Revision as of 04:11, 20 February 2024

Pete Guelli

Pete Guelli (born December 28^th, 1964) is an American sports executive serving as the Chief Business Officer of the New York Giants franchise of the National Football League. Prior to that post, Guelli spent 10 years with the Charlotte Hornets of the National Basketball Association in the role of Chief Operating Officer. He began his sports career with the Buffalo Bills where he worked from 1999-2009 and served as the Senior Vice President of Business Ventures. Guelli is also a minority owner of NJ/NY Gotham FC of the NWSL since 2022.

Career

Buffalo Bills

Guelli began his sports career with the Bills initially in 1998 to oversee the teams expansion into the Rochester, NY market as well as the movement of teams training camp from Fredonia College to St. John Fisher University. The training camp quickly became a model for the rest of the National Football League. Guelli was eventually elevated to Sr. Vice President of Business Ventures for the organization overseeing all of the organizations revenue generating properties and the regionalization of the teams business efforts. During Guelli’s tenure the team experienced record business growth.

Charlotte Bobcats/Hornets

In 2009 Guelli was recruited to become the Executive Vice President, Chief Marketing & Sales Officer of the then Charlotte Bobcats. There he led the transition of team ownership from Bob Johnson to Michael Jordan.^[1] Jordan was the first former player to become the majority owner of an NBA team. Under Jordan’s leadership, Guelli rebuilt the entire business operation turning around years of operating losses experienced under previous ownership.^[2]^[3] Jordan eventually promoted Guelli to Chief Operating Officer. In 2014, Guelli spearheaded the organizations rebrand back to the Hornets.^[4]^[5] Widely considered one of most successful rebrands in professional sports, the return of the Hornets name led to unprecedented business success for the team. During his career with the franchise he also led efforts to secure a new television rights deal, oversaw the launch of the organizations G League team, led the teams participation in the NBA Global Games in China, oversaw the renovation of the Spectrum Center and managed a successful bid to host the NBA All-Star Game 2019.^[6]^[7] Guelli also served as the President of the Hornets Charitable Foundation focused on community investment in Charlotte.

New York Football Giants

In 2019 Guelli was recruited by team owners John Mara and Steve Tisch to become the first Chief Commercial Officer for the New York Giants to oversee and modernize the teams business operations.^[8] The Giants are one the 10 most valuable sports franchises in the world positioned in the NFL’s largest market. During his tenure the Giants have already undergone a digital business transformation, established a business intelligence and analytics department, launched new branding initiatives including the return of team’s classic uniforms and established marketing efforts into the Hispanic community.^[9] The organization also created a new and exclusive partnership with DraftKings in the sports betting space and were the first team in the NFL to create a cryptocurrency deal.^[10]^[11] Guelli also negotiated to bring Giants legend Eli Manning back into the organization and developed the Eli Manning Show which won a New York Emmy® award in 2021.^[12]

NJ/NY Gotham FC

Guelli became a minority owner in NJ/NY Gotham FC of the NWSL in 2022.^[13] He was announced as a new investor along with New York Giants legend Eli Manning. He joined a group of high profile investors that include Kevin Durant, Rich Kleiman, Sue Bird and Carli Lloyd. The team has been owned by New Jersey Governor Phil Murphy and his wife Tammy since 2007 when it was founded as Jersey Sky Blue. The Tisch family, which co-owns the New York Giants became minority investors in the team in November of 2023. Gotham FC won their first NWSL championship on November 11th, 2023 with a 2-1 victory over the OL Reign.

^ "Michael Jordan and Pete Guelli". Michael Jordan and Pete Guelli -. Archived from the original on 2024-02-20. Retrieved 2024-02-20.
^ DiVeronica, Jeff. "Pete Guelli helps the Hornets' NBA business buzz in Charlotte". Democrat and Chronicle. Archived from the original on 2023-02-05. Retrieved 2024-02-20.
^ PERALTA, KATHERINE (2016-10-28). "The Charlotte Hornets: NBA's biggest comeback franchise?". The Charlotte Observer.{{cite web}}: CS1 maint: url-status (link)
^ "Jordan unveils new Hornets logos for next season". ESPN.com. Archived from the original on 2024-02-20. Retrieved 2024-02-20.
^ Penny, Austin. "The Bugs Are Back in Town: Charlotte Prepares to Renew Love Affair with Hornets". Bleacher Report. Archived from the original on 2015-10-18. Retrieved 2024-02-20.
^ JANES, THEODEN (2019-10-14). "What's the big deal with the Hornets' new $7 million scoreboard?". The Charlotte Observer.
^ "Hornets get their worldwide moment with China exhibition | Sporting News Australia". www.sportingnews.com. 2015-10-10. Archived from the original on 2024-02-20. Retrieved 2024-02-20.
^ PERALTA, KATHERINE (2019-04-25). "Hornets exec to leave Charlotte for a role with the New York Giants". The Charlotte Observer.{{cite web}}: CS1 maint: url-status (link)
^ Stapleton, Art. "Together Blue: NY Giants reinvigorate their business on, off field with unifying makeover". New Jersey Herald. Retrieved 2024-02-20.
^ Young, Jabari (2020-09-16). "DraftKings, New York Giants agree to exclusive sports betting deal". CNBC. Archived from the original on 2022-12-09. Retrieved 2024-02-20.
^ Dunleavy, Ryan (2021-05-05). "Giants become NFL's first team with cryptocurrency deal". Archived from the original on 2022-10-15. Retrieved 2024-02-20.
^ NJ.com, Mike Rosenstein | NJ Advance Media for (2021-10-01). "Ex-Giants star Eli Manning expands his growing media empire". nj. Retrieved 2024-02-20.
^ Lindner, Linda (2022-08-10). "New York Giants legends Eli Manning and Pete Guelli are now owners of NJ/NY Gotham FC". ROI-NJ. Archived from the original on 2023-12-06. Retrieved 2024-02-20.

[1] "Michael Jordan and Pete Guelli". Michael Jordan and Pete Guelli -. Archived from the original on 2024-02-20. Retrieved 2024-02-20.

[2] DiVeronica, Jeff. "Pete Guelli helps the Hornets' NBA business buzz in Charlotte". Democrat and Chronicle. Archived from the original on 2023-02-05. Retrieved 2024-02-20.

[3] PERALTA, KATHERINE (2016-10-28). "The Charlotte Hornets: NBA's biggest comeback franchise?". The Charlotte Observer.{{cite web}}: CS1 maint: url-status (link)

[4] "Jordan unveils new Hornets logos for next season". ESPN.com. Archived from the original on 2024-02-20. Retrieved 2024-02-20.

[5] Penny, Austin. "The Bugs Are Back in Town: Charlotte Prepares to Renew Love Affair with Hornets". Bleacher Report. Archived from the original on 2015-10-18. Retrieved 2024-02-20.

[6] JANES, THEODEN (2019-10-14). "What's the big deal with the Hornets' new $7 million scoreboard?". The Charlotte Observer.

[7] "Hornets get their worldwide moment with China exhibition | Sporting News Australia". www.sportingnews.com. 2015-10-10. Archived from the original on 2024-02-20. Retrieved 2024-02-20.

[8] PERALTA, KATHERINE (2019-04-25). "Hornets exec to leave Charlotte for a role with the New York Giants". The Charlotte Observer.{{cite web}}: CS1 maint: url-status (link)

[9] Stapleton, Art. "Together Blue: NY Giants reinvigorate their business on, off field with unifying makeover". New Jersey Herald. Retrieved 2024-02-20.

[10] Young, Jabari (2020-09-16). "DraftKings, New York Giants agree to exclusive sports betting deal". CNBC. Archived from the original on 2022-12-09. Retrieved 2024-02-20.

[11] Dunleavy, Ryan (2021-05-05). "Giants become NFL's first team with cryptocurrency deal". Archived from the original on 2022-10-15. Retrieved 2024-02-20.

[12] NJ.com, Mike Rosenstein | NJ Advance Media for (2021-10-01). "Ex-Giants star Eli Manning expands his growing media empire". nj. Retrieved 2024-02-20.

[13] Lindner, Linda (2022-08-10). "New York Giants legends Eli Manning and Pete Guelli are now owners of NJ/NY Gotham FC". ROI-NJ. Archived from the original on 2023-12-06. Retrieved 2024-02-20.

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 '''Pete Guelli''' (born December 28<sup>th</sup>, 1964) is an American sports executive serving as the Chief Business Officer of the [[New York Giants]] franchise of the [[National Football League]]. Prior to that post, Guelli spent 10 years with the [[Charlotte Hornets]] of the [[National Basketball Association]] in the role of Chief Operating Officer. He began his sports career with the [[Buffalo Bills]] where he worked from 1999-2009 and served as the Senior Vice President of Business Ventures. Guelli is also a minority owner of [[NJ/NY Gotham FC]] of the NWSL since 2022.
-== Buffalo Bills ==
+== Career ==
+=== Buffalo Bills ===
 Guelli began his sports career with the Bills initially in 1998 to oversee the teams expansion into the [[Rochester, New York|Rochester, NY]] market as well as the movement of teams training camp from Fredonia College to [[St. John Fisher University]]. The training camp quickly became a model for the rest of the National Football League. Guelli was eventually elevated to Sr. Vice President of Business Ventures for the organization overseeing all of the organizations revenue generating properties and the regionalization of the teams business efforts. During Guelli’s tenure the team experienced record business growth.
-== Charlotte Bobcats/Hornets ==
+=== Charlotte Bobcats/Hornets ===
 In 2009 Guelli was recruited to become the Executive Vice President, Chief Marketing & Sales Officer of the then [[Charlotte Bobcats]]. There he led the transition of team ownership from Bob Johnson to [[Michael Jordan]].<ref>{{Cite web |title=Michael Jordan and Pete Guelli |url=https://www.dailytarheel.com/multimedia/pg-and-mj-1 |archive-url=https://web.archive.org/web/20240220023949/https://www.dailytarheel.com/multimedia/pg-and-mj-1 |archive-date=2024-02-20 |access-date=2024-02-20 |website=Michael Jordan and Pete Guelli - |language=en-US}}</ref> Jordan was the first former player to become the majority owner of an NBA team. Under Jordan’s leadership, Guelli rebuilt the entire business operation turning around years of operating losses experienced under previous ownership.<ref>{{Cite web |last=DiVeronica |first=Jeff |title=Pete Guelli helps the Hornets' NBA business buzz in Charlotte |url=https://www.democratandchronicle.com/story/sports/2017/04/10/pete-guelli-helps-hornets-nba-business-buzz-charlotte/100303078/ |archive-url=https://web.archive.org/web/20230205074741/https://www.democratandchronicle.com/story/sports/2017/04/10/pete-guelli-helps-hornets-nba-business-buzz-charlotte/100303078/ |archive-date=2023-02-05 |access-date=2024-02-20 |website=Democrat and Chronicle |language=en-US}}</ref><ref>{{Cite web |last=PERALTA |first=KATHERINE |date=2016-10-28 |title=The Charlotte Hornets: NBA’s biggest comeback franchise? |url=https://www.charlotteobserver.com/news/business/article111157872.html |url-status=live |website=The Charlotte Observer}}</ref> Jordan eventually promoted Guelli to Chief Operating Officer. In 2014, Guelli spearheaded the organizations rebrand back to the Hornets.<ref>{{Cite web |title=Jordan unveils new Hornets logos for next season |url=https://www.espn.com/espn/wire/_/section/nba/id/10178211 |archive-url=https://web.archive.org/web/20240220021430/https://www.espn.com/espn/wire?section=nba&id=10178211 |archive-date=2024-02-20 |access-date=2024-02-20 |website=ESPN.com}}</ref><ref>{{Cite web |last=Penny |first=Austin |title=The Bugs Are Back in Town: Charlotte Prepares to Renew Love Affair with Hornets |url=https://bleacherreport.com/articles/1647345-the-bugs-are-back-in-town-charlotte-prepares-to-renew-love-affair-with-hornets |archive-url=https://web.archive.org/web/20151018084437/https://bleacherreport.com/articles/1647345-the-bugs-are-back-in-town-charlotte-prepares-to-renew-love-affair-with-hornets |archive-date=2015-10-18 |access-date=2024-02-20 |website=Bleacher Report |language=en}}</ref> Widely considered one of most successful rebrands in professional sports, the return of the Hornets name led to unprecedented business success for the team. During his career with the franchise he also led efforts to secure a new television rights deal, oversaw the launch of the organizations [[NBA G League|G League]] team, led the teams participation in the [[NBA Global Games]] in China, oversaw the renovation of the [[Spectrum Center]] and managed a successful bid to host the [[NBA All-Star Game]] 2019.<ref>{{Cite web |last=JANES |first=THEODEN |date=2019-10-14 |title=What’s the big deal with the Hornets’ new $7 million scoreboard? |url=https://www.charlotteobserver.com/charlottefive/c5-people/article236187803.html |website=The Charlotte Observer}}</ref><ref>{{Cite web |date=2015-10-10 |title=Hornets get their worldwide moment with China exhibition {{!}} Sporting News Australia |url=https://www.sportingnews.com/au/nba/news/hornets-get-their-worldwide-moment-with-china-exhibition/qls1h3mu5hn71x6kvjxovzbd9 |archive-url=https://web.archive.org/web/20240220015711/https://www.sportingnews.com/au/nba/news/hornets-get-their-worldwide-moment-with-china-exhibition/qls1h3mu5hn71x6kvjxovzbd9 |archive-date=2024-02-20 |access-date=2024-02-20 |website=www.sportingnews.com |language=en-au}}</ref>  Guelli also served as the President of the Hornets Charitable Foundation focused on community investment in Charlotte.
-== New York Football Giants ==
+=== New York Football Giants ===
 In 2019 Guelli was recruited by team owners [[John Mara]] and [[Steve Tisch]] to become the first Chief Commercial Officer for the New York Giants to oversee and modernize the teams business operations.<ref>{{Cite web |last=PERALTA |first=KATHERINE |date=2019-04-25 |title=Hornets exec to leave Charlotte for a role with the New York Giants |url=https://www.charlotteobserver.com/news/business/article229574779.html |url-status=dead |website=The Charlotte Observer}}</ref> The Giants are one the 10 most valuable sports franchises in the world positioned in the NFL’s largest market. During his tenure the Giants have already undergone a digital business transformation, established a business intelligence and analytics department, launched new branding initiatives including the return of team’s classic uniforms and established marketing efforts into the Hispanic community.<ref>{{Cite web |last=Stapleton |first=Art |title=Together Blue: NY Giants reinvigorate their business on, off field with unifying makeover |url=https://www.njherald.com/story/news/2020/09/14/together-blue-ny-giants-reinvigorate-their-business-on-off-field-with-unifying-makeover/42620787/ |access-date=2024-02-20 |website=New Jersey Herald |language=en-US}}</ref> The organization also created a new and exclusive partnership with [[DraftKings]] in the sports betting space and were the first team in the NFL to create a [[cryptocurrency]] deal.<ref>{{Cite web |last=Young |first=Jabari |date=2020-09-16 |title=DraftKings, New York Giants agree to exclusive sports betting deal |url=https://www.cnbc.com/2020/09/16/draftkings-new-york-giants-agree-to-exclusive-sports-betting-deal.html |archive-url=https://web.archive.org/web/20221209132629/https://www.cnbc.com/2020/09/16/draftkings-new-york-giants-agree-to-exclusive-sports-betting-deal.html |archive-date=2022-12-09 |access-date=2024-02-20 |website=CNBC |language=en}}</ref><ref>{{Cite web |last=Dunleavy |first=Ryan |last2= |first2= |last3= |first3= |last4= |first4= |date=2021-05-05 |title=Giants become NFL's first team with cryptocurrency deal |url=https://nypost.com/2021/05/05/giants-become-nfls-first-team-with-cryptocurrency-deal/ |archive-url=https://web.archive.org/web/20221015141812/https://nypost.com/2021/05/05/giants-become-nfls-first-team-with-cryptocurrency-deal/ |archive-date=2022-10-15 |access-date=2024-02-20 |language=en-US}}</ref> Guelli also negotiated to bring Giants legend [[Eli Manning]] back into the organization and developed the Eli Manning Show which won a [[New York Emmy Awards|New York Emmy®]] award in 2021.<ref>{{Cite web |last=NJ.com |first=Mike Rosenstein {{!}} NJ Advance Media for |date=2021-10-01 |title=Ex-Giants star Eli Manning expands his growing media empire |url=https://www.nj.com/giants/2021/10/ex-giants-star-eli-manning-expands-his-growing-media-empire.html |access-date=2024-02-20 |website=nj |language=en}}</ref>
-== NJ/NY Gotham FC ==
+=== NJ/NY Gotham FC ===
 Guelli became a minority owner in NJ/NY Gotham FC of the NWSL in 2022.<ref>{{Cite web |last=Lindner |first=Linda |date=2022-08-10 |title=New York Giants legends Eli Manning and Pete Guelli are now owners of NJ/NY Gotham FC |url=https://www.roi-nj.com/2022/08/10/lifestyle/food-hospitality/new-york-giants-legends-eli-manning-and-pete-guelli-are-now-owners-of-nj-ny-gotham-fc/ |archive-url=https://web.archive.org/web/20231206042452/https://www.roi-nj.com/2022/08/10/lifestyle/food-hospitality/new-york-giants-legends-eli-manning-and-pete-guelli-are-now-owners-of-nj-ny-gotham-fc/ |archive-date=2023-12-06 |access-date=2024-02-20 |website=ROI-NJ |language=en-US}}</ref> He was announced as a new investor along with New York Giants legend Eli Manning. He joined a group of high profile investors that include Kevin Durant, Rich Kleiman, Sue Bird and Carli Lloyd. The team has been owned by New Jersey Governor [[Phil Murphy]] and his wife [[Tammy Murphy|Tammy]] since 2007 when it was founded as Jersey Sky Blue. The Tisch family, which co-owns the New York Giants became minority investors in the team in November of 2023. Gotham FC won their first [[NWSL Playoffs|NWSL championship]] on November 11th, 2023 with a 2-1 victory over the [[Seattle Reign FC|OL Reign]].
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