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{{short description|Contemporary hit radio station in San Francisco}}
{{short description|Contemporary hit radio station in San Francisco}}
{{Use mdy dates|date=November 2024}}
{{hatnote|For KFRC today see [[KFRC-FM]].}}
{{Infobox radio station
{{Infobox radio station
| name = KMVQ-FM
| name = KMVQ-FM
| logo = KMVQ logo 2018.png
| logo = KMVQ logo 2018.png
| logo_upright = .8
| logo_size = 150px
| city = [[San Francisco]], [[California]]
| city = [[San Francisco, California]]
| country = US
| area = [[San Francisco Bay Area]]
| area = [[San Francisco Bay Area]]
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| branding = 99.7 Now
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| frequency = {{frequency|99.7|[[MHz]]}} {{HD Radio}}
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| airdate = {{start date|1949|10|12}}
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| branding = ''99.7 Now''
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| frequency = {{frequency|99.7|[[Hertz#SI multiples|MHz]]}} {{HD Radio}}
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| language = [[American English|English]]
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| repeater = See {{section link||FM booster}}
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| format = [[Contemporary hit radio]]
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| language = [[English language|English]]
| subchannels = {{ubl|HD2: [[Electronic dance music]]|HD3: [[Bilingual]] [[soft adult contemporary]] "Magic"}}
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| format = [[Contemporary hit radio]]/[[contemporary hit radio|Top 40]]
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| owner = [[Bonneville International]]
| subchannels = HD2: [[Dance music|Dance]]/[[Electronic dance music|EDM]]
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| licensee = Bonneville International Corporation
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| erp = {{val|40000|u=[[watt]]s|fmt=commas}}
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| sister_stations = {{hlist|[[KBLX-FM]]|[[KOIT]]|[[KUFX]]}}
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| haat = {{convert|396|m|ft|sp=us}}
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| airdate = {{start date and age|1949|10|12}}
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| class = B
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| former_callsigns = {{ubl|KNBC-FM (1949–1962)|KNBR-FM (1962–1975)|KNAI-FM (1975–1978)|KYUU (1978–1988)|KXXX-FM (1988–1991)|KFRC-FM (1991–2007)}}
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| facility_id = 1084
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| callsign_meaning = Movin' Q (previous branding)
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| coordinates = {{coord|37.687|N|122.436|W|type:landmark_region:US-CA_source:FCC}}
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| licensing_authority = [[FCC]]
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| callsign_meaning = Movin' Q (previous branding)
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| facility_id = 1084
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| former_callsigns = KNBC-FM (1949–1962)<br />KNBR-FM (1962–1975)<br />KNAI-FM (1975–1978)<br />KYUU (1978–1988)<br />KXXX (1988–1991)<br />KFRC-FM (1991–2007)
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| class = B
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| licensing_authority = [[Federal Communications Commission|FCC]]
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| erp = {{val|40000|u=watts|fmt=commas}}
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| owner = [[Bonneville International]]
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| haat = {{convert|396|m|ft|sp=us}}
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| licensee = Bonneville International Corporation
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| coordinates = {{coord|37.687|N|122.436|W|type:landmark_region:US-CA_source:FCC|display=inline,title}}
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| sister_stations = {{hlist|[[KBLX-FM]]|[[KOIT]]|[[KUFX]]}}
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| repeater = See {{section link||FM booster}}
| webcast = {{listenlive|https://player.listenlive.co/55441}}<br />{{Audacy.com|997now}}
| webcast = {{ubl|{{listenlive|https://tuner.bonneville.com/?KMVQ-FM}}|{{Audacy.com|997now}}|{{listenlive|https://tuner.bonneville.com/?KMVQ-HD2}} (HD2)|{{listenlive|https://tuner.bonneville.com/live/KUFX-HD2}} (HD3)}}
| website = {{url|https://www.997now.com}}
| website = {{URL|https://997now.com}}
}}
}}
'''KMVQ-FM''' (99.7 [[FM broadcasting|FM]]) is a radio station licensed to [[San Francisco]], [[California]]. The station currently broadcasts a [[contemporary hit radio|Top 40/CHR]] format branded as ''99.7 Now''. KMVQ's studios are at 2001 [[Junipero Serra Boulevard]] in [[Daly City, California|Daly City]],<ref name="997now-contact">{{cite web |title=Contact |url=https://997now.com/contact-us/ |website=99.7 NOW |access-date=3 April 2022 |quote=2001 Junipero Serra Blvd. Suite 350. Daly City, CA 94014 }}</ref> while its transmitter is located on [[San Bruno Mountain]].
'''KMVQ-FM''' (99.7 [[MHz]]) is a [[commercial radio]] station licensed to San Francisco, California. It is owned by [[Salt Lake City]]–based [[Bonneville International]], and broadcasts a [[contemporary hit radio]] format branded ''99.7 Now''. KMVQ-FM's studios are located in [[Daly City]].


⚫
KMVQ-FM has an [[effective radiated power]] (ERP) of 40,000 watts. Its [[transmitter]] is along Radio Road on [[San Bruno Mountain]] in [[Brisbane, California|Brisbane]]. KMVQ broadcasts using [[HD Radio]] technology.<ref>{{cite web |url=http://hdradio.com/station_guides/widget.php?id=4 |title=HD Radio station guide for San Francisco, CA |access-date=September 4, 2016 |archive-url=https://web.archive.org/web/20160916101138/http://hdradio.com/station_guides/widget.php?id=4 |archive-date=September 16, 2016 }} HD Radio Guide for San Francisco</ref>
KMVQ-FM is owned by [[Salt Lake City]]–based [[Bonneville International]]. KMVQ directly competes with crosstown Top 40 [[KYLD]]. Other competing stations include heritage [[Urban Contemporary|Urban]] [[KMEL]] and [[Rhythmic AC]] [[KRBQ]].

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KMVQ broadcasts in the [[HD Radio]] format.<ref>{{cite web |url=http://hdradio.com/station_guides/widget.php?id=4 |title=HD Radio station guide for San Francisco, CA |access-date=2016-09-04 |archive-url=https://web.archive.org/web/20160916101138/http://hdradio.com/station_guides/widget.php?id=4 |archive-date=2016-09-16 }} HD Radio Guide for San Francisco</ref>


==History==
==History==
{{see also|KNBR (AM)}}
{{see also|KNBR (AM)}}
===KNBC-FM, KNBR-FM and KNAI-FM===
⚫
The 99.7 FM frequency was originally owned by [[NBC]] as the [[sister station]] to [[KNBR (AM)|KNBR]] (680 AM). KNBC-FM [[signed on]] the air on October 12, 1949. At various times, it aired a [[middle of the road (music)|middle of the road]] format as KNBR-FM. It was briefly an [[all-news]] station as KNAI-FM, a [[network affiliate]] of the short-lived NBC News and Information Service (NIS).


⚫
The KNBR-FM [[call sign]] returned to the market in 2019, this time on [[KNBR-FM|104.5]], the former KFOG.{{Citation needed |date=September 2019}}
⚫
The 99.7 FM frequency was originally owned by [[NBC]], with sister station [[KNBR (AM)|KNBR]]. The station signed on the air on October 12, 1949 as KNBC-FM. At various times, it aired a [[middle of the road (music)|middle of the road]] format as KNBR-FM and an [[news radio|all-news]] format as KNAI-FM.

⚫
The KNBR-FM call letters returned to the market in 2019, this time on [[KNBR-FM|104.5]], the former KFOG.{{Citation needed |date=September 2019}}


===KYUU===
===KYUU===
In 1978, NBC decided to take advantage of the newfound success of [[FM radio]], so programmers were hired to create a new format, similar to [[Top 40]] but targeting a market they felt was underserved, adults in the 25-34 age range. Years later, this approach would be labeled as "[[Hot adult contemporary]]." The station became KYUU.
In 1978, NBC decided to take advantage of improving ratings for [[FM radio]], so programmers were hired to create a new format. They came up with a sound similar to [[Top 40]] but targeting a market they felt was underserved, adults in the 25-34 age range. Years later, this approach would be labeled as "[[hot adult contemporary]]". The station became KYUU.


Over time, the station migrated to more of a Top 40 format as "The Hit Music Station". By 1986, with [[KMEL]] dominating as the Bay Area's Top 40 station, the station migrated back to its Hot AC direction. During much of this time, KYUU's morning host was [[Don Bleu]].
Over time, the station migrated to more of a mainstream Top 40 format as "The Hit Music Station". By 1986, with [[KMEL]] dominating as the Bay Area's primary Top 40 station, 99.7 migrated back to its Hot AC direction. During much of this time, KYUU's morning host was [[Don Bleu]].


===X-100===
===X-100===
In 1988, NBC decided to sell all its [[Owned-and-operated station|owned-and-operated]] radio stations and concentrate on television. KYUU was among the last to be sold when [[Emmis Communications]] bought the radio station. Emmis made many changes, and due to heavy competition, in October 1988, decided to relaunch the station as X-100 and changed the call letters to KXXX.<ref>https://www.americanradiohistory.com/Archive-RandR/1980s/1988/RR-1988-05-06.pdf {{Bare URL PDF|date=March 2022}}</ref><ref>{{cite web|url=http://www.fccinfo.com/CMDProEngine.php?sCurrentService=FM&tabSearchType=Appl&sAppIDNumber=172903|title=FCCInfo Results|first=Cavell, Mertz & Associates|last=Inc.|website=www.fccinfo.com}}</ref><ref>{{cite web|url=http://www.ohms.com/kyuu14.htm|title=KYUU: Epitaph|website=www.ohms.com}}</ref> It had a dance-leaning CHR approach, mixing Top 40 hits with dance music. Notable personalities included George McFly, Chuck Geiger, Super Snake, Rex McNeil and morning hosts Bill Kelly & Al Kline.
In 1988, NBC decided to sell all its [[owned-and-operated]] radio stations and concentrate on television. KYUU was among the last to be sold when [[Emmis Communications]] acquired the radio station. Emmis made many changes, and due to heavy competition, in October 1988, decided to relaunch the station. KYUU rebranded as "X-100", and changed its call letters to KXXX.<ref>{{cite magazine |url=https://www.worldradiohistory.com/Archive-All-Music/Archive-RandR/1980s/1988/RR-1988-05-06.pdf#page=3 |title=KYUU Commits to CHR |magazine=[[Radio & Records|R&R]] |date=May 6, 1988|accessdate=October 30, 2022 |via=World Radio History}}</ref><ref>{{cite web |url=http://www.fccinfo.com/CMDProEngine.php?sCurrentService=FM&tabSearchType=Appl&sAppIDNumber=172903 |title=FCCInfo Results |website=fccinfo.com}}</ref><ref>{{cite web |url=http://www.ohms.com/kyuu14.htm |title=KYUU: Epitaph |website=ohms.com}}</ref>


It had a dance-leaning CHR approach, mixing Top 40 hits with dance music. Notable personalities included George McFly, Chuck Geiger, Super Snake, Rex McNeil and morning hosts Bill Kelly & Al Kline. "X-100" fared poorly, unable to compete with KMEL in the ratings. This led Emmis to sell the station to real estate developer Peter Bedford under his "Coast Broadcasting" division.
X-100 fared poorly, unable to topple KMEL in the ratings, compared to the legacy of KYUU. This led Emmis to sell the station to real estate developer Peter Bedford under his "Coast Broadcasting" division. X-100 flipped to [[oldies]] as KFRC-FM on March 18, 1991.<ref>http://www.americanradiohistory.com/Archive-Billboard/90s/1991/BB-1991-03-16.pdf {{Bare URL PDF|date=March 2022}}</ref> The following month, Bedford would buy [[KFRC (defunct)|610 AM]] from [[RKO General]], completing the sell-off of RKO's radio division.<ref>{{Cite web |url=http://bayarearadio.org/schneider/kfrc1.shtml |title=Archived copy |access-date=2016-01-24 |archive-url=https://web.archive.org/web/20160314191936/http://bayarearadio.org/schneider/kfrc1.shtml |archive-date=2016-03-14 |url-status=dead }}</ref> In January 1993, Alliance Broadcasting, a company run by former KYUU general manager John Hayes, would buy KFRC.<ref>{{cite web|url=https://variety.com/1993/more/news/alliance-buying-s-f-radio-stations-103169/|title=Alliance buying S.F. radio stations|author=Variety Staff|date=21 January 1993}}</ref> On August 12, 1993, KFRC-FM began [[simulcast]]ing on 610 AM.<ref>http://www.americanradiohistory.com/Archive-RandR/1990s/1993/RR-1993-08-20.pdf {{Bare URL PDF|date=March 2022}}</ref>


===Oldies 99.7 KFRC===
===KFRC-FM===
{{main|KFRC (defunct)}}
{{main|KFRC (defunct)}}
KXXX flipped to [[oldies]] as KFRC-FM on March 18, 1991.<ref>{{cite magazine|url=http://www.americanradiohistory.com/Archive-Billboard/90s/1991/BB-1991-03-16.pdf|title=KXXX San Francisco Goes Oldies KFRC-FM|magazine=[[Billboard (magazine)|Billboard]]|date=March 16, 1991|accessdate=October 30, 2022}}</ref> The following month, Bedford bought [[KFRC (defunct)|610 AM]] from [[RKO General]], completing the sell-off of RKO's radio division.<ref>{{Cite web |url=http://bayarearadio.org/schneider/kfrc1.shtml |title=The History of 610 KFRC Radio - San Francisco |access-date=January 24, 2016 |archive-url=https://web.archive.org/web/20160314191936/http://bayarearadio.org/schneider/kfrc1.shtml |archive-date=March 14, 2016 |url-status=dead }}</ref>

In January 1993, Alliance Broadcasting, a company run by former KYUU general manager John Hayes, bought KFRC.<ref>{{cite web|url=https://variety.com/1993/more/news/alliance-buying-s-f-radio-stations-103169/|title=Alliance buying S.F. radio stations|date=January 21, 1993}}</ref> On August 12, 1993, KFRC-FM began [[simulcast]]ing on 610 AM.<ref>{{cite web|url=http://www.americanradiohistory.com/Archive-RandR/1990s/1993/RR-1993-08-20.pdf|title=Alliance Pulls Plug on Popular KFRC (AM) Format|work=[[Radio & Records|R&R]]|date=August 20, 1993|accessdate=October 30, 2022}}</ref>


This was not KFRC's first attempt at FM broadcasting. For many years, KFRC owned an FM counterpart at 106.1 FM, which carried a variety of formats. In 1977, KFRC's owners sold off the money-losing FM station at 106.1 (which soon became successful [[Album-oriented rock|AOR]] station [[KMEL]]). Over the next few years, as the FM band eclipsed AM in popularity, it became clear that the owners had made a mistake. This was finally remedied in 1991 under different ownership with the purchase of KXXX.
This was not KFRC's first attempt at FM broadcasting. For many years, KFRC owned an FM counterpart at 106.1 FM, which carried a variety of formats. In 1977, KFRC's owners sold off the money-losing FM station at 106.1 (which soon became successful [[Album-oriented rock|AOR]] station [[KMEL]]). Over the next few years, as the FM band eclipsed AM in popularity, it became clear that the owners had made a mistake. This was finally remedied in 1991 under different ownership with the purchase of KXXX.


As KFRC, 99.7 FM simulcast the oldies format of its well-known sister AM station. The oldies format proved very successful in the Bay Area market, reaching number one with the 25-54 year old [[demography|demographic]]. In September 1995, Alliance would be bought out by [[Infinity Broadcasting]].<ref>{{cite news|url=https://www.nytimes.com/1995/09/23/business/infinity-to-buy-alliance-gaining-7-radio-outlets.html|title=Infinity to Buy Alliance, Gaining 7 Radio Outlets|first=Andrea|last=Adelson|newspaper=The New York Times|date=23 September 1995}}</ref>
As KFRC-FM, 99.7 FM simulcast the oldies format of its well-known sister AM station. The oldies format proved successful in the Bay Area market, reaching number one with the 25-54-year-old [[demographic]]. In September 1995, Alliance was bought out by [[Infinity Broadcasting]].<ref>{{cite news|url=https://www.nytimes.com/1995/09/23/business/infinity-to-buy-alliance-gaining-7-radio-outlets.html|title=Infinity to Buy Alliance, Gaining 7 Radio Outlets|first=Andrea|last=Adelson|newspaper=The New York Times|date=September 23, 1995}}</ref>


In 2005, Infinity Broadcasting (later becoming [[CBS Radio]]) traded 610 AM to [[Christian radio]] broadcaster [[Family Radio|Family Stations]], the owners of [[KEAR (AM)|KEAR]], for their station at 106.9 FM. On April 29, 2005, Family Stations began simulcasting the signal of their FM station on 610 AM, and the oldies format and KFRC call letters remained at 99.7 FM.
In 2005, Infinity Broadcasting (later becoming [[CBS Radio]]) traded 610 AM to [[Christian radio]] broadcaster [[Family Stations]], the owners of [[KEAR (AM)|KEAR]], for their station at 106.9 FM. On April 29, 2005, Family Stations began simulcasting the signal of their FM station on 610 AM, and the oldies format and KFRC call letters remained at 99.7 FM.


On September 5, 2005, KFRC relaunched its oldies format, this time focusing on 1970s & 1980s music with a low-key approach. The station billed itself as "the Bay Area's Classic Hits."
On September 5, 2005, KFRC relaunched its oldies format, this time focusing on 1970s and 1980s music with a low-key approach. The station billed itself as "the Bay Area's Classic Hits".


===MOViN' 99.7===
===MOViN' 99.7===
On September 22, 2006, KFRC switched to a [[rhythmic adult contemporary]] format, relaunching this time as "The New Movin' 99.7", though the KFRC-FM call letters remained.<ref>{{cite web |last1=Fong-Torres |first1=Ben |title=Radio Waves |url=https://www.sfgate.com/entertainment/radiowaves/article/RADIO-WAVES-2468116.php |website=San Francisco Chronicle |publisher=Hearst Communications, Inc. |date=October 15, 2006}}</ref>
[[Image:Movin997.png|thumb|right|Logo for MOViN 99.7, 2006-2007]]
At 10:03&nbsp;a.m. on September 22, 2006, after playing "[[American Pie (song)|American Pie]]" by [[Don McLean]], KFRC switched to a [[Rhythmic Adult Contemporary|Rhythmic AC]] format, relaunching this time as "The New Movin' 99.7" (with KFRC calls) with "[[Gonna Make You Sweat]]" by [[C+C Music Factory]] as the first song.<ref>{{cite web|url=http://www.radiodiscussions.com/showthread.php?482426-KFRC-FLIP!|title=KFRC FLIP!}}</ref><ref>{{cite web|url=http://sfppc.blogspot.com/2006/09/cbs-radio-dumps-kfrcs-oldies-format|title=San Francisco Press Club: CBS Radio dumps KFRC's oldies format|first=San Francisco Peninsula Press|last=Club|date=22 September 2006}}</ref><ref>{{cite web|url=http://www.sfgate.com/entertainment/radiowaves/article/RADIO-WAVES-2468116.php|title=RADIO WAVES|date=15 October 2006}}</ref> The [[Movin' (brand)|Movin' brand]] had previously been picked up by [[KQMV]]/[[Seattle, Washington|Seattle]], [[KLLI (FM)|KMVN]]/[[Los Angeles]], [[KYMV]]/[[Salt Lake City, Utah|Salt Lake City]], [[KMVK]]/[[Dallas, Texas|Dallas]] and [[WXOS|WMVN]]/[[St. Louis, Missouri|St. Louis]].
The format switch was met with sharp criticism from long time listeners of the oldies format because it was the last remaining oldies station in the region.


On May 17, 2007, CBS Radio decided to bring back the old KFRC, as they dropped the "[[Free FM]]" [[talk radio|talk]] format on 106.9 FM and revived the old "classic hits" format. The KFRC call sign moved to 106.9 FM. As a result, 99.7 FM received the new call sign KMVQ. (KFRC-FM is now an [[All-news radio]] station, simulcasting [[KCBS (AM)|KCBS]] 740.)
On May 17, 2007, CBS Radio decided to bring back the old KFRC. The company dropped the "[[Free FM]]" [[talk radio]] format on 106.9 FM and revived the old [[classic hits]] format. The KFRC call sign moved to 106.9 FM. As a result, 99.7 FM received the new call sign KMVQ.


===Transition to CHR===
===Transition to CHR===
During the late summer and early fall of 2008, KMVQ evolved towards a [[Rhythmic contemporary|Rhythmic]]-leaning [[Top 40]] format with occasional classic rhythmic songs carried over from the previous format, becoming the first mainstream top 40 station for [[San Francisco]] in six years since [[KGMZ-FM|KZQZ]] flipped to [[country music|country]] in [[2002 in radio|2002]]. As a result, KMVQ became musically similar to CBS Radio's other newly launched top 40 stations in [[KKHH|Houston]], [[KNX-FM|Los Angeles]], [[WNYL (FM)|New York City]] and [[WDZH|Detroit]]. To fill the void, [[Clear Channel Communications|Clear Channel]]'s [[KISQ]] shifted from [[urban AC]] to rhythmic AC.
During the late summer and early fall of 2008, KMVQ evolved to a [[Rhythmic contemporary|Rhythmic]]-leaning [[Top 40]] format with occasional classic rhythmic songs carried over from the previous format. It became the first mainstream top 40 station for San Francisco in six years since [[KGMZ-FM|KZQZ]] flipped to [[country music|country]] in [[2002 in radio|2002]]. As a result, KMVQ became musically similar to CBS Radio's other newly launched Top 40 stations in [[KKHH|Houston]], [[KNX-FM|Los Angeles]], [[WINS-FM|New York City]] and [[WDZH|Detroit]]. To fill the void, [[Clear Channel Communications|Clear Channel]]'s [[KISQ]] shifted from [[urban AC]] to rhythmic AC.


In early 2009, KMVQ added many former DJ's from [[KYLD]], including St. John and Strawberry to its weekday lineup. Later that year, on November 12, KMVQ added Fernando and Greg in the Morning as the station's new morning show, replacing Baltazar and Maria. The pair are the first openly gay duo to host a morning broadcast on American commercial radio. Before moving to KMVQ, the show was initially established on [[KREV (FM)|KNGY]].
In early 2009, KMVQ added many former DJ's from [[KYLD]], including St. John and Strawberry, to its weekday lineup. Later that year, on November 12, KMVQ added "Fernando and Greg in the Morning" as the station's new morning show, replacing "Baltazar and Maria". The pair are the first [[openly gay]] duo to host a morning broadcast on American commercial radio. Before moving to KMVQ, the show was initially established on [[KNGY]].


====99.7 NOW====
===99.7 NOW===
In mid-[[2010 in radio|2010]], KMVQ changed its logo to match the "AMP Radio" stations in [[Los Angeles]] ([[KNX-FM|KAMP-FM]]) and [[Detroit]] ([[WDZH]]). The station began using the slogan "All The Hits!" On December 31, 2010, the station re-branded as "99-7 Now" to match the CBS owned [[WNYL (FM)|WNOW-FM]] (''92-3 Now'') in [[New York City]].
In mid-[[2010 in radio|2010]], KMVQ changed its logo to match the CBS-owned "AMP Radio" stations in Los Angeles ([[KAMP-FM]]) and Detroit ([[WDZH]]). The station began using the slogan "All The Hits!" On December 31, 2010, the station re-branded as "99-7 Now" to match the CBS owned [[WINS-FM|WNOW-FM]] (''92-3 Now'') in New York City.


On February 2, 2017, CBS Radio announced that it would merge with [[Entercom]]. To comply with FCC ownership limits, it was announced that KMVQ, Entercom's KBLX, KOIT, and KUFX, and a cluster in Sacramento, would be divested.<ref name="ri-cbsentercomdivestitures">{{cite news|last1=Venta|first1=Lance|title=Entercom Narrows Down 16 Stations To Be Divested To Complete CBS Radio Merger|url=https://radioinsight.com/headlines/120286/entercom-narrows-16-stations-divested-complete-cbs-radio-merger/|access-date=October 11, 2017|work=RadioInsight|date=October 10, 2017}}</ref> Under a local marketing agreement, Bonneville assumed operations of the stations following the completion of the merger on November 17.<ref>{{cite web|url=https://radioinsight.com/headlines/121072/entercom-completes-cbs-radio-merger/|title=Entercom Completes CBS Radio Merger|last=Venta|first=Lance|work=Radio Insight|date=November 17, 2017|access-date=November 17, 2017}}</ref> On August 3, 2018, Bonneville announced that it would acquire all of the divested Entercom stations it had been operating for $141 million;<ref>{{cite news |title=Bonneville Turns San Francisco and Sacramento LMAs Into Purchase - RadioInsight |url=https://radioinsight.com/headlines/169812/bonneville-turns-san-francisco-and-sacramento-lmas-into-purchase/ |access-date=9 August 2018 |work=RadioInsight |date=3 August 2018}}</ref><ref>{{cite news |title=LMA Becomes Sale As Entercom Officially Sells Eight SF, Sacramento Stations To Bonneville For $141 Million |url=https://www.allaccess.com/net-news/archive/story/178812/lma-becomes-sale-as-entercom-officially-sells-eigh |access-date=9 August 2018 |work=All Access |language=en}}</ref> the sale was completed on September 21, 2018.<ref name="fcc-saletobonnevillecomplete">{{cite web |title=Consummation Notice |url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1792765&Form_id=905&Facility_id=6380 |website=CDBS Public Access |publisher=[[Federal Communications Commission]] |access-date=November 9, 2018 |date=September 24, 2018}}</ref>
On February 2, 2017, CBS Radio announced that it would merge with [[Entercom]]. To comply with FCC ownership limits, it was announced that KMVQ, Entercom's KBLX, KOIT, and KUFX, and a cluster in [[Sacramento]], would be divested.<ref name="ri-cbsentercomdivestitures">{{cite news|last1=Venta|first1=Lance|title=Entercom Narrows Down 16 Stations To Be Divested To Complete CBS Radio Merger|url=https://radioinsight.com/headlines/120286/entercom-narrows-16-stations-divested-complete-cbs-radio-merger/|access-date=October 11, 2017|work=RadioInsight|date=October 10, 2017}}</ref> Under a [[local marketing agreement]] (LMA), Bonneville assumed operations of the stations following the completion of the merger on November 17.<ref>{{cite web|url=https://radioinsight.com/headlines/121072/entercom-completes-cbs-radio-merger/|title=Entercom Completes CBS Radio Merger|last=Venta|first=Lance|work=Radio Insight|date=November 17, 2017|access-date=November 17, 2017}}</ref>


On August 3, 2018, Bonneville announced that it would acquire all of the divested Entercom stations it had been operating for $141&nbsp;million.<ref>{{cite news |title=Bonneville Turns San Francisco and Sacramento LMAs Into Purchase - RadioInsight |url=https://radioinsight.com/headlines/169812/bonneville-turns-san-francisco-and-sacramento-lmas-into-purchase/ |access-date=August 9, 2018 |work=RadioInsight |date=August 3, 2018}}</ref><ref>{{cite news |title=LMA Becomes Sale As Entercom Officially Sells Eight SF, Sacramento Stations To Bonneville For $141 Million |url=https://www.allaccess.com/net-news/archive/story/178812/lma-becomes-sale-as-entercom-officially-sells-eigh |access-date=August 9, 2018 |work=All Access |language=en}}</ref> The sale was completed on September 21, 2018.<ref name="fcc-saletobonnevillecomplete">{{cite web |title=Consummation Notice |url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1792765&Form_id=905&Facility_id=6380 |website=CDBS Public Access |publisher=[[Federal Communications Commission]] |access-date=November 9, 2018 |date=September 24, 2018}}</ref>
⚫
In 2020, KMVQ, along with the other [[Bonneville International|Bonneville]] stations, moved their studios from the [[South of Market, San Francisco|SoMa]] district in San Francisco into a newly-built studio along [[Junipero Serra Boulevard]] in [[Daly City, California|Daly City]].<ref>{{Cite web|url=https://www.radioworld.com/tech-and-gear/they-built-new-studios-during-covid|title = They Built New Studios During COVID|date = 4 September 2020}}</ref>

⚫
In 2020, KMVQ, along with the other Bay Area [[Bonneville International|Bonneville]] stations, moved their studios from the [[SoMa]] district in San Francisco to a newly built studio along [[Junipero Serra Boulevard]] in [[Daly City]].<ref>{{Cite web|url=https://www.radioworld.com/tech-and-gear/they-built-new-studios-during-covid|title = They Built New Studios During COVID|date = September 4, 2020}}</ref>


==FM booster==
==FM booster==
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==HD Radio==
==HD Radio==
KMVQ-HD1 airs the same programming as the analog frequency. KMVQ-HD2 features a [[Dance radio|Dance]] format, billed as "Pulse Radio." The move came about after [[KREV (FM)|KNGY]] dropped its Dance format for Top 40/CHR in September 2009. The station became a full-time reporter on ''Billboard's'' [[Dance/Mix Show Airplay]] reporting panel in May 2019.<ref>[https://www.billboard.com/articles/news/dance/8510792/dynoro-ina-wroldsen-flying-lotus-don-diablo-dance-chart-upstarts "Billboard Dance Chart Upstarts: Dynoro & Ina Wroldsen, Flying Lotus, Don Diablo"] from ''Billboard'' (May 9, 2019)</ref>
KMVQ-FM HD1 airs the same programming as the analog frequency. KMVQ-FM HD2 features a [[Dance radio|dance]] format, billed as "Pulse Radio". The move came about after [[KNGY]] dropped its dance format for Top 40/CHR in September 2009. The station became a full-time reporter on ''Billboard's'' [[Dance/Mix Show Airplay]] reporting panel in May 2019.<ref>[https://www.billboard.com/articles/news/dance/8510792/dynoro-ina-wroldsen-flying-lotus-don-diablo-dance-chart-upstarts "Billboard Dance Chart Upstarts: Dynoro & Ina Wroldsen, Flying Lotus, Don Diablo"] from ''Billboard'' (May 9, 2019)</ref>


==References==
==References==
{{reflist}}
{{reflist}}
*[http://www.ohms.com/kyuu.htm The Unplugged 99.7 KYUU Radio Archive]
* [http://www.ohms.com/kyuu.htm The Unplugged 99.7 KYUU Radio Archive]
*[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/09/05/DDGFNEHK1N1.DTL KFRC switches from oldies to music of 1970s and '80s], from the [[San Francisco Chronicle]]
* [http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/09/05/DDGFNEHK1N1.DTL KFRC switches from oldies to music of 1970s and '80s], from the [[San Francisco Chronicle]]
*[https://web.archive.org/web/20100917034941/http://bayarearadio.org/schneider/kfrc1.shtml The History of KFRC Radio]
* [https://web.archive.org/web/20100917034941/http://bayarearadio.org/schneider/kfrc1.shtml The History of KFRC Radio]


==External links==
==External links==
*[https://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=79468&.pdf FCC History Cards for KMVQ]
* {{Official website|https://www.997now.com}}
* {{Official website|https://www.997now.com}}
* {{FM station data|KMVQ}}
* {{FM station data|1084|KMVQ}}
* {{Cite web|url= https://cdbs.recnet.com/corres/?doc=79468 |title= History Cards for KMVQ|publisher=[[Federal Communications Commission]]}} ([[Wikipedia:WikiProject Radio Stations/History Cards|Guide to reading History Cards]])<!--Converted from {{FCC letter}}-->
* {{url|https://web.archive.org/web/20041010222025/http://www.w9wi.com/articles/grand_fm.htm |List of "Superpower" Grandfathered FM radio stations in the U.S.}}


{{San Francisco Radio}}
{{San Francisco Radio}}
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{{Bonneville International}}
{{Bonneville International}}


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[[Category:Radio stations in the San Francisco Bay Area|MVQ-FM]]
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[[Category:Mass media in Oakland, California]]
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[[Category:Radio stations established in 1949]]
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[[Category:Contemporary hit radio stations in the United States]]
[[Category:Dance radio stations]]
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[[Category:NBC Radio Network affiliates]]
[[Category:1949 establishments in California]]
[[Category:1949 establishments in California]]
[[Category:Bonneville International]]
[[Category:Bonneville International]]
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[[Category:Contemporary hit radio stations in the United States]]
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[[Category:Mass media in Oakland, California]]
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[[Category:NBC Radio Network affiliates]]
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[[Category:Radio stations established in 1949]]
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[[Category:Radio stations in the San Francisco Bay Area|MVQ-FM]]

Latest revision as of 22:39, 25 December 2024

KMVQ-FM
Broadcast areaSan Francisco Bay Area
Frequency99.7 MHz (HD Radio)
Branding99.7 Now
Programming
Language(s)English
FormatContemporary hit radio
Subchannels
Ownership
Owner
History
First air date
October 12, 1949; 75 years ago (1949-10-12)
Former call signs
  • KNBC-FM (1949–1962)
  • KNBR-FM (1962–1975)
  • KNAI-FM (1975–1978)
  • KYUU (1978–1988)
  • KXXX-FM (1988–1991)
  • KFRC-FM (1991–2007)
Call sign meaning
Movin' Q (previous branding)
Technical information[1]
Licensing authority
FCC
Facility ID1084
ClassB
ERP40,000 watts
HAAT396 meters (1,299 ft)
Transmitter coordinates
37°41′13″N 122°26′10″W / 37.687°N 122.436°W / 37.687; -122.436
Repeater(s)See § FM booster
Links
Public license information
Webcast
Website997now.com

KMVQ-FM (99.7 MHz) is a commercial radio station licensed to San Francisco, California. It is owned by Salt Lake City–based Bonneville International, and broadcasts a contemporary hit radio format branded 99.7 Now. KMVQ-FM's studios are located in Daly City.

KMVQ-FM has an effective radiated power (ERP) of 40,000 watts. Its transmitter is along Radio Road on San Bruno Mountain in Brisbane. KMVQ broadcasts using HD Radio technology.[2]

History

[edit]
See also: KNBR (AM)

KNBC-FM, KNBR-FM and KNAI-FM

[edit]

The 99.7 FM frequency was originally owned by NBC as the sister station to KNBR (680 AM). KNBC-FM signed on the air on October 12, 1949. At various times, it aired a middle of the road format as KNBR-FM. It was briefly an all-news station as KNAI-FM, a network affiliate of the short-lived NBC News and Information Service (NIS).

The KNBR-FM call sign returned to the market in 2019, this time on 104.5, the former KFOG.[citation needed]

KYUU

[edit]

In 1978, NBC decided to take advantage of improving ratings for FM radio, so programmers were hired to create a new format. They came up with a sound similar to Top 40 but targeting a market they felt was underserved, adults in the 25-34 age range. Years later, this approach would be labeled as "hot adult contemporary". The station became KYUU.

Over time, the station migrated to more of a mainstream Top 40 format as "The Hit Music Station". By 1986, with KMEL dominating as the Bay Area's primary Top 40 station, 99.7 migrated back to its Hot AC direction. During much of this time, KYUU's morning host was Don Bleu.

X-100

[edit]

In 1988, NBC decided to sell all its owned-and-operated radio stations and concentrate on television. KYUU was among the last to be sold when Emmis Communications acquired the radio station. Emmis made many changes, and due to heavy competition, in October 1988, decided to relaunch the station. KYUU rebranded as "X-100", and changed its call letters to KXXX.[3][4][5]

It had a dance-leaning CHR approach, mixing Top 40 hits with dance music. Notable personalities included George McFly, Chuck Geiger, Super Snake, Rex McNeil and morning hosts Bill Kelly & Al Kline. "X-100" fared poorly, unable to compete with KMEL in the ratings. This led Emmis to sell the station to real estate developer Peter Bedford under his "Coast Broadcasting" division.

KFRC-FM

[edit]
Main article: KFRC (defunct)

KXXX flipped to oldies as KFRC-FM on March 18, 1991.[6] The following month, Bedford bought 610 AM from RKO General, completing the sell-off of RKO's radio division.[7]

In January 1993, Alliance Broadcasting, a company run by former KYUU general manager John Hayes, bought KFRC.[8] On August 12, 1993, KFRC-FM began simulcasting on 610 AM.[9]

This was not KFRC's first attempt at FM broadcasting. For many years, KFRC owned an FM counterpart at 106.1 FM, which carried a variety of formats. In 1977, KFRC's owners sold off the money-losing FM station at 106.1 (which soon became successful AOR station KMEL). Over the next few years, as the FM band eclipsed AM in popularity, it became clear that the owners had made a mistake. This was finally remedied in 1991 under different ownership with the purchase of KXXX.

As KFRC-FM, 99.7 FM simulcast the oldies format of its well-known sister AM station. The oldies format proved successful in the Bay Area market, reaching number one with the 25-54-year-old demographic. In September 1995, Alliance was bought out by Infinity Broadcasting.[10]

In 2005, Infinity Broadcasting (later becoming CBS Radio) traded 610 AM to Christian radio broadcaster Family Stations, the owners of KEAR, for their station at 106.9 FM. On April 29, 2005, Family Stations began simulcasting the signal of their FM station on 610 AM, and the oldies format and KFRC call letters remained at 99.7 FM.

On September 5, 2005, KFRC relaunched its oldies format, this time focusing on 1970s and 1980s music with a low-key approach. The station billed itself as "the Bay Area's Classic Hits".

MOViN' 99.7

[edit]

On September 22, 2006, KFRC switched to a rhythmic adult contemporary format, relaunching this time as "The New Movin' 99.7", though the KFRC-FM call letters remained.[11]

On May 17, 2007, CBS Radio decided to bring back the old KFRC. The company dropped the "Free FM" talk radio format on 106.9 FM and revived the old classic hits format. The KFRC call sign moved to 106.9 FM. As a result, 99.7 FM received the new call sign KMVQ.

Transition to CHR

[edit]

During the late summer and early fall of 2008, KMVQ evolved to a Rhythmic-leaning Top 40 format with occasional classic rhythmic songs carried over from the previous format. It became the first mainstream top 40 station for San Francisco in six years since KZQZ flipped to country in 2002. As a result, KMVQ became musically similar to CBS Radio's other newly launched Top 40 stations in Houston, Los Angeles, New York City and Detroit. To fill the void, Clear Channel's KISQ shifted from urban AC to rhythmic AC.

In early 2009, KMVQ added many former DJ's from KYLD, including St. John and Strawberry, to its weekday lineup. Later that year, on November 12, KMVQ added "Fernando and Greg in the Morning" as the station's new morning show, replacing "Baltazar and Maria". The pair are the first openly gay duo to host a morning broadcast on American commercial radio. Before moving to KMVQ, the show was initially established on KNGY.

99.7 NOW

[edit]

In mid-2010, KMVQ changed its logo to match the CBS-owned "AMP Radio" stations in Los Angeles (KAMP-FM) and Detroit (WDZH). The station began using the slogan "All The Hits!" On December 31, 2010, the station re-branded as "99-7 Now" to match the CBS owned WNOW-FM (92-3 Now) in New York City.

On February 2, 2017, CBS Radio announced that it would merge with Entercom. To comply with FCC ownership limits, it was announced that KMVQ, Entercom's KBLX, KOIT, and KUFX, and a cluster in Sacramento, would be divested.[12] Under a local marketing agreement (LMA), Bonneville assumed operations of the stations following the completion of the merger on November 17.[13]

On August 3, 2018, Bonneville announced that it would acquire all of the divested Entercom stations it had been operating for $141 million.[14][15] The sale was completed on September 21, 2018.[16]

In 2020, KMVQ, along with the other Bay Area Bonneville stations, moved their studios from the SoMa district in San Francisco to a newly built studio along Junipero Serra Boulevard in Daly City.[17]

FM booster

[edit]

KMVQ is rebroadcast on the following FM booster:

Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
KMVQ-FM3 99.7 FM Walnut Creek, California 1090 185 (Vert.) 927 m (3,041 ft) D LMS

HD Radio

[edit]

KMVQ-FM HD1 airs the same programming as the analog frequency. KMVQ-FM HD2 features a dance format, billed as "Pulse Radio". The move came about after KNGY dropped its dance format for Top 40/CHR in September 2009. The station became a full-time reporter on Billboard's Dance/Mix Show Airplay reporting panel in May 2019.[18]

References

[edit]
  1. ^ "Facility Technical Data for KMVQ-FM". Licensing and Management System. Federal Communications Commission.
  2. ^ "HD Radio station guide for San Francisco, CA". Archived from the original on September 16, 2016. Retrieved September 4, 2016. HD Radio Guide for San Francisco
  3. ^ "KYUU Commits to CHR" (PDF). R&R. May 6, 1988. Retrieved October 30, 2022 – via World Radio History.
  4. ^ "FCCInfo Results". fccinfo.com.
  5. ^ "KYUU: Epitaph". ohms.com.
  6. ^ "KXXX San Francisco Goes Oldies KFRC-FM" (PDF). Billboard. March 16, 1991. Retrieved October 30, 2022.
  7. ^ "The History of 610 KFRC Radio - San Francisco". Archived from the original on March 14, 2016. Retrieved January 24, 2016.
  8. ^ "Alliance buying S.F. radio stations". January 21, 1993.
  9. ^ "Alliance Pulls Plug on Popular KFRC (AM) Format" (PDF). R&R. August 20, 1993. Retrieved October 30, 2022.
  10. ^ Adelson, Andrea (September 23, 1995). "Infinity to Buy Alliance, Gaining 7 Radio Outlets". The New York Times.
  11. ^ Fong-Torres, Ben (October 15, 2006). "Radio Waves". San Francisco Chronicle. Hearst Communications, Inc.
  12. ^ Venta, Lance (October 10, 2017). "Entercom Narrows Down 16 Stations To Be Divested To Complete CBS Radio Merger". RadioInsight. Retrieved October 11, 2017.
  13. ^ Venta, Lance (November 17, 2017). "Entercom Completes CBS Radio Merger". Radio Insight. Retrieved November 17, 2017.
  14. ^ "Bonneville Turns San Francisco and Sacramento LMAs Into Purchase - RadioInsight". RadioInsight. August 3, 2018. Retrieved August 9, 2018.
  15. ^ "LMA Becomes Sale As Entercom Officially Sells Eight SF, Sacramento Stations To Bonneville For $141 Million". All Access. Retrieved August 9, 2018.
  16. ^ "Consummation Notice". CDBS Public Access. Federal Communications Commission. September 24, 2018. Retrieved November 9, 2018.
  17. ^ "They Built New Studios During COVID". September 4, 2020.
  18. ^ "Billboard Dance Chart Upstarts: Dynoro & Ina Wroldsen, Flying Lotus, Don Diablo" from Billboard (May 9, 2019)
[edit]
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