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Affinity Global Inc., established in 2006, is a company in the Media and Publishing industry. The company is headquartered in [[Chicago]], Illinois, and was formerly known as Hostway Solutions Private Limited.<ref>{{cite web | url=https://www.tofler.in/affinity-global-advertising-private-limited/company/U72900MH2006PTC159578 | title=AFFINITY GLOBAL ADVERTISING PRIVATE LIMITED - Company Profile, Directors, Revenue & More }}</ref>
Affinity Global Inc., established in 2006, is a company in the Media and Publishing industry. The company is headquartered in [[Chicago]], Illinois, and was formerly known as Hostway Solutions Private Limited.<ref>{{cite web | url=https://www.tofler.in/affinity-global-advertising-private-limited/company/U72900MH2006PTC159578 | title=AFFINITY GLOBAL ADVERTISING PRIVATE LIMITED - Company Profile, Directors, Revenue & More }}</ref>
<ref>https://www.zaubacorp.com/company/HOSTWAY-SOLUTIONS-PRIVATE-LIMITED/U72900MH2006PTC159578</ref><ref>https://pitchbook.com/profiles/company/12754-27#overview</ref><ref>https://www.thecompanycheck.com/company/affinity-global-advertising-private-limited/U72900MH2006PTC159578</ref><ref>https://de.wikipedia.org/wiki/Opinary</ref>
<ref>https://www.zaubacorp.com/company/HOSTWAY-SOLUTIONS-PRIVATE-LIMITED/U72900MH2006PTC159578</ref><ref>https://pitchbook.com/profiles/company/12754-27#overview</ref><ref>https://www.thecompanycheck.com/company/affinity-global-advertising-private-limited/U72900MH2006PTC159578</ref>


==Overview==
==Overview==
Line 88: Line 88:


==Acquisitions==
==Acquisitions==
In July 2023, Affinity expanded into the European market by acquiring Opinary GmbH formerly Pressekompass (“press compass”)<ref>{{cite web | url=https://www.niemanlab.org/2016/06/with-embeddable-tools-the-german-startup-opinary-is-trying-to-change-the-way-readers-share-opinions/ | title=With embeddable tools, the German startup Opinary is trying to change the way readers share opinions }}</ref>, a [[Berlin]] based consumer engagement media technology company. The acquisition, finalized on July 18, 2023, was financed through a combination of equity and cash.<ref>{{cite web | url=https://www.cnbctv18.com/business/companies/ad-tech-company-affinity-acquires-acquires-german-consumer-engagement-platform-17318461.htm | title=Ad-tech company Affinity acquires acquires German consumer engagement platform - CNBC TV18 | date=24 July 2023 }}</ref><ref>{{cite web | url=https://hellopartner.com/2023/07/24/affinity-acquires-opinary-expands-emea-footprint/ | title=Affinity Acquires Opinary, Expands EMEA Footprint | date=24 July 2023 }}</ref><ref>{{cite web | url=https://www.afaqs.com/companies/affinity-acquires-german-consumer-engagement-tech-company-opinary | title=Affinity acquires German consumer engagement tech company Opinary | date=24 July 2023 }}</ref><ref>{{cite web | url=https://www.campaignindia.in/article/affinity-acquires-opinary/490966 | title=Affinity acquires Opinary &#124; Digital }}</ref>
In July 2023, Affinity expanded into the European market by acquiring Opinary GmbH formerly Pressekompass (“press compass”)<ref>{{cite web | url=https://www.niemanlab.org/2016/06/with-embeddable-tools-the-german-startup-opinary-is-trying-to-change-the-way-readers-share-opinions/ | title=With embeddable tools, the German startup Opinary is trying to change the way readers share opinions }}</ref>, a [[Berlin]] based consumer engagement media technology company. The acquisition, finalized on July 18, 2023, was financed through a combination of equity and cash.<ref>{{cite web | url=https://www.cnbctv18.com/business/companies/ad-tech-company-affinity-acquires-acquires-german-consumer-engagement-platform-17318461.htm | title=Ad-tech company Affinity acquires acquires German consumer engagement platform - CNBC TV18 | date=24 July 2023 }}</ref><ref>{{cite web | url=https://hellopartner.com/2023/07/24/affinity-acquires-opinary-expands-emea-footprint/ | title=Affinity Acquires Opinary, Expands EMEA Footprint | date=24 July 2023 }}</ref><ref>{{cite web | url=https://www.afaqs.com/companies/affinity-acquires-german-consumer-engagement-tech-company-opinary | title=Affinity acquires German consumer engagement tech company Opinary | date=24 July 2023 }}</ref><ref>{{cite web | url=https://www.campaignindia.in/article/affinity-acquires-opinary/490966 | title=Affinity acquires Opinary &#124; Digital }}</ref><ref>https://de.wikipedia.org/wiki/Opinary</ref>


== References ==
== References ==

Revision as of 06:19, 27 August 2024

  • Comment: press releases are not independent sources. Theroadislong (talk) 07:43, 13 August 2024 (UTC)


Affinity Global Inc.
IndustryTechnology, Internet
Founded2006; 18 years ago (2006)
Founder
  • Lavin Punjabi
HeadquartersChicago, Illinois
Number of employees
350 (2024)
Subsidiaries
Websiteaffinity.com

Affinity Global Inc., established in 2006, is a company in the Media and Publishing industry. The company is headquartered in Chicago, Illinois, and was formerly known as Hostway Solutions Private Limited.[1] [2][3][4]

Overview

Affinity Global Advertising Private Limited, registered under Corporate Identification Number (CIN) U72900MH2006PTC159578, is a company specializing in media placements and multiple advertising formats for branding and performance outcomes. The board's director, John Hanjoo Lee[5][6], has held his position since June 29, 2010. Lavin Suresh Punjabi became a director on September 18, 2015. Lucas Roh [7], the Founder and CEO of MetalSoft ( Bare-metal_server company)[8], is known for founding Hostway Corporation and Bigstep Cloud[9][10] currently serves as the co-founder and Chairman of Affinity Global Inc.

Acquisitions

In July 2023, Affinity expanded into the European market by acquiring Opinary GmbH formerly Pressekompass (“press compass”)[11], a Berlin based consumer engagement media technology company. The acquisition, finalized on July 18, 2023, was financed through a combination of equity and cash.[12][13][14][15][16]

References

  1. ^ "AFFINITY GLOBAL ADVERTISING PRIVATE LIMITED - Company Profile, Directors, Revenue & More".
  2. ^ https://www.zaubacorp.com/company/HOSTWAY-SOLUTIONS-PRIVATE-LIMITED/U72900MH2006PTC159578
  3. ^ https://pitchbook.com/profiles/company/12754-27#overview
  4. ^ https://www.thecompanycheck.com/company/affinity-global-advertising-private-limited/U72900MH2006PTC159578
  5. ^ "SparkLabs".
  6. ^ "John Hanjoo Lee (SparkLabs)".
  7. ^ https://www.chicagobusiness.com/awards/lucas-roh
  8. ^ "Bigstep : Launches Bare-Metal Cloud for Big Data in the U.S. - MarketScreener". 20 June 2016.
  9. ^ "Bigstep Cloud - Products, Competitors, Financials, Employees, Headquarters Locations".
  10. ^ https://pitchbook.com/profiles/company/54324-91#overview
  11. ^ "With embeddable tools, the German startup Opinary is trying to change the way readers share opinions".
  12. ^ "Ad-tech company Affinity acquires acquires German consumer engagement platform - CNBC TV18". 24 July 2023.
  13. ^ "Affinity Acquires Opinary, Expands EMEA Footprint". 24 July 2023.
  14. ^ "Affinity acquires German consumer engagement tech company Opinary". 24 July 2023.
  15. ^ "Affinity acquires Opinary | Digital".
  16. ^ https://de.wikipedia.org/wiki/Opinary