwaitea-food-group-1.853373</ref>

Revision as of 18:42, 29 August 2015

Overwaitea Food Group
Company typeSubsidiary
IndustrySupermarket
FoundedBritish Columbia, 1915
HeadquartersLangley, British Columbia, Canada
Key people
Jim Pattison
ProductsWestern Family
Western Classics
Good and Kind
Value Priced
Revenuenot reported (private company)
ParentJim Pattison Group
Websitewww.owfg.com

The Overwaitea Food Group is an operator of supermarkets, based in Langley, British Columbia, Canada. It is owned by the Jim Pattison Group.

On March 8, 1915, Robert C. Kidd purchased a store at 746 Columbia Street in New Westminster, British Columbia. He developed several innovative merchandising techniques to attract customers to his store including odd-penny pricing and selling 18 ounces of tea for the price of a pound. The store was soon known as the "over-weight tea" store. When Kidd opened his second store, he decided to call it "Overwaitea".

As of January 2012 the Overwaitea Food Group owns and operates 140 grocery stores in B.C. and Alberta under six different brand names.

In February 2014, it was announced that Overwaitea would purchase 15 stores from Sobey's, 3 in Alberta and 12 in British Columbia. The stores purchased were under the Safeway, Thrifty Foods and Sobey's banners and all will convert to become Save-On-Foods stores.[1] It was also announced that Overwaitea would convert 11 Pricesmart Foods locations to the Save-On-Foods brand.[2]

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