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Main Bhi Chowkidar (Hindi: मैं भी चौकीदार, transl. "I too am a watchman") is a Hindi slogan used by the Bharatiya Janata Party in its campaign for the 2019 Indian general election. The slogan was coined by the BJP's prime ministerial candidate Narendra Modi as a counter-slogan against the Indian National Congress leader Rahul Gandhi. It was awarded EFFIE Silver Award 2020 in the category of Government, Institutions and Recruitments^{[citation needed]}. Millions of BJP members changed their DPs (display pictures) and profiles to show their solidarity with Modi.

History

On 14 March 2019, Modi responded to the jibe of Chowkidar Chor Hai coined by Rahul Gandhi by launching a campaign with the slogan "Main Bhi Chowkidar" for his supporters, implying that everyone is a fighter against corruption and social evils.^[1]^[2] Modi even changed the name of his official Twitter handle titled 'Narendra Modi' to 'Chowkidar Narendra Modi'.^[3] The slogan came under considerable ridicule from opposition, who labeled it as a "new drama".^[4]^[5]

In a coordinated campaign, party leaders of the BJP, including party president Amit Shah, Chief ministers and other Union Ministers changed their Twitter profile names by adding a prefix "Chowkidar".^[6] Eventually, lacs of NDA supporters also changed their names accordingly.^[7] Modi addressed a large group of watchmen on audio link as part of the campaign.^[8]

Congress party criticized BJP's election slogan with Rahul Gandhi stating that the truth cannot change since Chowkidar Chor Hai. The chief spokesperson of Congress, Randeep Surjewala, responded to Modi's slogan and accused Modi of being the "only chowkidar who is a thief".^[9] Congress social media team responded with the slogan "Main Bhi Berozgar" (I too am jobless) to highlight the problem of unemployment under the Modi government and to counter Main Bhi Chowkidar campaign.^[10]

Aam Aadmi Party (AAP) chief Arvind Kejriwal stated that Modi wants the entire country to become chowkidar , people who want their children to become watchmen should vote for Modi while those looking for good education for the children to become doctor, engineer or lawyer should vote for him.^[11]

Main Bhi Chowkidar is considered more impactful than Chowkidar Chor Hai campaign.^[12]^[13]^[14]

For 2020 Bihar Elections, Nitish Kumar modelled his campaign main bhi Nitish Kumar( I too am Nitish Kumar) after it.^[15]

References

^ "Narendra Modi urges supporters to take 'Main Bhi Chowkidar' pledge". telegraphindia.com. 16 March 2019. Retrieved 18 March 2019.
^ "India's watchmen question whether Modi embrace will improve their lot". Reuters. 23 March 2019. Retrieved 24 March 2019.
^ "'Chowkidar Narendra Modi': PM changes Twitter handle name to counter Rahul Gandhi's chor jibe". The Economic Times. 17 March 2019. Retrieved 18 March 2019.
^ "Mayawati slams Congress, BJP; ridicules PM Modi's 'Mai Bhi Chowkidar' campaign". The Economic Times. 5 April 2019. Retrieved 30 April 2019.
^ "Mayawati slams Congress, BJP; ridicules PM Modi's 'Mai Bhi Chowkidar' campaign". The Economic Times. 5 April 2019. Retrieved 30 April 2019.
^ "मोदी 'चौकीदार' तो 'चौकीदार का मालिक' कौन" (in Hindi). 19 March 2019. Retrieved 20 March 2019.
^ "In A New Gimmick, PM Changes Twitter Profile Name To 'Chowkidar Narendra Modi'". 17 March 2019. Retrieved 20 March 2019.
^ "Mayawati delivers election shock". 20 March 2019. Retrieved 20 March 2019.
^ "To counter 'chowkidar chor hai' jibe, PM launches 'Main Bhi Chowkidar' campaign". Rediff. 16 March 2019. Retrieved 18 March 2019.
^ "Youth Cong's 'Main Bhi Berozgar' campaign to counter BJP's 'Main Bhi Chowkidar' - Times of India". The Times of India. 30 March 2019. Retrieved 31 March 2019.
^ "Lok Sabha elections 2019 | 'If you want your child to become chowkidar, vote for Narendra Modi': Arvind Kejriwal". Hindustan Times. 20 March 2019. Retrieved 16 August 2020.
^ "Main Bhi Chowkidar campaign wins Effie Silver 2020". Outlook India. 29 January 2020. Retrieved 16 August 2020.
^ "'Main bhi Chowkidar' was way ahead of "Chowkidar Chor Hai' campaign online". Tribuneindia News Service. 29 May 2019. Retrieved 16 August 2020.
^ Bhattacharya, Ananya (9 April 2019). "Modi's #MainBhiChowkidar versus Gandhi's #ChowkidarChorHai—who won?". Quartz India. Retrieved 16 August 2020.
^ Ranjan, Abhinav (3 August 2020). "'Main bhi Nitish Kumar': JD(U) shapes campaign around Bihar CM ahead of Assembly elections". The Financial Express. Retrieved 16 August 2020.

[telegraphindia16March-1] "Narendra Modi urges supporters to take 'Main Bhi Chowkidar' pledge". telegraphindia.com. 16 March 2019. Retrieved 18 March 2019.

[ReutersWatchman-2] "India's watchmen question whether Modi embrace will improve their lot". Reuters. 23 March 2019. Retrieved 24 March 2019.

[Economic_Times_17_March-3] "'Chowkidar Narendra Modi': PM changes Twitter handle name to counter Rahul Gandhi's chor jibe". The Economic Times. 17 March 2019. Retrieved 18 March 2019.

[Economic_Times_19th_Apr-4] "Mayawati slams Congress, BJP; ridicules PM Modi's 'Mai Bhi Chowkidar' campaign". The Economic Times. 5 April 2019. Retrieved 30 April 2019.

[DBigXrayRoRahaHai-5] "Mayawati slams Congress, BJP; ridicules PM Modi's 'Mai Bhi Chowkidar' campaign". The Economic Times. 5 April 2019. Retrieved 30 April 2019.

[BBC_19March-6] "मोदी 'चौकीदार' तो 'चौकीदार का मालिक' कौन" (in Hindi). 19 March 2019. Retrieved 20 March 2019.

[HuffPost_Profile-7] "In A New Gimmick, PM Changes Twitter Profile Name To 'Chowkidar Narendra Modi'". 17 March 2019. Retrieved 20 March 2019.

[bbc_audiolink-8] "Mayawati delivers election shock". 20 March 2019. Retrieved 20 March 2019.

[Rediff16-9] "To counter 'chowkidar chor hai' jibe, PM launches 'Main Bhi Chowkidar' campaign". Rediff. 16 March 2019. Retrieved 18 March 2019.

[berozgar-10] "Youth Cong's 'Main Bhi Berozgar' campaign to counter BJP's 'Main Bhi Chowkidar' - Times of India". The Times of India. 30 March 2019. Retrieved 31 March 2019.

[11] "Lok Sabha elections 2019 | 'If you want your child to become chowkidar, vote for Narendra Modi': Arvind Kejriwal". Hindustan Times. 20 March 2019. Retrieved 16 August 2020.

[:0-12] "Main Bhi Chowkidar campaign wins Effie Silver 2020". Outlook India. 29 January 2020. Retrieved 16 August 2020.

[13] "'Main bhi Chowkidar' was way ahead of "Chowkidar Chor Hai' campaign online". Tribuneindia News Service. 29 May 2019. Retrieved 16 August 2020.

[14] Bhattacharya, Ananya (9 April 2019). "Modi's #MainBhiChowkidar versus Gandhi's #ChowkidarChorHai—who won?". Quartz India. Retrieved 16 August 2020.

[15] Ranjan, Abhinav (3 August 2020). "'Main bhi Nitish Kumar': JD(U) shapes campaign around Bihar CM ahead of Assembly elections". The Financial Express. Retrieved 16 August 2020.

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 [[File:Main bhi chowkidar logo.png|thumb|Logo for the campaign|274x274px]]
 {{Narendra Modi series}}
-'''''Main Bhi Chowkidar''''' ({{lang-hi|मैं भी चौकीदार}}, {{trans|"I too am a watchman"}}) is a [[Hindi]] slogan used by the [[Bharatiya Janata Party]] in its campaign for the [[2019 Indian general election]]. The slogan was coined by the BJP's prime ministerial candidate [[Narendra Modi]] as a counter-slogan against the [[Indian National Congress]] leader [[Rahul Gandhi]]. It was awarded EFFIE Silver Award 2020 in the category of Government, Institutions and Recruitments. Millions of BJP members changed their DPs (display pictures) and profiles to show their solidarity with Modi.
+'''''Main Bhi Chowkidar''''' ({{lang-hi|मैं भी चौकीदार}}, {{trans|"I too am a watchman"}}) is a [[Hindi]] slogan used by the [[Bharatiya Janata Party]] in its campaign for the [[2019 Indian general election]]. The slogan was coined by the BJP's prime ministerial candidate [[Narendra Modi]] as a counter-slogan against the [[Indian National Congress]] leader [[Rahul Gandhi]]. It was awarded EFFIE Silver Award 2020 in the category of Government, Institutions and Recruitments{{Citation needed|date=July 2023|reason=no website link available}}. Millions of BJP members changed their DPs (display pictures) and profiles to show their solidarity with Modi.
 == History ==

v t e Premiership of Narendra Modi
Premiership Timeline First ministry Second ministry Third ministry
Campaigns	2014 elections primaries 2014 campaign Achhe Din Aane Waale Hain 2019 elections primaries 2019 campaign Main Bhi Chowkidar 2024 elections primaries 2024 campaign Abki Baar 400 Paar
National policy	Social welfare policy and rural schemes Adarsh Gram Antyodaya Awas Beti Bachao Beti Padhao Bhujal Common Mobility Card DD Kisan DELP Farm reforms Fasal Bima Garib Kalyan Anna Garib Kalyan Rojgar Gram Jyoti Gram Sadak Gramin Awas Har Ghar Jal HRIDAY Housing for All Jeevan Pramaan Farmer Income Protection Scheme Kaushal Vikas Kisan Samman Nidhi Krishi Sinchai Matsya Sampada National Infrastructure Pipeline Netcare System Police Mitra Pravasi Suraksha Sansad Adarsh Gram Saubhagya Saurashtra Narmada Avtaran Irrigation Shram Yogi Mandhan Soil Health Card Sukanya Samriddhi UDAN UDAY Udyog Aadhaar UJALA Ujjwala Economic policy and financial reforms BHIM Banknote demonetisation Banks Board Bureau Company Law Appellate Tribunal Company Law Tribunal Expenditure Management Commission GST Garib Kalyan Income declaration JAM Jan Dhan Jeevan Jyoti Bima MUDRA Bank Mudra loan New banknotes Pension Suraksha Bima Domestic policy and administration Abrogation of Article 370 and 35A lockdown COVID-19 pandemic response evacuations lockdown vaccination Defence policy and national security Chief of Defence Staff National War Memorial One Rank, One Pension Health policy and medical schemes Aarogya Setu All India Institute of Ayurveda Ayushman Bharat Bharatiya Janaushadhi Matri Vandana SEHAT Education policy ePathshala National Institutional Ranking Framework Saransh Vidyanjali National Biopharma Mission
Legislations	Laws 2015 Repealing and Amending Act 2015 Second Repealing and Amending Act 2016 Repealing and Amending Act 2017 Repealing and Amending Act 2017 Second Repealing and Amending Act 2019 Repealing and Amending Act AI Reservation Abolition constitutional amendment Aadhaar Act Anti-Hijacking Act Appropriations Repeal Act Benami Transactions Amendment Act Black Money Act Citizenship Amendment Act protests Compensatory Afforestation Fund Act Consumer Protection Act DNH-DD Merger of Union Territories Act EWS Reservation Constitutional amendment Enemy Property Amendment Act Farmers' Agreement on Price Assurance and Farm Services Act Farmers' Produce Trade and Commerce Act Foreign Contribution Regulation Amendment Act, 2020 Fugitive Economic Offenders Act GST Constitutional amendment HIV/AIDS Prevention and Control Act Indian Institutes of Management Act Insolvency and Bankruptcy Code Jammu and Kashmir Reorganisation Act Juvenile Justice Act Maternity Benefit Amendment Act Mental Healthcare Act Model Tenancy Act Motor Vehicles Amendment Act NCBC Constitutional amendment National Waterways Act Real Estate Act Rights of Persons with Disabilities Act Rights of Transgender Persons Act Securities Laws Amendment Act Street Vendors Act Triple Talaq Abolition Act Bills Geospatial Information Regulation Bill Information Technology Intermediary Guidelines Bill Personal Data Protection Bill Population Control Bill Space Activities Bill Surrogacy Regulation Bill Uniform Civil Code Bill
Foreign policy	Asian Act East Middle Eastern South Asian SAGAR Establishments and foundations Coalition for Disaster Resilient Infrastructure Delhi–Kathmandu Bus India–Pacific Islands Forum International Solar Alliance Kartarpur Corridor New Development Bank SAARC COVID-19 Emergency Fund South Asia Satellite World Hindi Secretariat Events and observances International Day of Yoga Namaste Trump Support Vaccine Maitri Military and rescue operations Balakot airstrike Indo-Myanmar border strike LOC surgical strike Operation Ganga Operation Maitri Operation Namaste Operation Neer Operation Raahat Operation Sankat Mochan Treaties and accords India–Bangladesh Boundary Agreement India–United States Basic Exchange Cooperation Agreement Paris Agreement
Category Commons

Revision as of 16:37, 28 July 2023

History

See also

References