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Coordinates: 39°59′57.35″N 76°44′4.0″W / 39.9992639°N 76.734444°W / 39.9992639; -76.734444 (WSBA)
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| name = WSBA
| name = WSBA
| city = [[York, Pennsylvania]]
| city = [[York, Pennsylvania]]
| area = [[York, Pennsylvania]]
| area =
| branding = ''NewsTalk 93.9 & 910 WSBA''
| branding = ''NewsTalk 93.9 & 910 WSBA''
| slogan =TMI
| slogan =
| frequency = 910 [[kilohertz|kHz]]
| frequency = 910 [[kilohertz|kHz]]
| translator = [[WSBA (AM)#Translator|See § Translator]]
| translator = [[WSBA (AM)#Translator|See § Translator]]
| repeater = 96.1 [[WSOX]]-HD2
| repeater = 96.1 [[WSOX]]-HD2
| airdate = 1942
| airdate = September 1, 1942
| format = [[All-news radio|News]]/[[Talk radio|Talk]]
| format = [[Talk radio|Talk]]
| power = 5,000 [[watt]]s ([[Daytime (astronomy)|day]])<br>1,000 watts ([[night]])
| power = 5,000 [[watt]]s (days)<br>1,000 watts (nights)
| class = B
| class = B
| facility_id = 73979
| facility_id = 73979
Line 17: Line 17:
| callsign_meaning = '''S'''usquehanna '''B'''roadcasting '''A'''ssociates<small> (Former owner)</small>
| callsign_meaning = '''S'''usquehanna '''B'''roadcasting '''A'''ssociates<small> (Former owner)</small>
| former_callsigns =
| former_callsigns =
| affiliations = [[Fox News Radio]]<br>[[Baltimore Orioles]]<ref>{{cite web |url=http://www.newstalkwsba.com/2016/03/07/baltimore-orioles/ |title=Baltimore Orioles Baseball on WSBA |website=newstalkwsba.com |access-date=2017-07-24}}</ref>
| affiliations = [[Westwood One]]<BR>[[Fox News Radio]]<br>[[Baltimore Orioles Radio Network]]
| owner = [[Cumulus Media]] Inc.
| owner = [[Cumulus Media]] Inc.
| licensee = Radio License Holding SRC, LLC
| licensee = Radio License Holding SRC, LLC
| sister_stations = [[WARM-FM]], [[WSOX]], [[WGLD]]
| sister_stations = [[WARM-FM]], [[WGLD]], [[WSOX]]
| webcast = {{listen live|http://www.newstalkwsba.com}}<br>[http://www.iheart.com/live/5677/?autoplay=true Listen Live via iHeart]
| webcast = {{listen live|http://www.newstalkwsba.com}}<br>[http://www.iheart.com/live/5677/?autoplay=true Listen Live via iHeart]
| website = {{URL|www.newstalkwsba.com}}
| website = {{URL|www.newstalkwsba.com}}
}}
}}


'''WSBA''' (910 [[AM broadcasting|AM]], "NewsTalk 93.9 & 910 WSBA") is a commercial [[AM broadcasting|AM]] [[radio station]] [[city of license|licensed]] to serve [[York, Pennsylvania]]. The station is owned by [[Cumulus Media]] Inc. through licensee Radio License Holding SRC, LLC and broadcasts a [[All-news radio|news]]/[[Talk radio|talk]] [[Radio format|format]].
'''WSBA''' (910 [[AM broadcasting|AM]], "NewsTalk 93.9 & 910 WSBA") is a [[commercial radio|commercial]] [[AM broadcasting|AM]] [[radio station]] [[city of license|licensed]] to [[York, Pennsylvania]]. The station is owned by [[Cumulus Media]] Inc., through licensee Radio License Holding SRC, LLC. It broadcasts a [[talk radio]] [[Radio format|format]]. The [[radio studio]]s are on Susquehanna Plaza Drive near [[U.S. Route 30 in Pennsylvania|U.S. Route 30]].


By day, WSBA is powered at 5,000 [[watt]]s. But at night, to protect other stations on [[910 AM]] from interference, WSBA reduces power to 1,000 [[watt]]s. It uses a [[directional antenna]] with a four-[[tower array]] at all times.<ref>[https://radio-locator.com/cgi-bin/finder?call=wsba&x=5&y=6&sr=Y&s=C Radio-Locator.com/WSBA]</ref> The [[transmitter]] is on Susquehanna Trail in York.<ref>{{cite web|url=https://www.fcc.gov/media/radio/map-display#appid=1394447%26antsysid=112131%26call=WSBA%26freq=910%26contour=0.5%26city=YORK%26state=PA%26fileno=BMML-20100412AFJ%26.map |title=0.5 mV/m Service Contour for WSBA, York, PA, 910 kHz BMML-20100412AFJ |website=fcc.gov |publisher=[[Federal Communications Commission]] |access-date=2017-07-23}}</ref> The towers are at {{convert|121.3|m|ft|sp=us}} elevation with a height of {{convert|75.3|m|ft|sp=us}}. Their tops are {{convert|196.6|m|ft|sp=us}} above sea level. Programming is also heard on 250 watt [[FM translator]] '''W230CQ''' at 93.9 [[Hertz|MHz]].<ref>[https://radio-locator.com/info/W230CQ-FX Radio-Locator.com/W230CQ]</ref> It is also [[simulcast]] on the [[HD Radio]] [[digital subchannel]] of [[sister station]] 96.1 [[WSOX]]-HD2.
WSBA programming is simulcast on the HD2 subchannel of sister station [[WSOX]] and on FM translator W230CQ.

==Programming==
Weekdays begin with the "WSBA Morning News" hosted by Gary Sutton. The rest of the weekday schedule is largely made up of [[radio syndication|nationally syndicated]] [[conservative talk]] shows, including [[Brian Kilmeade]], [[Dan Bongino]], [[Ben Shapiro]], [[Michael J. Knowles|Michael Knowles]], [[Mark Levin]], [[Dave Ramsey]], ''[[Red Eye Radio]]'' and ''[[America in the Morning]]''. Most hours begin with world and national news from [[Fox News Radio]]. WSBA also carries [[Baltimore Orioles]] [[MLB|baseball]] games.<ref>{{cite web |url=http://www.newstalkwsba.com/2016/03/07/baltimore-orioles/ |title=Baltimore Orioles Baseball on WSBA |website=newstalkwsba.com |access-date=2017-07-24}}</ref>


==History==
==History==
{{tone|section|date=July 2017}}
{{tone|section|date=July 2017}}
===Waiting for Sign-On===
An article in the Gazette and Daily July 24, 1942 <ref>{{cite web|url=https://www.newspapers.com/image/66116174/?terms=wsba|title=24 Jul 1942, Page 20 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref> headed "Will Occupy New Radio Station Monday" quotes the Station Manager Robert L. Kauffman as saying the station will go on the air sometime in the late summer. Otis Morse will be the Program Director and Willis Weaver will be the chief engineer. A terse advertisement in The Gazette and Daily August 26, 1942<ref>{{cite web|url=https://www.newspapers.com/image/66023584/?terms=wsba+am|title=26 Aug 1942, Page 2 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref>(Page 2 bottom of Column 1), simply said, "On the air soon - 900 the mid-point on your dial." This ad was repeated on August 27, 1944.<ref>{{cite web|url=https://www.newspapers.com/image/66023761/?terms=wsba|title=27 Aug 1942, Page 2 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref> and on August 28<ref>{{cite web|url=https://www.newspapers.com/image/66023918/?terms=wsba|title=28 Aug 1942, Page 2 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref> and August 29.<ref>{{cite web|url=https://www.newspapers.com/image/66024228/?terms=wsba|title=29 Aug 1942, Page 2 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref>
An article in the ''[[York Daily Record|Gazette and Daily]]'' on July 24, 1942 discussed the new radio station.<ref>{{cite web|url=https://www.newspapers.com/image/66116174/?terms=wsba|title=24 Jul 1942, Page 20 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref> "Will Occupy New Radio Station Monday" quotes the Station Manager Robert L. Kauffman as saying the station will go on the air sometime in the late summer. Otis Morse will be the Program Director and Willis Weaver will be the chief engineer.


The announcement of opening on September 1, 1942 came in The Gazette and Daily on August 31, 1942.<ref>{{cite web|url=https://www.newspapers.com/image/66024452/?terms=wsba|title=31 Aug 1942, Page 5 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref>
An advertisement in The Gazette and Daily on August 26, 1942,<ref>{{cite web|url=https://www.newspapers.com/image/66023584/?terms=wsba+am|title=26 Aug 1942, Page 2 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref>(Page 2 bottom of Column 1), stated, "On the air soon - 900 the mid-point on your dial." This ad was repeated on August 27, 1944.<ref>{{cite web|url=https://www.newspapers.com/image/66023761/?terms=wsba|title=27 Aug 1942, Page 2 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref> and on August 28<ref>{{cite web|url=https://www.newspapers.com/image/66023918/?terms=wsba|title=28 Aug 1942, Page 2 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref> and August 29.<ref>{{cite web|url=https://www.newspapers.com/image/66024228/?terms=wsba|title=29 Aug 1942, Page 2 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref> The announcement of the first day on September 1, 1942, came in The Gazette and Daily on August 31, 1942.<ref>{{cite web|url=https://www.newspapers.com/image/66024452/?terms=wsba|title=31 Aug 1942, Page 5 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref>
The September 1, 1942 Gazette and Daily Page 2 article announced, 'WSBA On the Air Today'.<ref>{{cite web|url=https://www.newspapers.com/image/66024573/?terms=wsba|title=1 Sep 1942, Page 2 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref>


===First Day===
The September 1, 1942 Gazette and Daily Page 2 article announced, 'WSBA On the Air Today'.<ref>{{cite web|url=https://www.newspapers.com/image/66024573/?terms=wsba|title=1 Sep 1942, Page 2 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref> This was a morning paper that was on the street usually by 3 AM. The station opened its service to the community with a prayer by the Rev. Paul E. V. Shannon of the first United Brethren Church. The York Mayor Harry B. Anstine read his Heroes day proclamation. Much of the programming reflected that the nation was nearing the end of the first year of World War II.
The station [[sign-on|signed on]] the air with a prayer by the Rev. Paul E. V. Shannon of the first United Brethren Church. York Mayor Harry B. Anstine read his Heroes Day proclamation. Much of the programming reflected that the nation was nearing the end of the first year of World War II.


The station had a 240-foot antenna and a 1000 watt transmitter. An advertisement on page 3 that day called WSBA "York's own radio station."<ref>{{cite web|url=https://www.newspapers.com/image/66024586/?terms=wsba|title=1 Sep 1942, Page 3 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref>
The station had a 240-foot antenna and a 1,000 watt transmitter. An advertisement on page 3 that day called WSBA "York's own radio station."<ref>{{cite web|url=https://www.newspapers.com/image/66024586/?terms=wsba|title=1 Sep 1942, Page 3 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref>


Nearby, 580 [[WHP (AM)|WHP]] in [[Harrisburg, PA]] went on the air in 1925, predating WSBA by 17 years. WLXW (now [[WHYL]]) in [[Carlisle, PA]] was first on the air in 1948, six years after WSBA and [[WGET]] in [[Gettysburg, PA]] first aired August 27, 1950. [[WHVR]] AM in [[Hanover, PA]] went into operation on January 2, 1949 on 1280&nbsp;[[kHz]] with a power of 1000 watts.
The station currently has the transmitter and a four tower antenna system located on Susquehanna Trail York PA.<ref>{{cite web|url=https://www.fcc.gov/media/radio/map-display#appid=1394447%26antsysid=112131%26call=WSBA%26freq=910%26contour=0.5%26city=YORK%26state=PA%26fileno=BMML-20100412AFJ%26.map |title=0.5 mV/m Service Contour for WSBA, York, PA, 910 kHz BMML-20100412AFJ |website=fcc.gov |publisher=[[Federal Communications Commission]] |access-date=2017-07-23}}</ref> The towers are at {{convert|121.3|m|ft|sp=us}} elevation with a height of {{convert|75.3|m|ft|sp=us}}. Their tops are {{convert|196.6|m|ft|sp=us}} above sea level.


Other stations in York in the 1950-1970 period included [[WORK (AM)|WORK]] and WNOW-FM and WNOW (AM) which was mainly country.
WSBA-AM was first on the air in September 1942. [[WHP (AM)]] in [[Harrisburg, PA]] which first aired in 1925 predates it by 17 years. WLXW now [[WHYL]] in [[Carlisle, PA]] was first on the air in 1948, six years after WSBA (AM) and [[WGET]] in [[Gettysburg, PA]] first aired August 27, 1950. [[WHVR]] AM in [[Hanover, PA]] went into operation on January 2, 1949 on 1280&nbsp;[[kHz]] with a power of 1000 watts.


===Moving to AM 910===
Other stations in York in the 1950-1970 period included [[WORK-AM]] which was older music and WNOW-FM and WNOW (AM) which was mainly country.
WSBA moved from 900 to 910&nbsp;kHz in October 1949. It still continued to be listed in radio listings as the old frequency 900&nbsp;kHz through the middle 50s when the Gazette and Daily discontinued the radio listings.<ref>{{cite web|url=https://www.newspapers.com/image/65912451/?terms=wsba|title=24 Oct 1949, Page 13 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref>


WSBA-AM moved from 900 to 910&nbsp;kHz in October 1949. It still continued to be listed in radio listings as the old frequency 900&nbsp;kHz through the middle 50s when the Gazette and Daily discontinued the radio listings.<ref>{{cite web|url=https://www.newspapers.com/image/65912451/?terms=wsba|title=24 Oct 1949, Page 13 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref> To do that the frequency had to change. This is confirmed and discussed in more detail in the Publication, Susquehanna First 50 Years<ref>{{cite book |last=Eberly |first=Phillip |date=1992 |title=Susquehanna Radio • The First Fifty Years |url=http://www.americanradiohistory.com/Archive-Station-Albums/Susquehanna-First-50-Years.pdf |publisher=Susquehanna Radio Corp. |page=23 }}</ref> by [[Phillip K. Eberly]].
The move allowed WSBA to increase its daytime power to 5,000 watts. WSBA's move to 910 is discussed in more detail in the Publication, Susquehanna First 50 Years<ref>{{cite book |last=Eberly |first=Phillip |date=1992 |title=Susquehanna Radio • The First Fifty Years |url=http://www.americanradiohistory.com/Archive-Station-Albums/Susquehanna-First-50-Years.pdf |publisher=Susquehanna Radio Corp. |page=23 }}</ref> by [[Phillip K. Eberly]].


===Full Service MOR===
During the 1950-1980 period WSBA AM was the information station. [[Ed Wickenheiser]] was one of the newscasters in the earliest reporting of the Three Mile Island incident in 1979 and is cited in the book [[TMI (Lane book)|TMI]] by investigative reporter [[Mark Lane (author)|Mark Lane]].
During the 1950-1980 period WSBA carried a [[full service radio|full service]], [[middle of the road (music)|middle of the road]] (MOR) format of popular music, news and sports. Ed Wickenheiser was one of the newscasters in the earliest reporting of the "[[Three Mile Island accident]]" in 1979 and is cited in the book [[TMI (Lane book)|TMI]] by investigative reporter [[Mark Lane (author)|Mark Lane]].

During Hurricane Agnes and Eloise, snowstorms and the like, WSBA was the go to station for information. When disasters hit, regular programming stopped.


During Hurricane Agnes and Eloise, snowstorms and other weather events, WSBA had frequent updates and information. When disasters hit, regular programming stopped.
During the late 50s and early 60s, the station did a rundown of the top 40 on Saturday afternoon.
During the late 50s and early 60s, the station did a rundown of the top 40 on Saturday afternoon.


[[Ralph Lockwood]] was a long term morning host during that period and had a fictional sidekick Luscious Laverne. [[Ed Lincoln]] was another personality at that time who had a feature, the hit of the week which was played every night on his program. That was available in [[Sol Kessler]]'s Hi Fi Shop for $.59 during that week. This is noted in an AD in [[The Gazette and Daily]] April 26, 1957 <ref>{{cite web|url=https://www.newspapers.com/image/64666539/?terms=wsba|title=26 Apr 1957, Page 37 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref>
Ralph Lockwood was a long term morning host during that period and had a fictional sidekick Luscious Laverne. [[Ed Lincoln]] was another personality at that time who had a feature, the hit of the week, which was played every night on his program. That was available in Sol Kessler's Hi Fi Shop for $.59 during that week. This is noted in an advertisement in [[The Gazette and Daily]] April 26, 1957.<ref>{{cite web|url=https://www.newspapers.com/image/64666539/?terms=wsba|title=26 Apr 1957, Page 37 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref>

===WSBA-FM===
WSBA management decided to add an FM station. On November 21, 1947, manager Otis Morse IV<ref>{{cite web|url=https://www.newspapers.com/image/65652298/?terms=frequency|title=21 Nov 1947, Page 4 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref> spoke to the York Exchange Club about [[frequency modulation]] ([[FM broadcasting|FM]]) radio. WSBA-FM first appears in a programming guide on February 28, 1949, in the ''[[Hanover Sun]]''. The station was on the air at 103.3 MHz, largely simulcasting AM 910.<ref>{{cite web|url=https://www.newspapers.com/image/48593951/?terms=WSBA|title=28 Feb 1949, Page 11 - The Evening Sun at Newspapers.com}}{{subscription required}}</ref>


In addition to pioneering in AM Radio the WSBA team was interested in improvement. On November 21, 1947 [[Otis Morse]] IV <ref>{{cite web|url=https://www.newspapers.com/image/65652298/?terms=frequency|title=21 Nov 1947, Page 4 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref> spoke to the York Exchange club about [[frequency modulation]] ([[FM broadcasting|FM]]) radio. This was pioneered by [[Edwin Howard Armstrong]], one of the early pioneers and inventors of radio. [[WARM-FM|WSBA-FM]] first appears in a programming guide on February 28, 1949 in the Hanover Sun at 103.3.<ref>{{cite web|url=https://www.newspapers.com/image/48593951/?terms=WSBA|title=28 Feb 1949, Page 11 - The Evening Sun at Newspapers.com}}{{subscription required}}</ref>
In an article appears in the January 7, 1950, ''York Gazette and Daily''.<ref>{{cite web|url=https://www.newspapers.com/image/65954430/?terms=wsba|title=7 Jan 1950, Page 8 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref> A seminar was being presented featuring Otis Morse from WSBA and others from WNOW-AM, WORK-AM, and WRZE-FM 98.3 (Per radio listing [[Evening Sun (Hanover)|The Evening Sun]] May 12, 1953) <ref>{{cite web|url=https://www.newspapers.com/image/48699630/?terms=wsba|title=12 May 1953, Page 13 - The Evening Sun at Newspapers.com}}{{subscription required}}</ref> were participating.


During the 1960s and 1970s, WSBA was a leading [[Contemporary hit radio|Top 40]] music station in the Harrisburg-York-Lancaster area. It was also the flagship station of Susquehanna Radio's Top 40 stations (which also included WHLO, WARM, and WICE).
The efforts of WSBA personnel to enhance the community is seen in an article in a January 7, 1950 article in The York Gazette and Daily <ref>{{cite web|url=https://www.newspapers.com/image/65954430/?terms=wsba|title=7 Jan 1950, Page 8 - The Gazette and Daily at Newspapers.com}}{{subscription required}}</ref> advertising a seminar that was being presented - Otis Morse from WSBA and others from WNOW-AM, WORK-AM, and WRZE-FM 98.3 (Per radio listing [[Evening Sun (Hanover)|The Evening Sun]] May 12, 1953) <ref>{{cite web|url=https://www.newspapers.com/image/48699630/?terms=wsba|title=12 May 1953, Page 13 - The Evening Sun at Newspapers.com}}{{subscription required}}</ref> were participating.


===Cumulus Ownership===
During the 1960s and 1970s, WSBA was a leading [[Contemporary hit radio|Top 40]] music station in the Harrisburg-York-Lancaster area; it was also the flagship station of Susquehanna Radio's Top 40 stations (which also included WHLO, WARM, and WICE).
On October 31, 2005, [[Cumulus Media]] announced the creation of a new private partnership, Cumulus Media Partners, LLC, formed with [[Bain Capital]], [[The Blackstone Group]] and [[Thomas H. Lee Partners]], to purchase Susquehanna Radio Corporation for approximately $1.2 billion.<ref>{{cite news |author=<!--Staff writer(s); no by-line.--> |title=Cumulus Media, Inc., and Investor Group to Acquire Susquehanna Radio |url=http://www.businesswire.com/news/home/20051031005363/en/Cumulus-Media-Investor-Group-Acquire-Susquehanna-Radio |newspaper=Business Wire |location=Atlanta |date=October 31, 2005 |access-date=2017-07-24}}</ref> The purchase was completed on May 5, 2006.<ref>{{cite news |author=<!--Staff writer(s); no by-line.--> |title=Cumulus Media closes $1.2B acquisition of Susquehanna Radio |url=http://www.marketwatch.com/story/cumulus-media-closes-12b-acquisition-of-susquehanna-radio |newspaper=MarketWatch |location=San Francisco |date=May 5, 2006 |access-date=2017-07-24}}</ref>


On October 31, 2005, [[Cumulus Media]] announced the creation of a new private partnership, Cumulus Media Partners, LLC, formed with [[Bain Capital]], [[The Blackstone Group]] and [[Thomas H. Lee Partners]], to purchase Susquehanna Radio Corporation for approximately $1.2 billion.<ref>{{cite news |author=<!--Staff writer(s); no by-line.--> |title=Cumulus Media, Inc., and Investor Group to Acquire Susquehanna Radio |url=http://www.businesswire.com/news/home/20051031005363/en/Cumulus-Media-Investor-Group-Acquire-Susquehanna-Radio |newspaper=Business Wire |location=Atlanta |date=October 31, 2005 |access-date=2017-07-24}}</ref> The purchase was completed on May 5, 2006,<ref>{{cite news |author=<!--Staff writer(s); no by-line.--> |title=Cumulus Media closes $1.2B acquisition of Susquehanna Radio |url=http://www.marketwatch.com/story/cumulus-media-closes-12b-acquisition-of-susquehanna-radio |newspaper=MarketWatch |location=San Francisco |date=May 5, 2006 |access-date=2017-07-24}}</ref> at which time the license for WSBA was transferred to Radio License Holding SRC, LLC., a licensee of Cumulus Media Partners Susquehanna Corporation.<ref>{{cite web |url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=1116954 |title=Transfer of Control Application [WSBA] |website=fcc.gov |publisher=[[Federal Communications Commission]] |access-date=2017-07-24}}</ref>
At that time, the license for WSBA was transferred to Radio License Holding SRC, LLC., a division of Cumulus Media Partners Susquehanna Corporation.<ref>{{cite web |url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=1116954 |title=Transfer of Control Application [WSBA] |website=fcc.gov |publisher=[[Federal Communications Commission]] |access-date=2017-07-24}}</ref>


On July 20, 2017, translator W253AC (now W230CQ), licensed to serve York, began simulcasting WSBA programming.
On July 20, 2017, translator W253AC (now W230CQ), licensed to York, began simulcasting WSBA programming.


==Translator==
==Translator==

Revision as of 04:19, 27 May 2021

WSBA
WSBA logo
Frequency910 kHz
BrandingNewsTalk 93.9 & 910 WSBA
Programming
FormatTalk
AffiliationsWestwood One
Fox News Radio
Baltimore Orioles Radio Network
Ownership
Owner
WARM-FM, WGLD, WSOX
History
First air date
September 1, 1942
Call sign meaning
Susquehanna Broadcasting Associates (Former owner)
Technical information
Facility ID73979
ClassB
Power5,000 watts (days)
1,000 watts (nights)
Transmitter coordinates
39°59′57.35″N 76°44′4.0″W / 39.9992639°N 76.734444°W / 39.9992639; -76.734444 (WSBA)
Translator(s)See § Translator
Repeater(s)96.1 WSOX-HD2
Links
WebcastListen live
Listen Live via iHeart
Websitewww.newstalkwsba.com

WSBA (910 AM, "NewsTalk 93.9 & 910 WSBA") is a commercial AM radio station licensed to York, Pennsylvania. The station is owned by Cumulus Media Inc., through licensee Radio License Holding SRC, LLC. It broadcasts a talk radio format. The radio studios are on Susquehanna Plaza Drive near U.S. Route 30.

By day, WSBA is powered at 5,000 watts. But at night, to protect other stations on 910 AM from interference, WSBA reduces power to 1,000 watts. It uses a directional antenna with a four-tower array at all times.[1] The transmitter is on Susquehanna Trail in York.[2] The towers are at 121.3 meters (398 ft) elevation with a height of 75.3 meters (247 ft). Their tops are 196.6 meters (645 ft) above sea level. Programming is also heard on 250 watt FM translator W230CQ at 93.9 MHz.[3] It is also simulcast on the HD Radio digital subchannel of sister station 96.1 WSOX-HD2.

Programming

Weekdays begin with the "WSBA Morning News" hosted by Gary Sutton. The rest of the weekday schedule is largely made up of nationally syndicated conservative talk shows, including Brian Kilmeade, Dan Bongino, Ben Shapiro, Michael Knowles, Mark Levin, Dave Ramsey, Red Eye Radio and America in the Morning. Most hours begin with world and national news from Fox News Radio. WSBA also carries Baltimore Orioles baseball games.[4]

History

Waiting for Sign-On

An article in the Gazette and Daily on July 24, 1942 discussed the new radio station.[5] "Will Occupy New Radio Station Monday" quotes the Station Manager Robert L. Kauffman as saying the station will go on the air sometime in the late summer. Otis Morse will be the Program Director and Willis Weaver will be the chief engineer.

An advertisement in The Gazette and Daily on August 26, 1942,[6](Page 2 bottom of Column 1), stated, "On the air soon - 900 the mid-point on your dial." This ad was repeated on August 27, 1944.[7] and on August 28[8] and August 29.[9] The announcement of the first day on September 1, 1942, came in The Gazette and Daily on August 31, 1942.[10] The September 1, 1942 Gazette and Daily Page 2 article announced, 'WSBA On the Air Today'.[11]

First Day

The station signed on the air with a prayer by the Rev. Paul E. V. Shannon of the first United Brethren Church. York Mayor Harry B. Anstine read his Heroes Day proclamation. Much of the programming reflected that the nation was nearing the end of the first year of World War II.

The station had a 240-foot antenna and a 1,000 watt transmitter. An advertisement on page 3 that day called WSBA "York's own radio station."[12]

Nearby, 580 WHP in Harrisburg, PA went on the air in 1925, predating WSBA by 17 years. WLXW (now WHYL) in Carlisle, PA was first on the air in 1948, six years after WSBA and WGET in Gettysburg, PA first aired August 27, 1950. WHVR AM in Hanover, PA went into operation on January 2, 1949 on 1280 kHz with a power of 1000 watts.

Other stations in York in the 1950-1970 period included WORK and WNOW-FM and WNOW (AM) which was mainly country.

Moving to AM 910

WSBA moved from 900 to 910 kHz in October 1949. It still continued to be listed in radio listings as the old frequency 900 kHz through the middle 50s when the Gazette and Daily discontinued the radio listings.[13]

The move allowed WSBA to increase its daytime power to 5,000 watts. WSBA's move to 910 is discussed in more detail in the Publication, Susquehanna First 50 Years[14] by Phillip K. Eberly.

Full Service MOR

During the 1950-1980 period WSBA carried a full service, middle of the road (MOR) format of popular music, news and sports. Ed Wickenheiser was one of the newscasters in the earliest reporting of the "Three Mile Island accident" in 1979 and is cited in the book TMI by investigative reporter Mark Lane.

During Hurricane Agnes and Eloise, snowstorms and other weather events, WSBA had frequent updates and information. When disasters hit, regular programming stopped. During the late 50s and early 60s, the station did a rundown of the top 40 on Saturday afternoon.

Ralph Lockwood was a long term morning host during that period and had a fictional sidekick Luscious Laverne. Ed Lincoln was another personality at that time who had a feature, the hit of the week, which was played every night on his program. That was available in Sol Kessler's Hi Fi Shop for $.59 during that week. This is noted in an advertisement in The Gazette and Daily April 26, 1957.[15]

WSBA-FM

WSBA management decided to add an FM station. On November 21, 1947, manager Otis Morse IV[16] spoke to the York Exchange Club about frequency modulation (FM) radio. WSBA-FM first appears in a programming guide on February 28, 1949, in the Hanover Sun. The station was on the air at 103.3 MHz, largely simulcasting AM 910.[17]

In an article appears in the January 7, 1950, York Gazette and Daily.[18] A seminar was being presented featuring Otis Morse from WSBA and others from WNOW-AM, WORK-AM, and WRZE-FM 98.3 (Per radio listing The Evening Sun May 12, 1953) [19] were participating.

During the 1960s and 1970s, WSBA was a leading Top 40 music station in the Harrisburg-York-Lancaster area. It was also the flagship station of Susquehanna Radio's Top 40 stations (which also included WHLO, WARM, and WICE).

Cumulus Ownership

On October 31, 2005, Cumulus Media announced the creation of a new private partnership, Cumulus Media Partners, LLC, formed with Bain Capital, The Blackstone Group and Thomas H. Lee Partners, to purchase Susquehanna Radio Corporation for approximately $1.2 billion.[20] The purchase was completed on May 5, 2006.[21]

At that time, the license for WSBA was transferred to Radio License Holding SRC, LLC., a division of Cumulus Media Partners Susquehanna Corporation.[22]

On July 20, 2017, translator W253AC (now W230CQ), licensed to York, began simulcasting WSBA programming.

Translator

WSBA programming is simulcast on the following translator:

Broadcast translator for WSBA
Call sign Frequency City of license FID ERP (W) HAAT Class Transmitter coordinates FCC info
W230CQ 93.9 FM York, Pennsylvania 39873 250 200 m (656 ft) D 39°59′56.4″N 76°41′41.9″W / 39.999000°N 76.694972°W / 39.999000; -76.694972 (W230CQ) LMS

References

  1. ^ Radio-Locator.com/WSBA
  2. ^ "0.5 mV/m Service Contour for WSBA, York, PA, 910 kHz BMML-20100412AFJ". fcc.gov. Federal Communications Commission. Retrieved 2017-07-23.
  3. ^ Radio-Locator.com/W230CQ
  4. ^ "Baltimore Orioles Baseball on WSBA". newstalkwsba.com. Retrieved 2017-07-24.
  5. ^ "24 Jul 1942, Page 20 - The Gazette and Daily at Newspapers.com".(subscription required)
  6. ^ "26 Aug 1942, Page 2 - The Gazette and Daily at Newspapers.com".(subscription required)
  7. ^ "27 Aug 1942, Page 2 - The Gazette and Daily at Newspapers.com".(subscription required)
  8. ^ "28 Aug 1942, Page 2 - The Gazette and Daily at Newspapers.com".(subscription required)
  9. ^ "29 Aug 1942, Page 2 - The Gazette and Daily at Newspapers.com".(subscription required)
  10. ^ "31 Aug 1942, Page 5 - The Gazette and Daily at Newspapers.com".(subscription required)
  11. ^ "1 Sep 1942, Page 2 - The Gazette and Daily at Newspapers.com".(subscription required)
  12. ^ "1 Sep 1942, Page 3 - The Gazette and Daily at Newspapers.com".(subscription required)
  13. ^ "24 Oct 1949, Page 13 - The Gazette and Daily at Newspapers.com".(subscription required)
  14. ^ Eberly, Phillip (1992). Susquehanna Radio • The First Fifty Years (PDF). Susquehanna Radio Corp. p. 23.
  15. ^ "26 Apr 1957, Page 37 - The Gazette and Daily at Newspapers.com".(subscription required)
  16. ^ "21 Nov 1947, Page 4 - The Gazette and Daily at Newspapers.com".(subscription required)
  17. ^ "28 Feb 1949, Page 11 - The Evening Sun at Newspapers.com".(subscription required)
  18. ^ "7 Jan 1950, Page 8 - The Gazette and Daily at Newspapers.com".(subscription required)
  19. ^ "12 May 1953, Page 13 - The Evening Sun at Newspapers.com".(subscription required)
  20. ^ "Cumulus Media, Inc., and Investor Group to Acquire Susquehanna Radio". Business Wire. Atlanta. October 31, 2005. Retrieved 2017-07-24.
  21. ^ "Cumulus Media closes $1.2B acquisition of Susquehanna Radio". MarketWatch. San Francisco. May 5, 2006. Retrieved 2017-07-24.
  22. ^ "Transfer of Control Application [WSBA]". fcc.gov. Federal Communications Commission. Retrieved 2017-07-24.