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| callsign_meaning = The ''F'''i'''S'''h
| callsign_meaning = The ''F'''i'''S'''h
| former_callsigns = KYLO, KLCQ, KQBR, KISQ
| former_callsigns = KYLO, KLCQ, KQBR, KISQ
| owner = Tom Holiday
| owner = Salem Communications
| webcast = [http://win2.fast-serv.com/kkfs Listen Live]
| webcast = [http://win2.fast-serv.com/kkfs Listen Live]
| website = [http://www.1039thefish.com/ www.1039thefish.com]
| website = [http://www.1039thefish.com/ www.1039thefish.com]

Revision as of 23:27, 4 November 2007

KKFS
Frequency103.9 MHz
Branding103.9 The Fish
Programming
FormatContemporary Christian
Ownership
OwnerSalem Communications
History
Former call signs
KYLO, KLCQ, KQBR, KISQ
Call sign meaning
The F'iSh
Technical information
ClassA
ERP6,000 watts
HAAT100 meters
Links
WebcastListen Live
Websitewww.1039thefish.com

KKFS is a radio station in Sacramento, California, United States. It currently uses the frequency 103.9 FM and plays Contemporary Christian music.

Beginnings

This frequency made its debut in 1978 with the call letters KYLO. The radio station was licensed to the city of Davis. The format was Progressive Country, and featured laid back announcers, who picked out the music being played over the air. The music mix was eclectic enough to include rock, folk, and bluegrass. The format was similar to KFAT (94.5) in Gilroy. Unfortunately, KYLO suffered from a weak signal (3,000 watts), and often 105.1 FM would bleed over the 3,000 watt frequency. On occasion, the station would run ads on late night local Sacramento television. One of their slogans was “105.5, KYLO, like a good woman, it’s hard to find…but worth it when you do.” The station became fully-automated and considerably more mainstream by 1982.

1980s

In June 1983, the station switched programming to Contemporary Christian music during the day with preachers at night. The station continued with this programming until summer 1986, when it changed to an automated Oldies format.

In 1989, the station changed call letters to KLCQ and installed the first full-time Classic Rock format in the greater Sacramento area. The presentation was a mix of live announcers and automation. Realizing that the 3,000 watt, 105.5 frequency did not cover the Sacramento area, the owners sought to relocate to 104.3 FM, and upgrade the signal to 6,000 watts. In late 1990, KSEG (96.9) made its debut as a Classic Rock station. KSEG’s 50,000 watt signal covered the entire Sacramento area quite well.

1990s

In late 1991, the owners of Country-formatted KRAK-FM (105.1) entered into a Local Marketing Agreement with the owners of KLCQ. The call letters were changed to KQBR, and the format became Country as well. In the spring of 1992, the station switched to the 104.3 frequency.

The frequency remained dark until 1995. The City of License of KIQS-FM (Later KQSC) Williows was changed to Dunnigan. Pacific Spanish Media, the new owners of the station applied for the call letters of KLNA and installed a Spanish format aimed at females (“Estereo Latina” was the station’s nickname). The format was rather short-lived. In 1999, the station switched to a Dance-Oriented CHR format, which ran until early May 2001.

The station was sold to Salem Broadcasting and briefly simulcasted Religious-formatted KFIA (710). Within a few weeks, the new owners changed the call letters to KKFS, and installed their “Fish” Contemporary Christian format on the frequency. On July 28, 2005, the station’s programming began simulcasting on co-owned Lincoln-based KVMG (103.9). The format continued until September 19, 2005. At that point, the frequency began simulcasting sister station, Conservative Talk KTKZ (1380) from Sacramento, with the call letters KTKZ-FM.