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#REDIRECT [[Metro Manila Transit Corporation]]
{{Short description|Former bus service in Metro Manila}}
{{AfC submission|t||ts=20240912191026|u=Ganmatthew|ns=118|demo=}}<!-- Important, do not remove this line before article has been created. -->
{{Use mdy dates|date=September 2024}}
{{Infobox bus company
| name = Love Bus
| logo =
| logo_size =
| logo_alt =
| image =
| image_size =
| alt =
| image_caption =
| parent = [[Metro Manila Transit Corporation]]
| founded = <!-- {{Start date|YYYY|MM|DD}} -->
| commenced = {{Date and age|1976}}
| ceased = 1990s
| defunct =
| headquarters =
| locale =
| service_area = [[Metro Manila]]
| service_type = [[Public transport bus service|Bus service]]
| alliance =
| routes =
| stops =
| destinations =
| hubs =
| stations =
| lounge =
| depots =
| fleet =
| ridership = <!-- Daily ridership -->
| annual_ridership =
| fuel_type =
| operator = Metro Manila Transit Corporation
| ceo =
| leader_type =
| leader =
| website = <!-- {{URL |example.com}} -->
| map =
| map_name =
| map_state = <!-- show or collapsed -->
}}
The '''Love Bus''' was a [[Bus|bus service]] operational during the 1970s to 1980s in [[Metro Manila]], the [[Philippines]]. Owned and operated by the state-run [[Metro Manila Transit Corporation]] (MMTC) under the [[Department of Transportation (Philippines)|Ministry of Transportation and Communications]] (MOTC), it was considered as the first government-operated bus service in the country and the first bus service in the country to use [[Air conditioning|air-conditioned]] buses.

== History ==
The Love Bus was launched by the Metro Manila Transit Corporation (then under the [[Metropolitan Manila Development Authority|Metro Manila Council]]) in 1975. It was popularized as the first air-conditioned bus service in the country, as well as its strict observance of [[Public transport timetable|timetable]]s.<ref name="Santiago2021">{{Cite journal |last=Santiago |first=Rene |date=December 2021 |title=The Rise and Fall of the Love Bus (and the Ghosts of Bus Reforms Past) |url=https://ncts.upd.edu.ph/tssp/wp-content/uploads/2022/02/PTJ-V4-N1-TSSP-2021-Vol4-No1-01-Santiago.pdf |journal=Philippine Transportation Journal |publisher=[[University of the Philippines Diliman|National Center for Transportation Studies]] |volume=4 |issue=1}}</ref>

As of May 1977, the Love Bus has carried over 5.34 million passengers, with a study in February 1976 stating that 19 percent of its passengers used to commute by car.<ref name="Sutadisastra1978">{{Cite thesis |last=Sutadisastra |first=Effendi |title=A critical study of Metro Manila Transit Corporation |date=1978 |degree=MBA |publisher=[[De La Salle University]]}}</ref>{{rp|pages=62,64}}

At some point in the 1990s, the Love Bus was discontinued due to significant losses incurred by MMTC.

== Fares ==
The Love Bus operated on a [[Flat rate|flat fare]] system. In 1979, the fare was set at ₱2.50 ({{Inflation|PH|2.5|1979|fmt=eq|cursign=₱}}).<ref name="Cal1979">{{Cite journal |last=Cal |first=Primitivo |date=1979 |title=Bus and Jeepney Operations in Metro Manila: Problems and Solutions |url=https://conference.surp.upd.edu.ph/downloads/PPJ/Vol-X,-No.-2---Metro-Manila-Transport-and-Traffic.pdf |journal=Philippine Planning Journal |publisher=[[University of the Philippines Diliman|UP SURP]] |volume=10 |issue=2}}</ref> By 1984, this amount had increased to ₱5.50 ({{Inflation|PH|5.5|1984|fmt=eq|cursign=₱}}).<ref name="JUMSUT-MT-C2-1984"/>{{rp|page=[https://openjicareport.jica.go.jp/pdf/10304897_02.pdf 6-2]}} By 1990, it had risen to ₱8.50 ({{Inflation|PH|8.5|1990|fmt=eq|cursign=₱}}).<ref name="Reyes1990">{{Cite book |last=Reyes |first=Elizabeth |title=Manila |publisher=[[University of Michigan]] |year=1990 |isbn=9789711341299}}</ref>{{rp|page=[https://www.google.com.ph/books/edition/Manila/xYhxAAAAMAAJ?hl=en&gbpv=1&bsq=flat%20rate&dq=%22Love%20Bus%22%20%22manila%22&printsec=frontcover 88]}}

== Routes ==
The Love Bus formerly operated at least 27 intra-city routes and 1 inter-city route in Metro Manila.<ref name="Rappler2014">{{Cite news |last=Corpuz |first=Lynda |date=November 24, 2014 |title=Remember the Love Bus? Might be time to have it back |url=https://www.rappler.com/business/industries/75901-creating-system-ph-transportation/ |access-date=September 13, 2024 |work=[[Rappler]]}}</ref> The first Love Bus route was launched between Escolta and the Makati CBD in 1976 and was its most profitable route.<ref name="Santiago2021"/>

{| class="wikitable sortable collapsible" style="margin-left: auto; margin-right: auto; border: none; width: 99%; font-size: 90%;"
|-
! style="width:15%;" colspan="2" | Route
! style="width:25%;" colspan="3" class="unsortable" | Terminals
! style="width:20%;" class="unsortable" | Route Structure
! style="width:15%;" class="unsortable" | Service area
! style="width:5%;" | Length
! style="width:10%;" class="unsortable" | Notes
|-
|+ List of known Love Bus routes<ref name="JUMSUT-MT-C2-1984">{{Cite book |title=The Metro Manila Transportation Planning Study (JUMSUT) - Final Report - Main Text |chapter=Part II: Metro Manila Public Transportation |publisher=[[Japan International Cooperation Agency]] |year=1984 |url=https://openjicareport.jica.go.jp/710/710/710_118_10304897.html}}</ref>{{rp|page=[https://openjicareport.jica.go.jp/pdf/10304897_02.pdf 33]}}<ref name="JUMSUT-MT-C3A-1984">{{Cite book |title=The Metro Manila Transportation Planning Study (JUMSUT) - Final Report - Main Text |chapter=Part II: Metro Manila Public Transportation |publisher=[[Japan International Cooperation Agency]] |year=1984 |url=https://openjicareport.jica.go.jp/710/710/710_118_10304913.html}}</ref>{{rp|pages=[https://openjicareport.jica.go.jp/pdf/10304913_03.pdf 1-38]}}<ref name="JUMSUT-SD5-1984">{{Cite book |title=The Metro Manila Transportation Planning Study (JUMSUT) - Final Report |chapter=Supporting Document No. 5: Metro Manila Bus/Jeepney Route Inventory and Planning Data |publisher=[[Japan International Cooperation Agency]] |year=1984 |url=https://openjicareport.jica.go.jp/710/710/710_118_10304988.html}}</ref>{{rp|pages=[https://openjicareport.jica.go.jp/pdf/10304988_02.pdf 92-93]}}
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=0 | '''1'''
| Cubao - Escolta<br><small>via EDSA</small>
| style="text-align:right;" | '''[[Araneta City|Araneta Center]]'''<br>[[Ali Mall]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Binondo]]'''<br>[[Escolta Street]]
|
|
| {{Convert|16.5|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=1 | '''2'''
| U.P. - Ayala<br><small>via Cubao</small>
| style="text-align:right;" | '''[[U.P. Campus, Quezon City|U.P. Campus]]'''<br>[[University of the Philippines Diliman|UP Diliman]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
|
|
| {{Convert|16.6|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=2 | '''3'''
| U.P. Campus - Ayala<br><small>via Escolta</small>
| style="text-align:right;" | '''[[U.P. Campus, Quezon City|U.P. Campus]]'''<br>[[University of the Philippines Diliman|UP Diliman]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
|
|
| {{Convert|24.6|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=3 | '''4'''
| Ayala - Ali Mall, Cubao<br><small>via Quiapo</small>
| style="text-align:right;" | '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Araneta City|Araneta Center]]'''<br>[[Ali Mall]]
|
|
| {{Convert|14.5|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=4 | '''5'''
| Ayala - Escolta - Philcoa
| style="text-align:right;" | '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Quezon City]]'''<br>[[Philippine Coconut Authority|Philcoa]]
|
|
| {{Convert|10.6|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=5 | '''6'''
| New MIA - Ayala
| style="text-align:right;" | '''[[Pasay]]'''<br>[[Ninoy Aquino International Airport|Manila International Airport]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
|
|
| {{Convert|7.5|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=6 | '''7'''
| New MIA - Sta. Cruz
| style="text-align:right;" | '''[[Pasay]]'''<br>[[Ninoy Aquino International Airport|Manila International Airport]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Santa Cruz, Manila|Santa Cruz]]'''<br>Plaza Santa Cruz
|
|
| {{Convert|12.0|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=7 | '''8'''
| FTI - Ayala (MCC)
| style="text-align:right;" | '''[[Western Bicutan]]'''<br>[[Food Terminal Inc.]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
|
|
| {{Convert|13.8|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=8 | '''9'''
| Ayala - Cubao<br><small>via EDSA</small>
| style="text-align:right;" | '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Araneta City|Araneta Center]]'''<br>[[Ali Mall]]
|
|
| {{Convert|10.8|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=9 | '''10'''
| Ayala - Escolta<br><small>via Mabini</small>
| style="text-align:right;" | '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Binondo]]'''<br>[[Escolta Street]]
|
|
| {{Convert|10.0|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=10 | '''11'''
| Ayala - Marikina (MMC)
| style="text-align:right;" | '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Marikina]]'''<br>Shoe Avenue
|
|
| {{Convert|19.1|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=11 | '''12'''
| Ayala - Sta. Cruz (MMC)
| style="text-align:right;" | '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Santa Cruz, Manila|Santa Cruz]]'''<br>Plaza Santa Cruz
|
|
| {{Convert|9.9|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=12 | '''13'''
| Ayala - Quiapo (MCC)
| style="text-align:right;" | '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Quiapo, Manila|Quiapo]]'''<br>[[Quezon Boulevard]]
|
|
| {{Convert|9.5|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=13 | '''14'''
| MIA - Cubao<br><small>via EDSA</small>
| style="text-align:right;" | '''[[Pasay]]'''<br>[[Ninoy Aquino International Airport|Manila International Airport]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Araneta City|Araneta Center]]'''<br>[[Ali Mall]]
|
|
| {{Convert|16.4|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=14 | '''15'''
| PNR Caloocan - Ayala
| style="text-align:right;" | '''[[Caloocan]]'''<br>[[Caloocan station|Caloocan station]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
|
|
| {{Convert|11.1|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=15 | '''16'''
| U.P. - Quiapo
| style="text-align:right;" | '''[[U.P. Campus, Quezon City|U.P. Campus]]'''<br>[[University of the Philippines Diliman|UP Diliman]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Quiapo, Manila|Quiapo]]'''<br>[[Quezon Boulevard]]
|
|
| {{Convert|24.7|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=16 | '''17'''
| Antipolo - Ayala<br><small>via EDSA, Crossing, Rosario</small>
| style="text-align:right;" | '''[[Antipolo]]'''<br>P. Oliveros Street
! style="width:0.5%; text-align:center;" |↔
| '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
| {{hlist |class=inline |[[EDSA]]|[[Ortigas Avenue]]|Ortigas Avenue Extension|P. Oliveros Street}}
|
| {{Convert|23.0|km|mi|sp=us|abbr=on}}
| Operated by [[Eastern Metropolitan Bus Corporation|EMBC]].
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=17 | '''18'''
| Ayala - Greenhills
| style="text-align:right;" | '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Greenhills, San Juan|Greenhills]]'''<br>[[Greenhills (mixed-use development)|Greenhills Shopping Center]]
|
|
| {{Convert|8.6|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=18 | '''19'''
| Ayala - Quiapo
| style="text-align:right;" | '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Quiapo, Manila|Quiapo]]'''<br>[[Quezon Boulevard]]
|
|
| {{Convert|9.5|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=19 | '''20'''
| Ayala - MIA
| style="text-align:right;" | '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Pasay]]'''<br>[[Ninoy Aquino International Airport|Manila International Airport]]
|
|
| {{Convert|8.8|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=20 | '''21'''
| Ayala - Philtrade
| style="text-align:right;" | '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Pasay]]'''<br>PhilTrade
|
|
| {{Convert|5.3|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=21 | '''22'''
| Ayala - Muñoz
| style="text-align:right;" | '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Quezon City]]'''<br>[[Fernando Poe Jr. Avenue|Muñoz Market]]
|
|
| {{Convert|15.7|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=22 | '''23'''
| Ayala - Philcoa
| style="text-align:right;" | '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Quezon City]]'''<br>[[Philippine Coconut Authority|Philcoa]]
|
|
| {{Convert|14.1|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=23 | '''24'''
| Ayala - U.P. Campus
| style="text-align:right;" | '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
! style="width:0.5%; text-align:center;" |↔
| '''[[U.P. Campus, Quezon City|U.P. Campus]]'''<br>[[University of the Philippines Diliman|UP Diliman]]
|
|
| {{Convert|16.8|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=24 | '''25'''
| Ayala - Cubao<br><small>via Quiapo</small>
| style="text-align:right;" | '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Araneta City|Araneta Center]]'''<br>[[Ali Mall]]
|
|
| {{Convert|23.0|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=25 | '''26'''
| U.E. Caloocan - Ayala<br><small>via DBP Buendia Crispa</small>
| style="text-align:right;" | '''[[Caloocan]]'''<br>[[University of the East Caloocan|UE Caloocan]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
|
|
| {{Convert|21.1|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=26 | '''27'''
| U.E. Caloocan - Ayala
| style="text-align:right;" | '''[[Caloocan]]'''<br>[[University of the East Caloocan|UE Caloocan]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Makati Central Business District|Makati CBD]]'''<br>[[Ayala Avenue]]
|
|
| {{Convert|20.9|km|mi|sp=us|abbr=on}}
|
|-
| style="background: #155887; color: white; text-align:center;" data-sort-value=27 | '''28'''
| Monumento - Buendia<br><small>via Ayala</small>
| style="text-align:right;" | '''[[Caloocan]]'''<br>[[Bonifacio Monument|Monumento]]
! style="width:0.5%; text-align:center;" |↔
| '''[[Pasay]]'''<br>[[Gil Puyat Avenue|Buendia Avenue]]
|
|
| {{Convert|19.9|km|mi|sp=us|abbr=on}}
|
|}

== Fleet ==
The Love Bus formerly ran on a fleet of air-conditioned buses that had a [[monocoque]] body design, which was considered a significant milestone at the time as before 1975, all buses in the Philippines were [[flatbed truck]]s mounted with wooden bodies. Its former fleet initially consisted of buses made by industry giants [[Hino Motors|Hino]], [[Mercedes-Benz buses|Mercedes-Benz]], and [[Volvo Buses|Volvo]], then expanded into then-lesser known brands such as [[Ford Motor Company|Ford]], [[Fiat]], and four other companies. The Love Bus had also operated [[double-decker bus]]es, being the first company to do so in the Philippines.<ref name="Santiago2021" />

In a 1984 study, the [[Japan International Cooperation Agency]] estimated that there were 370 Love Bus units in operation as of February of that year. Each bus was {{Convert|2.5|m|ft|sp=us|abbr=on}} wide, {{Convert|3.3|m|ft|sp=us|abbr=on}} high, and {{Convert|10.0|m|ft|sp=us|abbr=on}} long and carried up to 54 passengers without [[Standing passenger|standing capacity]].<ref name="JUMSUT-MT-C2-1984"/>{{rp|page=[https://openjicareport.jica.go.jp/pdf/10304897_02.pdf 6-2]}}

== See also ==
* [[History of the Philippines (1965–1986)]]
* [[Public Utility Vehicle Modernization Program]]
* [[Transportation in the Philippines]]
* [[Transportation in Metro Manila]]
* [[List of bus companies of the Philippines]]
* [[List of bus routes in Metro Manila]]

== Notes ==
{{Notelist}}
{{Reflist|group=note}}

== References ==
{{Reflist}}

== External links ==
* {{Cite PH act|url=https://lawphil.net/statutes/presdecs/pd1974/pd_492_1974.html|chamber=PD|number=492|date=June 27, 1974|title=Creating The Manila Transit Corporation, Appropriating Funds Therefor And For Other Purposes}}
* {{Cite journal |last=Santiago |first=Rene |date=December 2021 |title=The Rise and Fall of the Love Bus (and the Ghosts of Bus Reforms Past) |url=https://ncts.upd.edu.ph/tssp/wp-content/uploads/2022/02/PTJ-V4-N1-TSSP-2021-Vol4-No1-01-Santiago.pdf |journal=Philippine Transportation Journal |publisher=[[University of the Philippines Diliman|National Center for Transportation Studies]] |volume=4 |issue=1}}

{{Transportation in Metro Manila}}
{{Transportation in the Philippines}}

[[:Category:Bus companies of the Philippines]]
[[:Category:Bus transportation in Metro Manila]]

Revision as of 06:41, 9 October 2024

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