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'''News360''' was a [[Personalization|personalized]] [[News Aggregator|news aggregation]] app for [[smartphone]]s, [[tablet computer|tablets]] and the [[web application|web]]. It attempted to learn a user's interests by analyzing their interaction with news stories on the app and using [[Semantic analysis (linguistics)|semantic analysis]] and [[natural language processing]] to create an [[Interest Graph]] and construct a unique feed of relevant content for each user.<ref name="NLP">{{cite web|title=News360 is Changing the Content Delivery Game
'''News360''' was a [[Personalization|personalized]] [[News Aggregator|news aggregation]] app for [[smartphone]]s, [[tablet computer|tablets]] and the [[web application|web]]. It attempted to learn a user's interests by analyzing their interaction with news stories on the app and using [[Semantic analysis (linguistics)|semantic analysis]] and [[natural language processing]] to create an [[Interest Graph]] and construct a unique feed of relevant content for each user.<ref name="NLP">{{cite web|title=News360 is Changing the Content Delivery Game
|url=http://scobleizer.com/2011/09/01/news360-is-changing-the-content-delivery-game/|work=Scobleizer|date=1 Sep 2011|access-date=19 Apr 2013}}</ref> The app claims an audience of more than 4 million users.<ref name="Audience">{{cite web|title=News360 Mobilizes Native Advertising With Personalized Content|url=http://www.mediapost.com/publications/article/205951/news360-mobilizes-native-advertising-with-personal.html|work=Mediapost|date=5 Aug 2013|access-date=12 Feb 2014}}</ref>
|url=http://scobleizer.com/2011/09/01/news360-is-changing-the-content-delivery-game/|work=Scobleizer|date=1 Sep 2011|access-date=19 Apr 2013}}</ref> The app claimed an audience of more than 4 million users.<ref name="Audience">{{cite web|title=News360 Mobilizes Native Advertising With Personalized Content|url=http://www.mediapost.com/publications/article/205951/news360-mobilizes-native-advertising-with-personal.html|work=Mediapost|date=5 Aug 2013|access-date=12 Feb 2014}}</ref>


Initially released for iPhone in late 2010, News360 was eventually available for all major mobile platforms, with versions for the [[iPad]],<ref name="iPad">{{cite web|title=News360 Revamps Its iPad App: New Look, New Home Screen, New Reading Scores|url=https://techcrunch.com/2012/07/10/news360-ipad/|work=TechCrunch|date=10 Jul 2012|access-date=19 Apr 2013}}</ref> [[iPhone]],<ref name="iPhone">{{cite web|title=Thanks to an update, the News360 iPhone app is now as sleek as it is smart|url=http://www.digitaltrends.com/mobile/thanks-to-an-update-the-news360-iphone-app-is-now-as-sleek-as-it-is-smart/|work=Digital Trends|date=29 Nov 2012|access-date=19 Apr 2013}}</ref> [[Android (operating system)|Android]],<ref name="Android">{{cite web|title=News360′s Roman Karachinsky Shows Off Revamped Android App, Hints At Plans Beyond News|url=https://techcrunch.com/2013/03/03/news360-android-ipad-demo/|work=TechCrunch|date=3 Mar 2013|access-date=19 Apr 2013}}</ref> [[Windows 8]],<ref name="Win8">{{cite web|title=Interview: We chat with the CEO of News360 for Windows 8|url=http://www.neowin.net/news/interview-we-chat-with-the-ceo-of-news360-for-windows-8|work=Neowin|date=4 Nov 2012|access-date=19 Apr 2013}}</ref> [[Windows Phone]],<ref name="WinPhone">{{cite web|title=News360 Is the Wikipedia of News Apps |url=http://www.windowsphonedaily.com/2011/05/news360-is-wikipedia-of-news-apps.html |website=WindowsPhoneDaily.com |date=27 May 2011 |access-date=19 Apr 2013}}</ref> [[BlackBerry]]<ref name="blackberry">{{cite web | url=https://forums.crackberry.com/playbook-apps-games-f243/news360-app-problems-anyone-else-648931/ | title=News360 App Problems - Anyone else? | date=June 12, 2015 | access-date=October 9, 2022 |website=crackberry.com }}</ref> and the web.<ref name="Web">{{cite web|title=NEWS360 2.0 BRINGS WEB APP, UPDATES FOR IPAD AND HONEYCOMB|url=http://bgr.com/2011/08/10/news360-2-0-brings-web-app-updates-for-ipad-and-honeycomb/|work=BGR|date=10 Aug 2011|access-date=19 Apr 2013}}</ref>
Initially released for iPhone in late 2010, News360 was eventually available for all major mobile platforms, with versions for the [[iPad]],<ref name="iPad">{{cite web|title=News360 Revamps Its iPad App: New Look, New Home Screen, New Reading Scores|url=https://techcrunch.com/2012/07/10/news360-ipad/|work=TechCrunch|date=10 Jul 2012|access-date=19 Apr 2013}}</ref> [[iPhone]],<ref name="iPhone">{{cite web|title=Thanks to an update, the News360 iPhone app is now as sleek as it is smart|url=http://www.digitaltrends.com/mobile/thanks-to-an-update-the-news360-iphone-app-is-now-as-sleek-as-it-is-smart/|work=Digital Trends|date=29 Nov 2012|access-date=19 Apr 2013}}</ref> [[Android (operating system)|Android]],<ref name="Android">{{cite web|title=News360′s Roman Karachinsky Shows Off Revamped Android App, Hints At Plans Beyond News|url=https://techcrunch.com/2013/03/03/news360-android-ipad-demo/|work=TechCrunch|date=3 Mar 2013|access-date=19 Apr 2013}}</ref> [[Windows 8]],<ref name="Win8">{{cite web|title=Interview: We chat with the CEO of News360 for Windows 8|url=http://www.neowin.net/news/interview-we-chat-with-the-ceo-of-news360-for-windows-8|work=Neowin|date=4 Nov 2012|access-date=19 Apr 2013}}</ref> [[Windows Phone]],<ref name="WinPhone">{{cite web|title=News360 Is the Wikipedia of News Apps |url=http://www.windowsphonedaily.com/2011/05/news360-is-wikipedia-of-news-apps.html |website=WindowsPhoneDaily.com |date=27 May 2011 |access-date=19 Apr 2013}}</ref> [[BlackBerry]]<ref name="blackberry">{{cite web | url=https://forums.crackberry.com/playbook-apps-games-f243/news360-app-problems-anyone-else-648931/ | title=News360 App Problems - Anyone else? | date=June 12, 2015 | access-date=October 9, 2022 |website=crackberry.com }}</ref> and the web.<ref name="Web">{{cite web|title=NEWS360 2.0 BRINGS WEB APP, UPDATES FOR IPAD AND HONEYCOMB|url=http://bgr.com/2011/08/10/news360-2-0-brings-web-app-updates-for-ipad-and-honeycomb/|work=BGR|date=10 Aug 2011|access-date=19 Apr 2013}}</ref>

Latest revision as of 14:56, 8 August 2024

News360
Developer(s)News360 Inc.
Initial release2010
Operating systemiOS, Android, Windows 8, Windows Phone
PlatformiPad, iPhone, iPod Touch
Android devices, Windows 8, Windows Phone
TypeNews Aggregator, Personalization
Websitenews360.com

News360 was a personalized news aggregation app for smartphones, tablets and the web. It attempted to learn a user's interests by analyzing their interaction with news stories on the app and using semantic analysis and natural language processing to create an Interest Graph and construct a unique feed of relevant content for each user.[1] The app claimed an audience of more than 4 million users.[2]

Initially released for iPhone in late 2010, News360 was eventually available for all major mobile platforms, with versions for the iPad,[3] iPhone,[4] Android,[5] Windows 8,[6] Windows Phone,[7] BlackBerry[8] and the web.[9]

In August 2019, News360 was acquired by PressReader.[10]

As of August 2022, News360 ceased operations.

History

[edit]

News360 was founded in July, 2010. In October 2010, the first News360 Windows Phone 7 app was released. In November 2010, the first News360 iPhone app was released,[11] followed by an iPad version in March 2011.[12] In May, 2011 the company released News360 for Android tablets,[13] and in July - for Android phones.[14] News360 2.0 was released in November, 2011,[15] adding an ability to create custom feeds. The next version, News360 3.0, was launched in July, 2012,[16] introducing the News360 personalization engine and the "Home" feed, which merges all of the user's interests, custom feeds and sources into a single feed that uses behavioral analysis to get better at selecting the most relevant content the more the user uses the app. The release was generally well-received, with a New York Times reviewer saying "For a great news experience, the free app News360 has to be one of the better news-aggregating [apps] I’ve seen on any platform".[17] In September, 2012 News360 announced the Publisher Partnership Program together with 30 brands, including the Chicago Tribune, CNBC, Fox Sports, Business Insider, Gigaom and others.[18]

In March 2019, News360 announced the launch of Audio Briefings and an ad-free version as features available in a paid subscription plan called News360 Premium.[19]

Technology

[edit]

News360 uses a semantic analysis engine, developed in-house by the company, to analyze content aggregated from over 100,000 sources around the web. After performing named-entity recognition, classification, and cluster analysis, News360 uses a complex formula to rank stories, taking in the influence of the source, author, text quality and complexity, size and velocity of the story cluster and many other metrics.[20] The system then takes the clustered and ranked set of stories and identifies a personalized selection for each user, based on their interest graph.[21] The Interest Graph is initially constructed by collecting, with permission, user data from Facebook, Twitter or Evernote.[22] As the user uses News360, additional data is collected from their behavior - as they read stories and give feedback, the interest graph becomes more and more accurate and attuned to their real interests, making the personalization more effective.[5]

In 2016, News360 launched NativeAI, an audience analytics tool for publishers and content marketers.[23] NativeAI tracks over a million unique audience interests based on reader behavior on publishers' websites and provides publishers with a cloud-based analytics & content monetization service.[24] The content monetization works through sponsored content[24] while the analytics uses machine learning to give insights on audience engagement.[25]

See also

[edit]

References

[edit]
  1. ^ "News360 is Changing the Content Delivery Game". Scobleizer. 1 Sep 2011. Retrieved 19 Apr 2013.
  2. ^ "News360 Mobilizes Native Advertising With Personalized Content". Mediapost. 5 Aug 2013. Retrieved 12 Feb 2014.
  3. ^ "News360 Revamps Its iPad App: New Look, New Home Screen, New Reading Scores". TechCrunch. 10 Jul 2012. Retrieved 19 Apr 2013.
  4. ^ "Thanks to an update, the News360 iPhone app is now as sleek as it is smart". Digital Trends. 29 Nov 2012. Retrieved 19 Apr 2013.
  5. ^ a b "News360′s Roman Karachinsky Shows Off Revamped Android App, Hints At Plans Beyond News". TechCrunch. 3 Mar 2013. Retrieved 19 Apr 2013.
  6. ^ "Interview: We chat with the CEO of News360 for Windows 8". Neowin. 4 Nov 2012. Retrieved 19 Apr 2013.
  7. ^ "News360 Is the Wikipedia of News Apps". WindowsPhoneDaily.com. 27 May 2011. Retrieved 19 Apr 2013.
  8. ^ "News360 App Problems - Anyone else?". crackberry.com. June 12, 2015. Retrieved October 9, 2022.
  9. ^ "NEWS360 2.0 BRINGS WEB APP, UPDATES FOR IPAD AND HONEYCOMB". BGR. 10 Aug 2011. Retrieved 19 Apr 2013.
  10. ^ "PressReader aims to add more personalization to its digital news platform by acquiring News360". TechCrunch. 20 Aug 2019. Retrieved 3 Sep 2019.
  11. ^ "News360 delivers smarter news to your iPhone". VentureBeat. 20 Dec 2010. Retrieved 21 Mar 2013.
  12. ^ "DEMO: News360 takes personalized news feeds mobile". VentureBeat. 1 Mar 2011. Retrieved 21 Mar 2013.
  13. ^ "News360 now available for Honeycomb tablets". Android Central. 24 May 2011. Retrieved 21 Mar 2013.
  14. ^ "News360 for phones now available". Android Central. 7 Jul 2011. Retrieved 21 Mar 2013.
  15. ^ "Personalized News Reader News360 2.0 Arrives On iPhone". TechCrunch. 1 Nov 2011. Retrieved 21 Mar 2013.
  16. ^ "Improved News360 iPad App Learns Your News Habits, Wisely Consolidates". ABC News. 10 July 2012. Retrieved 21 Mar 2013.
  17. ^ "Showing Off a Tablet's Graphical Powers, Android Style". New York Times. 14 Nov 2012. Retrieved 21 Mar 2013.
  18. ^ "News360 Offers Publishers a Branded Presence". Wall Street Journal. 21 Sep 2012. Retrieved 21 Mar 2013.
  19. ^ "News360 Premium". www.linkedin.com. Retrieved 2019-04-10.
  20. ^ "The Long Quest for Personalization". News360 blog. 5 Apr 2011. Retrieved 21 Mar 2013.
  21. ^ "NEWS360 3.0 NOW AVAILABLE FOR IPHONE AND ANDROID SMARTPHONES [UPDATED]". BGR. 1 Nov 2011. Retrieved 21 Mar 2013.
  22. ^ "news360 Aims to Make News Social". Wall Street Journal TechEurope. 11 Aug 2011. Retrieved 19 Apr 2013.
  23. ^ "News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers - Marketing Land". Marketing Land. 2016-02-26. Retrieved 2018-05-07.
  24. ^ a b "News360 adds native ads to its free publisher analytics - MarTech Today". MarTech Today. 2016-05-05. Retrieved 2018-05-07.
  25. ^ "NativeAI Market Share and Web Usage Statistics". SimilarTech. Retrieved 2018-05-07.
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