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On March 22, 2024, [[Kendrick Lamar]] made a surprise appearance on [[Future (rapper)|Future]] and [[Metro Boomin]]'s collaborative studio album ''[[We Don't Trust You]]'' on the single "[[Like That (Future, Metro Boomin and Kendrick Lamar song)|Like That]]". His featured verse was a diss aimed at [[Drake (musician)|Drake]] and [[J. Cole]] in response to their single "[[First Person Shooter (song)|First Person Shooter]]". Cole rebutted "Like That" first with the polarizing "[[7 Minute Drill]]",<ref>{{Cite magazine |last=Zemler |first=Emily |date=2024-04-05 |title=J. Cole Responds to Kendrick Lamar Diss on Hard-Hitting '7 Minute Drill' |url=https://www.rollingstone.com/music/music-news/j-cole-kendrick-lamar-diss-response-7-minute-drill-1234999453/ |access-date=2024-05-02 |magazine=[[Rolling Stone]] |language=en-US |archive-date=April 5, 2024 |archive-url=https://web.archive.org/web/20240405065553/https://www.rollingstone.com/music/music-news/j-cole-kendrick-lamar-diss-response-7-minute-drill-1234999453/ |url-status=live }}</ref> which he later retracted and removed from streaming services.<ref>{{Cite magazine |last=Saponara |first=Michael |date=2024-04-08 |title=J. Cole Regrets His Kendrick Lamar Diss & Calls It 'the Lamest S–t' During Dreamville Fest: Watch |url=https://www.billboard.com/music/rb-hip-hop/j-cole-regrets-kendrick-lamar-diss-7-minute-drill-1235651302/ |access-date=2024-05-02 |magazine=[[Billboard (magazine)|Billboard]] |language=en-US |archive-date=April 30, 2024 |archive-url=https://web.archive.org/web/20240430215446/https://www.billboard.com/music/rb-hip-hop/j-cole-regrets-kendrick-lamar-diss-7-minute-drill-1235651302/ |url-status=live }}</ref><ref>{{Cite web |last=Horowitz |first=Steven J. |date=2024-04-12 |title=J. Cole Removes Kendrick Lamar Diss '7 Minute Drill' From Streaming Services |url=https://variety.com/2024/music/news/j-cole-7-minute-drill-removed-streaming-kendrick-lamar-diss-1235969657/ |access-date=2024-05-02 |website=[[Variety (magazine)|Variety]] |language=en-US |archive-date=April 22, 2024 |archive-url=https://web.archive.org/web/20240422205750/https://variety.com/2024/music/news/j-cole-7-minute-drill-removed-streaming-kendrick-lamar-diss-1235969657/ |url-status=live }}</ref>
On March 22, 2024, [[Kendrick Lamar]] made a surprise appearance on [[Future (rapper)|Future]] and [[Metro Boomin]]'s collaborative studio album ''[[We Don't Trust You]]'' on the single "[[Like That (Future, Metro Boomin and Kendrick Lamar song)|Like That]]". His featured verse was a diss aimed at [[Drake (musician)|Drake]] and [[J. Cole]] in response to their single "[[First Person Shooter (song)|First Person Shooter]]". Cole rebutted "Like That" first with the polarizing "[[7 Minute Drill]]",<ref>{{Cite magazine |last=Zemler |first=Emily |date=2024-04-05 |title=J. Cole Responds to Kendrick Lamar Diss on Hard-Hitting '7 Minute Drill' |url=https://www.rollingstone.com/music/music-news/j-cole-kendrick-lamar-diss-response-7-minute-drill-1234999453/ |access-date=2024-05-02 |magazine=[[Rolling Stone]] |language=en-US |archive-date=April 5, 2024 |archive-url=https://web.archive.org/web/20240405065553/https://www.rollingstone.com/music/music-news/j-cole-kendrick-lamar-diss-response-7-minute-drill-1234999453/ |url-status=live }}</ref> which he later retracted and removed from streaming services.<ref>{{Cite magazine |last=Saponara |first=Michael |date=2024-04-08 |title=J. Cole Regrets His Kendrick Lamar Diss & Calls It 'the Lamest S–t' During Dreamville Fest: Watch |url=https://www.billboard.com/music/rb-hip-hop/j-cole-regrets-kendrick-lamar-diss-7-minute-drill-1235651302/ |access-date=2024-05-02 |magazine=[[Billboard (magazine)|Billboard]] |language=en-US |archive-date=April 30, 2024 |archive-url=https://web.archive.org/web/20240430215446/https://www.billboard.com/music/rb-hip-hop/j-cole-regrets-kendrick-lamar-diss-7-minute-drill-1235651302/ |url-status=live }}</ref><ref>{{Cite web |last=Horowitz |first=Steven J. |date=2024-04-12 |title=J. Cole Removes Kendrick Lamar Diss '7 Minute Drill' From Streaming Services |url=https://variety.com/2024/music/news/j-cole-7-minute-drill-removed-streaming-kendrick-lamar-diss-1235969657/ |access-date=2024-05-02 |website=[[Variety (magazine)|Variety]] |language=en-US |archive-date=April 22, 2024 |archive-url=https://web.archive.org/web/20240422205750/https://variety.com/2024/music/news/j-cole-7-minute-drill-removed-streaming-kendrick-lamar-diss-1235969657/ |url-status=live }}</ref>


Drake offered two responses to "Like That". His first, "[[Push Ups (song)|Push Ups]]", was premiered by media personality [[DJ Akademiks]] after a low quality demo version that sampled "[[Get Money]]" by [[Junior M.A.F.I.A.]] was [[Music leak|leaked]].<ref>{{Cite magazine |last=Saponara |first=Michael |date=2024-04-14 |title=DJ Akademiks Premieres Alleged Diss Tracks From Drake and Rick Ross |url=https://www.billboard.com/music/rb-hip-hop/drake-diss-track-rick-ross-dj-akademiks-1235656329/ |access-date=2024-05-02 |magazine=[[Billboard (magazine)]] |language=en-US |archive-date=April 30, 2024 |archive-url=https://web.archive.org/web/20240430215302/https://www.billboard.com/music/rb-hip-hop/drake-diss-track-rick-ross-dj-akademiks-1235656329/ |url-status=live }}</ref> Throughout the song, Drake mocks Lamar's short stature and musical authenticity, all the while generating rumors of him being [[Extortion|extorted]] by his former label, [[Top Dawg Entertainment]].<ref>{{Cite web |last=Rose |first=Jordan |date=2024-04-13 |title=Breaking Down All of Drake's Shots at Kendrick (and Half the Rap Game) |url=https://www.complex.com/music/a/j-rose/breaking-down-all-of-drakes-shots-at-kendrick |access-date=2024-05-02 |website=[[Complex Networks|Complex]]|publisher=Complex Networks |language=en-us |archive-date=April 15, 2024 |archive-url=https://web.archive.org/web/20240415022114/https://www.complex.com/music/a/j-rose/breaking-down-all-of-drakes-shots-at-kendrick |url-status=live }}</ref>
Drake offered two responses to "Like That". His first, "[[Push Ups (song)|Push Ups]]", was premiered by media personality [[DJ Akademiks]] after a low quality demo version that sampled "[[Get Money]]" by [[Junior M.A.F.I.A.]] was [[Music leak|leaked]].<ref>{{Cite magazine |last=Saponara |first=Michael |date=2024-04-14 |title=DJ Akademiks Premieres Alleged Diss Tracks From Drake and Rick Ross |url=https://www.billboard.com/music/rb-hip-hop/drake-diss-track-rick-ross-dj-akademiks-1235656329/ |access-date=2024-05-02 |magazine=[[Billboard (magazine)|Billboard]] |language=en-US |archive-date=April 30, 2024 |archive-url=https://web.archive.org/web/20240430215302/https://www.billboard.com/music/rb-hip-hop/drake-diss-track-rick-ross-dj-akademiks-1235656329/ |url-status=live }}</ref> Throughout the song, Drake mocks Lamar's short stature and musical authenticity, all the while generating rumors of him being [[Extortion|extorted]] by his former label, [[Top Dawg Entertainment]].<ref>{{Cite web |last=Rose |first=Jordan |date=2024-04-13 |title=Breaking Down All of Drake's Shots at Kendrick (and Half the Rap Game) |url=https://www.complex.com/music/a/j-rose/breaking-down-all-of-drakes-shots-at-kendrick |access-date=2024-05-02 |website=[[Complex Networks|Complex]]|publisher=Complex Networks |language=en-us |archive-date=April 15, 2024 |archive-url=https://web.archive.org/web/20240415022114/https://www.complex.com/music/a/j-rose/breaking-down-all-of-drakes-shots-at-kendrick |url-status=live }}</ref>


The second response, "[[Taylor Made Freestyle]]", was released on Drake's social media accounts immediately after "Push Ups" was released to streaming platforms.<ref>{{Cite web |last=Ech |first=Joey |date=2024-04-20 |title=Drake Uses A.I. Tupac Shakur and Snoop Dogg Voices to Press Kendrick Lamar on New 'Taylor Made Freestyle' |url=https://www.xxlmag.com/drake-taylor-made-freestyle-kendrick-lamar/ |access-date=2024-05-02 |website=[[XXL (magazine)|XXL]] |language=en |archive-date=April 20, 2024 |archive-url=https://web.archive.org/web/20240420100007/https://www.xxlmag.com/drake-taylor-made-freestyle-kendrick-lamar/ |url-status=live }}</ref> The song used [[Generative artificial intelligence|AI-generated]] vocals of [[Tupac Shakur]] and [[Snoop Dogg]], two of Lamar's musical idols, to entice him to release his own response.<ref>{{cite magazine|url=https://www.billboard.com/music/music-news/drake-taylor-made-freestyle-kendrick-lamar-diss-track-ai-tupac-snoop-dogg-1235661905/|title=Drake Takes Aim at Kendrick Lamar With AI Tupac & Snoop Dogg Vocals on "Taylor Made Freestyle" Diss Track|last=Peters|first=Mitchell|magazine=[[Billboard (magazine)|Billboard]]|date=April 20, 2024|access-date=April 30, 2024|archive-date=April 23, 2024|archive-url=https://web.archive.org/web/20240423225528/https://www.billboard.com/music/music-news/drake-taylor-made-freestyle-kendrick-lamar-diss-track-ai-tupac-snoop-dogg-1235661905/|url-status=live}}</ref> He also questioned his friendship with singer-songwriter [[Taylor Swift]], whom the freestyle is named after.<ref>{{Cite web |last=McGahan |first=Michelle |date=2024-04-22 |title=Taylor Swift somehow entered the Drake and Kendrick Lamar feud |url=https://www.newsweek.com/taylor-swift-drake-kendrick-lamar-feud-1892948 |access-date=2024-05-02 |website=[[Newsweek]] |language=en |archive-date=April 30, 2024 |archive-url=https://web.archive.org/web/20240430212317/https://www.newsweek.com/taylor-swift-drake-kendrick-lamar-feud-1892948 |url-status=live }}</ref> Shakur's estate sent Drake a [[Cease and desist|cease and desist letter]] accusing him of violating the rapper's [[personality rights]] and abusing his legacy. They further claimed that the AI-generated vocals being used against Lamar, a "good friend" of the estate who respected Shakur publicly and privately, compounded the disrespect.<ref>{{Cite magazine |last=Donahue |first=Bill |date=2024-04-24 |title=Tupac Shakur's Estate Threatens to Sue Drake Over Diss Track Featuring AI-Generated Tupac Voice |url=https://www.billboard.com/pro/tupac-shakur-estate-drake-diss-track-ai-generated-voice/ |url-access=subscription |access-date=2024-05-02 |magazine=[[Billboard (magazine)|Billboard]] |language=en-US |archive-date=April 24, 2024 |archive-url=https://web.archive.org/web/20240424211554/https://www.billboard.com/pro/tupac-shakur-estate-drake-diss-track-ai-generated-voice/ |url-status=live }}</ref> Drake was ordered to remove the song from his social media accounts or face [[Lawsuit|litigation]]; he obliged to the former demand.<ref>{{Cite web |last1=Yang |first1=Angela |last2=Hamedy |first2=Saba |date=2024-04-26 |title=Drake pulls 'Taylor Made Freestyle' after Tupac estate threatens action for apparent use of AI voice |url=https://www.nbcnews.com/pop-culture/pop-culture-news/drake-pulls-taylor-made-freestyle-tupac-estate-threatens-action-appare-rcna149592 |access-date=2024-05-02 |website=[[NBC News]] |language=en |archive-date=May 2, 2024 |archive-url=https://web.archive.org/web/20240502034116/https://www.nbcnews.com/pop-culture/pop-culture-news/drake-pulls-taylor-made-freestyle-tupac-estate-threatens-action-appare-rcna149592 |url-status=live }}</ref>
The second response, "[[Taylor Made Freestyle]]", was released on Drake's social media accounts immediately after "Push Ups" was released to streaming platforms.<ref>{{Cite web |last=Ech |first=Joey |date=2024-04-20 |title=Drake Uses A.I. Tupac Shakur and Snoop Dogg Voices to Press Kendrick Lamar on New 'Taylor Made Freestyle' |url=https://www.xxlmag.com/drake-taylor-made-freestyle-kendrick-lamar/ |access-date=2024-05-02 |website=[[XXL (magazine)|XXL]] |language=en |archive-date=April 20, 2024 |archive-url=https://web.archive.org/web/20240420100007/https://www.xxlmag.com/drake-taylor-made-freestyle-kendrick-lamar/ |url-status=live }}</ref> The song used [[Generative artificial intelligence|AI-generated]] vocals of [[Tupac Shakur]] and [[Snoop Dogg]], two of Lamar's musical idols, to entice him to release his own response.<ref>{{cite magazine|url=https://www.billboard.com/music/music-news/drake-taylor-made-freestyle-kendrick-lamar-diss-track-ai-tupac-snoop-dogg-1235661905/|title=Drake Takes Aim at Kendrick Lamar With AI Tupac & Snoop Dogg Vocals on "Taylor Made Freestyle" Diss Track|last=Peters|first=Mitchell|magazine=[[Billboard (magazine)|Billboard]]|date=April 20, 2024|access-date=April 30, 2024|archive-date=April 23, 2024|archive-url=https://web.archive.org/web/20240423225528/https://www.billboard.com/music/music-news/drake-taylor-made-freestyle-kendrick-lamar-diss-track-ai-tupac-snoop-dogg-1235661905/|url-status=live}}</ref> He also questioned his friendship with singer-songwriter [[Taylor Swift]], whom the freestyle is named after.<ref>{{Cite web |last=McGahan |first=Michelle |date=2024-04-22 |title=Taylor Swift somehow entered the Drake and Kendrick Lamar feud |url=https://www.newsweek.com/taylor-swift-drake-kendrick-lamar-feud-1892948 |access-date=2024-05-02 |website=[[Newsweek]] |language=en |archive-date=April 30, 2024 |archive-url=https://web.archive.org/web/20240430212317/https://www.newsweek.com/taylor-swift-drake-kendrick-lamar-feud-1892948 |url-status=live }}</ref> Shakur's estate sent Drake a [[Cease and desist|cease and desist letter]] accusing him of violating the rapper's [[personality rights]] and abusing his legacy. They further claimed that the AI-generated vocals being used against Lamar, a "good friend" of the estate who respected Shakur publicly and privately, compounded the disrespect.<ref>{{Cite magazine |last=Donahue |first=Bill |date=2024-04-24 |title=Tupac Shakur's Estate Threatens to Sue Drake Over Diss Track Featuring AI-Generated Tupac Voice |url=https://www.billboard.com/pro/tupac-shakur-estate-drake-diss-track-ai-generated-voice/ |url-access=subscription |access-date=2024-05-02 |magazine=[[Billboard (magazine)|Billboard]] |language=en-US |archive-date=April 24, 2024 |archive-url=https://web.archive.org/web/20240424211554/https://www.billboard.com/pro/tupac-shakur-estate-drake-diss-track-ai-generated-voice/ |url-status=live }}</ref> Drake was ordered to remove the song from his social media accounts or face [[Lawsuit|litigation]]; he obliged to the former demand.<ref>{{Cite web |last1=Yang |first1=Angela |last2=Hamedy |first2=Saba |date=2024-04-26 |title=Drake pulls 'Taylor Made Freestyle' after Tupac estate threatens action for apparent use of AI voice |url=https://www.nbcnews.com/pop-culture/pop-culture-news/drake-pulls-taylor-made-freestyle-tupac-estate-threatens-action-appare-rcna149592 |access-date=2024-05-02 |website=[[NBC News]] |language=en |archive-date=May 2, 2024 |archive-url=https://web.archive.org/web/20240502034116/https://www.nbcnews.com/pop-culture/pop-culture-news/drake-pulls-taylor-made-freestyle-tupac-estate-threatens-action-appare-rcna149592 |url-status=live }}</ref>
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Per a ''[[Complex Networks|Complex]]'' assessment, which graded the song's lyrics, presentation, quality and overall effectiveness, "Euphoria" received a score of 42 out of 50 (84%). Its examiner, Peter A. Berry, concluded that the song is a "bit too sprawling" for its own good, and the production is "kinda [[List of Generation Z slang#mid|mid]]," but it ultimately offers a "potent mix of skill, viciousness, and humor that would be hard for anyone to overcome."<ref name=Complex>{{Cite web |last=Berry |first=Peter A. |date=May 1, 2024 |title=Grading Kendrick Lamar's "Euphoria" Drake Diss |url=https://www.complex.com/music/a/peter-a-berry/kendrick-lamar-euphoria-review-grading |access-date=May 1, 2024 |website=[[Complex Networks|Complex]] |language=en-us}}</ref>
Per a ''[[Complex Networks|Complex]]'' assessment, which graded the song's lyrics, presentation, quality and overall effectiveness, "Euphoria" received a score of 42 out of 50 (84%). Its examiner, Peter A. Berry, concluded that the song is a "bit too sprawling" for its own good, and the production is "kinda [[List of Generation Z slang#mid|mid]]," but it ultimately offers a "potent mix of skill, viciousness, and humor that would be hard for anyone to overcome."<ref name=Complex>{{Cite web |last=Berry |first=Peter A. |date=May 1, 2024 |title=Grading Kendrick Lamar's "Euphoria" Drake Diss |url=https://www.complex.com/music/a/peter-a-berry/kendrick-lamar-euphoria-review-grading |access-date=May 1, 2024 |website=[[Complex Networks|Complex]] |language=en-us}}</ref>


Vivian Medithi of ''[[The Fader]]'' described "Euphoria" as a standout rap song and a "dynamic study in hating."<ref>{{Cite web |last=Medithi |first=Vivian |date=May 1, 2024 |title=Rap Blog: Kendrick Lamar has some advice for Drake |url=https://www.thefader.com/2024/05/01/rap-blog-kendrick-lamar-drake-euphoria-review |access-date=May 1, 2024 |website=[[The Fader]] |language=en |archive-date=May 1, 2024 |archive-url=https://web.archive.org/web/20240501133336/http://www.thefader.com/2024/05/01/rap-blog-kendrick-lamar-drake-euphoria-review |url-status=live }}</ref> ''[[Rolling Stone]]''<nowiki/>'s Andre Gee was impressed at how Lamar sounded like a "seasoned vet" despite the song being his first official diss record. He noted that, while many of Lamar's criticisms had been expressed before, "the ''way'' he lobs his insults makes it a [[wikt:haymaker|haymaker]]," concluding that the track was an "eruption of disdain" for Drake.<ref name=":1">{{Cite magazine |last=Gee |first=Andre |date=2024-04-30 |title=Kendrick Did Everything He Needed to on 'Euphoria' |url=https://www.rollingstone.com/music/music-features/kendrick-drake-diss-euphoria-review-1235012843/ |access-date=2024-05-01 |magazine=[[Rolling Stone]] |language=en-US |archive-date=April 30, 2024 |archive-url=https://web.archive.org/web/20240430232055/https://www.rollingstone.com/music/music-features/kendrick-drake-diss-euphoria-review-1235012843/ |url-status=live }}</ref> Angel Diaz, writing for ''[[Billboard (magazine)|Billboard]]'', called the song "six minutes and 23 seconds of pure, unadulterated hate." Diaz felt that Lamar's response was "well worth the wait," praising its dense lyricism and opining that Drake's diss tracks up to that point had not "hit as hard" as "Like That" and "Euphoria".<ref name=":0">{{Cite magazine |last=Diaz |first=Angel |date=April 30, 2024 |title=Kendrick Lamar's Response Was Worth the Wait |url=https://www.billboard.com/music/rb-hip-hop/kendrick-lamar-euphoria-drake-response-review-1235669729/ |url-status=live |archive-url=https://web.archive.org/web/20240430215316/https://www.billboard.com/music/rb-hip-hop/kendrick-lamar-euphoria-drake-response-review-1235669729/ |archive-date=April 30, 2024 |access-date=April 30, 2024 |magazine=[[Billboard (magazine)]] |language=en-US}}</ref>
Vivian Medithi of ''[[The Fader]]'' described "Euphoria" as a standout rap song and a "dynamic study in hating."<ref>{{Cite web |last=Medithi |first=Vivian |date=May 1, 2024 |title=Rap Blog: Kendrick Lamar has some advice for Drake |url=https://www.thefader.com/2024/05/01/rap-blog-kendrick-lamar-drake-euphoria-review |access-date=May 1, 2024 |website=[[The Fader]] |language=en |archive-date=May 1, 2024 |archive-url=https://web.archive.org/web/20240501133336/http://www.thefader.com/2024/05/01/rap-blog-kendrick-lamar-drake-euphoria-review |url-status=live }}</ref> ''[[Rolling Stone]]''<nowiki/>'s Andre Gee was impressed at how Lamar sounded like a "seasoned vet" despite the song being his first official diss record. He noted that, while many of Lamar's criticisms had been expressed before, "the ''way'' he lobs his insults makes it a [[wikt:haymaker|haymaker]]," concluding that the track was an "eruption of disdain" for Drake.<ref name=":1">{{Cite magazine |last=Gee |first=Andre |date=2024-04-30 |title=Kendrick Did Everything He Needed to on 'Euphoria' |url=https://www.rollingstone.com/music/music-features/kendrick-drake-diss-euphoria-review-1235012843/ |access-date=2024-05-01 |magazine=[[Rolling Stone]] |language=en-US |archive-date=April 30, 2024 |archive-url=https://web.archive.org/web/20240430232055/https://www.rollingstone.com/music/music-features/kendrick-drake-diss-euphoria-review-1235012843/ |url-status=live }}</ref> Angel Diaz, writing for ''[[Billboard (magazine)|Billboard]]'', called the song "six minutes and 23 seconds of pure, unadulterated hate." Diaz felt that Lamar's response was "well worth the wait," praising its dense lyricism and opining that Drake's diss tracks up to that point had not "hit as hard" as "Like That" and "Euphoria".<ref name=":0">{{Cite magazine |last=Diaz |first=Angel |date=April 30, 2024 |title=Kendrick Lamar's Response Was Worth the Wait |url=https://www.billboard.com/music/rb-hip-hop/kendrick-lamar-euphoria-drake-response-review-1235669729/ |url-status=live |archive-url=https://web.archive.org/web/20240430215316/https://www.billboard.com/music/rb-hip-hop/kendrick-lamar-euphoria-drake-response-review-1235669729/ |archive-date=April 30, 2024 |access-date=April 30, 2024 |magazine=[[Billboard (magazine)|Billboard]] |language=en-US}}</ref>


In less favorable reviews, ''[[Pitchfork (website)|Pitchfork]]''<nowiki/>'s Alphonse Pierre felt that "Euphoria" lacked a "knockout blow" that could have pushed Lamar's feud with Drake past "fleeting spectacle". Pierre felt that the track was substandard to other disses like [[Nas]]' "[[Ether (song)|Ether]]", especially on the matter of what Pierre perceived as "gay jokes" in "Euphoria". Pierre also commented negatively on the song's production, especially believing that the track has "the worst beat switch-ups you'll hear all year."<ref>{{Cite web |last=Pierre |first=Alphonse |date=April 30, 2024 |title=Kendrick Lamar: "euphoria" |url=https://pitchfork.com/reviews/tracks/kendrick-lamar-euphoria/ |access-date=April 30, 2024 |website=[[Pitchfork (website)|Pitchfork]] |language=en-US |archive-date=April 30, 2024 |archive-url=https://web.archive.org/web/20240430222241/https://pitchfork.com/reviews/tracks/kendrick-lamar-euphoria/ |url-status=live }}</ref> Ben Beaumont-Thomas for ''[[The Guardian]]'' similarly wrote that for someone whose artistry "rests on his self-presentation as flawed but enlightened," Lamar demeaned himself with the usage of "outright" [[Misogyny|misogynistic]] and [[Homophobia|homophobic]] lyrics; particularly the usage of the term [[wikt:dickrider|dickrider]] to describe Drake's [[October's Very Own|OVO]] labelmates. Beaumont-Thomas also criticized the production, describing the beat as "blah even if Lamar does ride it with skill and animation."<ref>{{Cite news |last=Beaumont-Thomas |first=Ben |date=2024-05-01 |title='You a scam artist': the most brutal moments in Kendrick Lamar's Drake diss track |url=https://www.theguardian.com/music/2024/may/01/euphoria-most-brutal-moments-in-kendrick-lamar-drake-diss-track |access-date=2024-05-01 |work=The Guardian |language=en-GB |issn=0261-3077 |archive-date=May 1, 2024 |archive-url=https://web.archive.org/web/20240501135423/https://www.theguardian.com/music/2024/may/01/euphoria-most-brutal-moments-in-kendrick-lamar-drake-diss-track |url-status=live }}</ref>
In less favorable reviews, ''[[Pitchfork (website)|Pitchfork]]''<nowiki/>'s Alphonse Pierre felt that "Euphoria" lacked a "knockout blow" that could have pushed Lamar's feud with Drake past "fleeting spectacle". Pierre felt that the track was substandard to other disses like [[Nas]]' "[[Ether (song)|Ether]]", especially on the matter of what Pierre perceived as "gay jokes" in "Euphoria". Pierre also commented negatively on the song's production, especially believing that the track has "the worst beat switch-ups you'll hear all year."<ref>{{Cite web |last=Pierre |first=Alphonse |date=April 30, 2024 |title=Kendrick Lamar: "euphoria" |url=https://pitchfork.com/reviews/tracks/kendrick-lamar-euphoria/ |access-date=April 30, 2024 |website=[[Pitchfork (website)|Pitchfork]] |language=en-US |archive-date=April 30, 2024 |archive-url=https://web.archive.org/web/20240430222241/https://pitchfork.com/reviews/tracks/kendrick-lamar-euphoria/ |url-status=live }}</ref> Ben Beaumont-Thomas for ''[[The Guardian]]'' similarly wrote that for someone whose artistry "rests on his self-presentation as flawed but enlightened," Lamar demeaned himself with the usage of "outright" [[Misogyny|misogynistic]] and [[Homophobia|homophobic]] lyrics; particularly the usage of the term [[wikt:dickrider|dickrider]] to describe Drake's [[October's Very Own|OVO]] labelmates. Beaumont-Thomas also criticized the production, describing the beat as "blah even if Lamar does ride it with skill and animation."<ref>{{Cite news |last=Beaumont-Thomas |first=Ben |date=2024-05-01 |title='You a scam artist': the most brutal moments in Kendrick Lamar's Drake diss track |url=https://www.theguardian.com/music/2024/may/01/euphoria-most-brutal-moments-in-kendrick-lamar-drake-diss-track |access-date=2024-05-01 |work=The Guardian |language=en-GB |issn=0261-3077 |archive-date=May 1, 2024 |archive-url=https://web.archive.org/web/20240501135423/https://www.theguardian.com/music/2024/may/01/euphoria-most-brutal-moments-in-kendrick-lamar-drake-diss-track |url-status=live }}</ref>
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"Euphoria" was the subject of extensive press attention following its release. New Ho King, a Chinese restaurant located in [[Chinatown, Toronto|Toronto's Chinatown]] neighborhood, was flooded with five-star reviews on [[Google Maps]] after it was mentioned in the track.<ref>{{Cite web |last=Rettig |first=James |date=2024-05-02 |title=Toronto Restaurant New Ho King Flooded With Attention After Kendrick Lamar's Drake Diss Track |url=https://www.stereogum.com/2261910/toronto-restaurant-new-ho-king-flooded-with-attention-after-kendrick-lamars-drake-diss-track/news/ |access-date=2024-05-02 |website=Stereogum |language=en}}</ref><ref>{{cite web|url=https://www.vibe.com/news/entertainment/kendrick-lamar-euphoria-toronto-chinese-restaraunt-1234875300/ |title=Kendrick Lamar's "Euphoria" Sends Toronto Chinese {{sic|Restaraunt|nolink=y}} Into A Frenzy |website=[[Vibe (magazine)|Vibe]] |date=May 2, 2024 |access-date=May 5, 2024 |first=Marc |last=Griffin}}</ref>
"Euphoria" was the subject of extensive press attention following its release. New Ho King, a Chinese restaurant located in [[Chinatown, Toronto|Toronto's Chinatown]] neighborhood, was flooded with five-star reviews on [[Google Maps]] after it was mentioned in the track.<ref>{{Cite web |last=Rettig |first=James |date=2024-05-02 |title=Toronto Restaurant New Ho King Flooded With Attention After Kendrick Lamar's Drake Diss Track |url=https://www.stereogum.com/2261910/toronto-restaurant-new-ho-king-flooded-with-attention-after-kendrick-lamars-drake-diss-track/news/ |access-date=2024-05-02 |website=Stereogum |language=en}}</ref><ref>{{cite web|url=https://www.vibe.com/news/entertainment/kendrick-lamar-euphoria-toronto-chinese-restaraunt-1234875300/ |title=Kendrick Lamar's "Euphoria" Sends Toronto Chinese {{sic|Restaraunt|nolink=y}} Into A Frenzy |website=[[Vibe (magazine)|Vibe]] |date=May 2, 2024 |access-date=May 5, 2024 |first=Marc |last=Griffin}}</ref>


[[Joe Biden]]'s [[Joe Biden 2024 presidential campaign|2024 presidential campaign team]] used "Euphoria" in a video against his opponent, [[Donald Trump]], overlaying edited lyrics criticizing Trump's behavior: "I hate the way that you walk over [[women's rights]], the way that you talk about [[Immigration to the United States|immigrants]]. I hate the way that you dress, I hate the way that you sneak diss on [[Truth Social]]."<ref>{{Cite magazine |last=Saponara |first=Michael |date=2024-05-08 |title=Joe Biden's Campaign Disses Donald Trump Using Kendrick Lamar 'Euphoria' Lyrics |url=https://www.billboard.com/music/rb-hip-hop/joe-biden-campaign-disses-donald-trump-kendrick-lamar-euphoria-1235677089/ |access-date=2024-05-09 |magazine=[[Billboard (magazine)]] |language=en-US}}</ref>
[[Joe Biden]]'s [[Joe Biden 2024 presidential campaign|2024 presidential campaign team]] used "Euphoria" in a video against his opponent, [[Donald Trump]], overlaying edited lyrics criticizing Trump's behavior: "I hate the way that you walk over [[women's rights]], the way that you talk about [[Immigration to the United States|immigrants]]. I hate the way that you dress, I hate the way that you sneak diss on [[Truth Social]]."<ref>{{Cite magazine |last=Saponara |first=Michael |date=2024-05-08 |title=Joe Biden's Campaign Disses Donald Trump Using Kendrick Lamar 'Euphoria' Lyrics |url=https://www.billboard.com/music/rb-hip-hop/joe-biden-campaign-disses-donald-trump-kendrick-lamar-euphoria-1235677089/ |access-date=2024-05-09 |magazine=[[Billboard (magazine)|Billboard]] |language=en-US}}</ref>


American wrestler [[CM Punk]] referenced "Euphoria" to [[Drew McIntyre]] on a ''[[WWE Raw|Monday Night Raw]]'' episode, saying "You hate the way I walk, you hate the way I talk, the way I dress."<ref>{{cite news |last1=Lambert |first1=Jeremy |title=CM Punk Shares Diss Video Aimed At Drew McIntyre Titled 'EuPhilia' |url=https://www.fightful.com/wrestling/cm-punk-shares-diss-video-aimed-drew-mcintyre-titled-euphilia-0 |access-date=28 June 2024 |work=[[Fightful]] |language=en}}</ref>
American wrestler [[CM Punk]] referenced "Euphoria" to [[Drew McIntyre]] on a ''[[WWE Raw|Monday Night Raw]]'' episode, saying "You hate the way I walk, you hate the way I talk, the way I dress."<ref>{{cite news |last1=Lambert |first1=Jeremy |title=CM Punk Shares Diss Video Aimed At Drew McIntyre Titled 'EuPhilia' |url=https://www.fightful.com/wrestling/cm-punk-shares-diss-video-aimed-drew-mcintyre-titled-euphilia-0 |access-date=28 June 2024 |work=[[Fightful]] |language=en}}</ref>

Revision as of 23:15, 1 July 2024

"Euphoria"
Single by Kendrick Lamar
ReleasedApril 30, 2024 (2024-04-30)
RecordedApril 2024
Genre
Length6:24
LabelInterscope
Songwriter(s)
Producer(s)
Kendrick Lamar singles chronology
"Like That"
(2024) 		"Euphoria"
(2024) 		"Meet the Grahams"
(2024)
Audio video
"Euphoria" on YouTube

"Euphoria" is a diss track written and recorded by American rapper Kendrick Lamar, in response to Canadian rapper Drake's single "Push Ups" and his independently released song "Taylor Made Freestyle". It was unexpectedly released on April 30, 2024, via Interscope Records, initially as a YouTube exclusive before being released to streaming platforms hours later. "Euphoria" takes its name from the American teen drama series of the same name, of which Drake serves as an executive producer.

The song was produced by Cardo and Kyro, with additional work from Johnny Juliano, Sounwave, and Yung Exclusive. Its extended introduction contains a sample of Teddy Pendergrass's 1981 song "You're My Latest, My Greatest Inspiration". "Euphoria" was met with generally positive reviews from music critics, who praised its humorous yet hateful tone, Lamar's versatile performance, and complex entendres. "Euphoria" broke the single-day streaming record for a hip hop song in 2024.

Background

Further information: Drake–Kendrick Lamar feud

On March 22, 2024, Kendrick Lamar made a surprise appearance on Future and Metro Boomin's collaborative studio album We Don't Trust You on the single "Like That". His featured verse was a diss aimed at Drake and J. Cole in response to their single "First Person Shooter". Cole rebutted "Like That" first with the polarizing "7 Minute Drill",[2] which he later retracted and removed from streaming services.[3][4]

Drake offered two responses to "Like That". His first, "Push Ups", was premiered by media personality DJ Akademiks after a low quality demo version that sampled "Get Money" by Junior M.A.F.I.A. was leaked.[5] Throughout the song, Drake mocks Lamar's short stature and musical authenticity, all the while generating rumors of him being extorted by his former label, Top Dawg Entertainment.[6]

The second response, "Taylor Made Freestyle", was released on Drake's social media accounts immediately after "Push Ups" was released to streaming platforms.[7] The song used AI-generated vocals of Tupac Shakur and Snoop Dogg, two of Lamar's musical idols, to entice him to release his own response.[8] He also questioned his friendship with singer-songwriter Taylor Swift, whom the freestyle is named after.[9] Shakur's estate sent Drake a cease and desist letter accusing him of violating the rapper's personality rights and abusing his legacy. They further claimed that the AI-generated vocals being used against Lamar, a "good friend" of the estate who respected Shakur publicly and privately, compounded the disrespect.[10] Drake was ordered to remove the song from his social media accounts or face litigation; he obliged to the former demand.[11]

Composition

"Euphoria" begins with a sample which was revealed to be a reversed audio clip from The Wiz, a 1978 remake of The Wizard of Oz starring Michael Jackson (who Drake has often compared himself to), in which Richard Pryor, who plays the titular Wiz, states "Everything they say about me is true. I'm a phony."[12] After this, the song starts out "softly" with Lamar waiting until the final line of the first verse to directly address Drake. The song's intro builds around a sample of Teddy Pendergrass's song "You're My Latest, My Greatest Inspiration". Lamar talks about a "paranoid", "pathetic", and "spiraling" master manipulator "fabricating stories on the family front".[13] The beat then picks up as the delivery gets "sharper", while the rapper makes references to Drake's name ("Draco Pistol"), as well as the previous diss track "Taylor Made".[14]

Lamar later mentions Drake and J. Cole by name, criticizes Drake's parenting, and references "The Story of Adidon", a 2018 diss track by Pusha T aimed against Drake in the context of fatherhood.[14] In other instances, he accuses Drake of being a "scam artist" and namedrops artists such as YNW Melly, Gunna, Daft Punk, Lil Yachty, and Sexyy Red.[15] Lamar also accuses Drake of sending a cease and desist letter to prevent the release of "Like That": "Try cease and desist on the 'Like That' record / Ho, what? You ain't like that record?" Further references in the song include Drake's Meek Mill diss track "Back to Back".[16]

Release and promotion

"Euphoria" was first released YouTube on Tuesday, April 30, 2024, with no prior announcement. It was published on the platform at approximately 8:24 a.m. PT, which many alluded was a nod to the basketball player Kobe Bryant; he was a shooting guard for the Los Angeles Lakers under the jersey numbers 8 and 24.[17] Hours after its YouTube launch, "Euphoria" was made available on music streaming services through Interscope Records. Brian Zisook, co-founder of Audiomack, noted that the song is Lamar's first release under a new direct licensing agreement with Interscope following his departure from Top Dawg Entertainment (under a joint deal with Aftermath Entertainment and Interscope); Lamar's own creative communications company, PGLang, is reportedly not involved in the deal.[18]

Its cover art is a screenshot of the Merriam-Webster online dictionary.[19] Journalists believe that its title is also a reference to the American television series of the same name.[20] Drake is one of the series' executive producers, which has been a subject of controversy for its use of mature content, including sexual material, amongst its teenage characters.[21]

Critical reception

Per a Complex assessment, which graded the song's lyrics, presentation, quality and overall effectiveness, "Euphoria" received a score of 42 out of 50 (84%). Its examiner, Peter A. Berry, concluded that the song is a "bit too sprawling" for its own good, and the production is "kinda mid," but it ultimately offers a "potent mix of skill, viciousness, and humor that would be hard for anyone to overcome."[22]

Vivian Medithi of The Fader described "Euphoria" as a standout rap song and a "dynamic study in hating."[23] Rolling Stone's Andre Gee was impressed at how Lamar sounded like a "seasoned vet" despite the song being his first official diss record. He noted that, while many of Lamar's criticisms had been expressed before, "the way he lobs his insults makes it a haymaker," concluding that the track was an "eruption of disdain" for Drake.[24] Angel Diaz, writing for Billboard, called the song "six minutes and 23 seconds of pure, unadulterated hate." Diaz felt that Lamar's response was "well worth the wait," praising its dense lyricism and opining that Drake's diss tracks up to that point had not "hit as hard" as "Like That" and "Euphoria".[25]

In less favorable reviews, Pitchfork's Alphonse Pierre felt that "Euphoria" lacked a "knockout blow" that could have pushed Lamar's feud with Drake past "fleeting spectacle". Pierre felt that the track was substandard to other disses like Nas' "Ether", especially on the matter of what Pierre perceived as "gay jokes" in "Euphoria". Pierre also commented negatively on the song's production, especially believing that the track has "the worst beat switch-ups you'll hear all year."[26] Ben Beaumont-Thomas for The Guardian similarly wrote that for someone whose artistry "rests on his self-presentation as flawed but enlightened," Lamar demeaned himself with the usage of "outright" misogynistic and homophobic lyrics; particularly the usage of the term dickrider to describe Drake's OVO labelmates. Beaumont-Thomas also criticized the production, describing the beat as "blah even if Lamar does ride it with skill and animation."[27]

Impact

"Euphoria" was the subject of extensive press attention following its release. New Ho King, a Chinese restaurant located in Toronto's Chinatown neighborhood, was flooded with five-star reviews on Google Maps after it was mentioned in the track.[28][29]

Joe Biden's 2024 presidential campaign team used "Euphoria" in a video against his opponent, Donald Trump, overlaying edited lyrics criticizing Trump's behavior: "I hate the way that you walk over women's rights, the way that you talk about immigrants. I hate the way that you dress, I hate the way that you sneak diss on Truth Social."[30]

American wrestler CM Punk referenced "Euphoria" to Drew McIntyre on a Monday Night Raw episode, saying "You hate the way I walk, you hate the way I talk, the way I dress."[31]

Commercial performance

"Euphoria" reached number one on the US Spotify charts, as well as number one on the US Apple Music and global music charts. It debuted at number 11 on the Billboard Hot 100, before reaching a new peak at number 3 the following week on the chart.[32][33]

Personnel

Charts

Chart performance for "Euphoria"
Chart (2024) Peak
position
Australia (ARIA)[34] 8
Australia Hip Hop/R&B (ARIA)[35] 2
Austria (Ö3 Austria Top 40)[36] 32
Canada (Canadian Hot 100)[37] 5
Czech Republic (Singles Digitál Top 100)[38] 38
Denmark (Tracklisten)[39] 22
Finland (Suomen virallinen lista)[40] 33
France (SNEP)[41] 76
Germany (GfK)[42] 46
Global 200 (Billboard)[43] 4
Greece International (IFPI)[44] 6
Iceland (Plötutíðindi)[45] 4
India (IMI)[46] 10
Ireland (IRMA)[47] 13
Latvia (LAIPA)[48] 5
Lithuania (AGATA)[49] 6
Luxembourg (Billboard)[50] 7
MENA (IFPI)[51] 3
Netherlands (Single Top 100)[52] 39
New Zealand (Recorded Music NZ)[53] 5
Nigeria (TurnTable Top 100)[54] 71
Norway (VG-lista)[55] 22
Poland (Polish Streaming Top 100)[56] 46
Portugal (AFP)[57] 7
Saudi Arabia (IFPI)[58] 4
Singapore (RIAS)[59] 20
Slovakia (Singles Digitál Top 100)[60] 17
South Africa (TOSAC)[61] 2
Sweden (Sverigetopplistan)[62] 26
Switzerland (Schweizer Hitparade)[63] 13
UAE (IFPI)[64] 3
UK Singles (OCC)[65] 11
UK Hip Hop/R&B (OCC)[66] 2
US Billboard Hot 100[67] 3
US Hot R&B/Hip-Hop Songs (Billboard)[68] 3
US Rhythmic (Billboard)[69] 39

References

  1. ^ Pareles, Jon; Zoladz, Lindsay (May 3, 2024). "Kendrick Lamar Gets Inspired (by Drake), and 9 More New Songs". The New York Times. Retrieved June 8, 2024.
  2. ^ Zemler, Emily (April 5, 2024). "J. Cole Responds to Kendrick Lamar Diss on Hard-Hitting '7 Minute Drill'". Rolling Stone. Archived from the original on April 5, 2024. Retrieved May 2, 2024.
  3. ^ Saponara, Michael (April 8, 2024). "J. Cole Regrets His Kendrick Lamar Diss & Calls It 'the Lamest S–t' During Dreamville Fest: Watch". Billboard. Archived from the original on April 30, 2024. Retrieved May 2, 2024.
  4. ^ Horowitz, Steven J. (April 12, 2024). "J. Cole Removes Kendrick Lamar Diss '7 Minute Drill' From Streaming Services". Variety. Archived from the original on April 22, 2024. Retrieved May 2, 2024.
  5. ^ Saponara, Michael (April 14, 2024). "DJ Akademiks Premieres Alleged Diss Tracks From Drake and Rick Ross". Billboard. Archived from the original on April 30, 2024. Retrieved May 2, 2024.
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